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From Social Media to Social Business

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From Social Media to Social Business

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Social Business and Social Media, two terms that are often used interchangeably. Although one might enable the other, they both mean very different things.

While Social Media is focused on communication, Social Business is dedicated to improving business processes.

Social Business is not a mere buzzword but a true opportunity for modern companies to eliminate barriers to team productivity. When companies work like a network, they can improve collaboration inside and outside of the organization, adapt more swiftly to change, and drive more effective results together.

What is Social Business? What is the difference with Social Media? Why do you need to have a Social Business strategy in place in order to attract/collaborate with the new generation? What are the challenges? This presentation reveals all!

Social Business and Social Media, two terms that are often used interchangeably. Although one might enable the other, they both mean very different things.

While Social Media is focused on communication, Social Business is dedicated to improving business processes.

Social Business is not a mere buzzword but a true opportunity for modern companies to eliminate barriers to team productivity. When companies work like a network, they can improve collaboration inside and outside of the organization, adapt more swiftly to change, and drive more effective results together.

What is Social Business? What is the difference with Social Media? Why do you need to have a Social Business strategy in place in order to attract/collaborate with the new generation? What are the challenges? This presentation reveals all!

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From Social Media to Social Business

  1. 1. 01/03/2016 Imagesource:Flickrblackzack00 Towards #Socbiz: Smarter Social Media & Better Collaboration FROM SOCIAL MEDIA TO SOCIAL BUSINESS
  2. 2. I’m Sofie Verhalle Hi! sofie@talkingheads.be +32 478 208 411
 www.talkingheads.be twitter.com/lamazone linkedin.com/in/sofieverhalle
 facebook.com/lamazone Managing Partner at Talking Heads Feel free to connect
  3. 3. We help companies, organizations, in the private and the public sector, in social profit and non profit to use the impact of social media to drive change. We help you grow your social business. We help you build a social government.
  4. 4. SOCIALMEDIA
  5. 5. Social media are the online tools and platforms people use to share their opinions, insights and experiences with each other.
  6. 6. Social media have profoundly changed the way in which we communicate.
  7. 7. broadcasting networking
  8. 8. roundabout of communication
  9. 9. TRENDS& IMPACT
  10. 10. Organization society POlitical/economical technology individually responsibility Sustainability global Local big &small data Cloud computing social mobile transparency collaboration Civilparticipation Sharing,Peerto peer flexibility connectivity senseofpurpose authenticity
  11. 11. OPEN
  12. 12. sharing. always. everywhere.
  13. 13. Always ON Always connected Always personal Principles
  14. 14. 24/7 communication? Active on all channels? 1 on 1? Impact for your company?
  15. 15. CLOSED
  16. 16. the right to & privacy anonymity
  17. 17. the right to be forgotten
  18. 18. the urge to disconnect
  19. 19. Distrust Room for absence Anonymity Principles
  20. 20. Gain trust Leave room for absence Respect anonymity Impact for your company?
  21. 21. TOGETHERNESS
  22. 22. From flying solo … Social Media Corp Com Int Com HR IT …Purchase Admin- istration Ext Com
  23. 23. Over basic collaboration … Social Media Corp Com Int Com HR IT …Purchase Admin- istration Ext Com
  24. 24. to social business & government … Social Media Corp Com Int Com HR IT …Purchase Admin- istration Ext Com
  25. 25. organisation hierarchy collaboration
  26. 26. I N conversation, collaboration & co-creation E XI N & E X
  27. 27. Conversation Collaboration Co-creation Principles
  28. 28. Listen Facilitate Make the first move both internally as externally Impact for your company?
  29. 29. WHY BUILD A#SOCBIZ?
  30. 30. Why build a social business & government? … Social Media Corp Com Int Com HR IT …Purchase Admin- istration Ext Com
  31. 31. HAVE IMPACT ON COMPANY DECISIONS HELP BUILD COMPANY CULTURE GET TO KNOW YOUR COLLEAGUES
 1 2 3 SOCIAL BUSINESS & GOVERNMENT BENEFITSEMPLOYEES*
 WORK MORE EFFICIENTLY INCREASE YOUR EXPERTISE CONTINUOUS LEARNING FROM COLLEAGUES
 
 IMPROVE YOUR 
 PMSKILLS WORK AGILE AND REMOTELY BRAINSTORM WITH BROADER AUDIENCE 
 BOOST YOUR CAREER SHOW OFF OWN WORK
 SHARE YOUR TEAM’S SUCCESSES GAIN NEW INSIGHTS VIA FEEDBACK CROWD SOURCE R&D
 4 5 6 7 8 9 10 11 12 13 14 *arguments to get buy-in
  32. 32. SOCIAL BUSINESS & GOVERNMENT BENEFITSYOURBUSINESS*
 RESEARCHANDDEVELOPMENT
 
 INNOVATIVE INSIGHTS (NEW TRENDS)
 DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS/ CITIZENS
 REALTIME INNOVATION AND FEEDBACK (=CROWDSOURCED RESEARCH AND DEVELOPMENT)
 MARKETING&COMMUNICATIONS
 
 MARKETING or CUSTOMER INSIGHTS 
 DIRECT RESPONSE
 CAMPAIGN TRACKING
 EVENT MANAGEMENT THROUGH EVENT- EXPERIENCE AND FOLLOW UP (LEADS) CUSTOMERCARE
 
 IMMEDIATE MONITORING AND DETECTION
 FOLLOW UP FASTER
 MAINTAIN AMBASSADORS 
 REWARDS LOYAL CUSTOMERS & CITIZENS SALES
 
 “SALES” INSIGHTS 
 CATCHING THE LEAD
 PROACTIVE LEAD GENERATION THROUGH
 REFERRALS AND TESTIMONIALS
 *arguments to get buy-in
  33. 33. Sharing knowledge 3 I N E XI N & E X Improving workflows Improving services Improving customer care Deepening customer relationships Gathering feedback It benefits both…
  34. 34. WHAT’S NEXT?
  35. 35. FIND THE SUPERHEROES IN YOUR COMPANY! 1
  36. 36. FIND THE COMMON DENOMINATOR TO GET BUY-IN! 2
  37. 37. CHANGE THE WAY IN WHICH YOU WORK STEP.BY.STEP. 3
  38. 38. 5 FINAL SUPERHERO TIPS! Transparency, vision and leadership are essential Focus on the positive stories. Build cases. With great power comes great responsibility Building a strong and loyal community takes time No external brand love without internal brand love
  39. 39. ✓ OUR BLOG FOR ALL THINGS SOCIAL ✓ TWITTER FOR FAST SOCIAL MEDIA SNIPPETS ✓ SLIDESHARE TO BE SMARTER WITH SOCIAL MEDIA ✓ FACEBOOK FOR A SNEAK PEEK BEHIND THE SCENES ✓ LINKEDIN TO CONNECT PROFESSIONALLY ✓ SPEAK DUTCH? SCHRIJF JE IN OP ONZE NIEUWSBRIEF! Interested in Talking Heads?
  40. 40. Sofie Verhalle: twitter.com/lamazone
 sofie@talkingheads.be +32 478 208 411
 www.talkingheads.be
 linkedin.com/in/sofieverhalle
 facebook.com/lamazone feel free to connect

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