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My Personal CORE Strategy: Brand, Customers, Goals

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The Skool OS CORE is a strategic planning framework that helps you define your brand, define your customers and prioritize your goals. As an experiment I used it on myself. Can the CORE Strategic framework be used for a person?

Published in: Business, Technology

My Personal CORE Strategy: Brand, Customers, Goals

  1. 1. © The Skool Inc, Made for you with by The Skool. @theskoolrockstheskoolrocks.com CORE 05/14/14 Skool OS Jose Caballer
  2. 2. © The Skool Inc, Made for you with by The Skool. @theskoolrockstheskoolrocks.com CORE Brand Attributes 2 Culture Co-Creators Voice Feeling Impact X-Factor How would your community to describe you? How would you describe your co- creator? How do you sound to others? How others feel after interacting with you? What tangible impact do you have on others? How are your different from others? What makes you special? Creative Quirky Fun Obnoxious Infectious Worldly Multi-Cultural Kind Giving Open Spontaneous Entrepreneurial Fast Paced World Changing Driven Creative Tech Business Marketing Driven Authentic Giving Open Minded Innovative Change Makers Progressive Intuitive Obnoxious Successful Powerful Wise Urgent Strong Humorous Witty Blunt Authentic Unfiltered Truthful Educational Caring Nurtured Empowered Enlightened Educational Transformed Informed Hopeful That there are opportunities Tranquil Peace of Mind Satisfied Fulfilled Relief Happy Joy Make Money Knowledge Bigger Network Save Money Save Time Less Mistakes Assurance LIVE Open Unfiltered Willing to share “the secrets” Insightful Quirky Visual Concise Simple Easy Inclusive Tactile Interactive 1. Brainstorm Six (2 min) 2. Choose Top Three (1 min) 3. Choose Top One (1 min) Culture provides to in a customers environment with a Voice voice. Helping them feel Feeling Customer Impact and be Name Product / Service Tea Haus provides custom teas to health conscious customers in a sophisticated environment with a wise voice. Helping them feel mindful and be re-energized. Example: Jose Live Training 
 & Facilitation Powerful Quirky Caring Empowered Assured X-Factor: Visual Archetype: Joker, Friend
  3. 3. © The Skool Inc, Made for you with by The Skool. @theskoolrockstheskoolrocks.com CORE Community Members 3 Demographics Male 56 Los Angeles Married 2 Kids, in College, Married Studied CS, Berkley MBA USC His Back Story (Problems) - Investing in Media Companies - Gung Ho on Video - Has startups that are struggling to gain traction - Looking to optimize his portfolio - Saw what Jose is doing in L.A. - Likes The Skool’s YouTube - Needs his startups trained for high velocity and fidelity His Needs & Why - Needs to see a pilot concept for The Skool as a reality show - Needs to see a working business model (in action) - Validation vs Peer Validation (Other investors) - A Personal Connection to Jose - Someone to vouch for him How do I Exceed His Needs? - Quality level of UX and visual design - Track record of execution - Steadfastness - Integrity - Share Experience - Powerful Training / Skool OS - Provide A Process Framework Peter Anderson, The Investor Image Courtesy of: Shutterstock.com
  4. 4. © The Skool Inc, Made for you with by The Skool. @theskoolrockstheskoolrocks.com CORE Community Members 4 Demographics Male 43 Minneapolis Lives in NYC Married Recently No Kids 250k a year CEO at large AdTech Company His Back Story (Problems) - Just sold his previous company - Looking to start a new company - Needs to train his team so that new owners / investors are happy - Has access to VC’s and investors - Wants an experienced product designer His Needs & Why - Someone he can trust - Experience - Velocity - A proven process - To use CORE for his new startups - Someone who really knows UX & Visual Design - Someone who can speak his language and understand business How do I Exceed His Needs? - Trusts & likes Jose - Intellectual alignment - Well systemized process - Simplicity - Bluntness - High fidelity design ability - Help raise money and mitigate risks Ben Abrams, The CEO Image Courtesy of: Shutterstock.com
  5. 5. © The Skool Inc, Made for you with by The Skool. @theskoolrockstheskoolrocks.com CORE Community Members 5 Demographics Female 31 Director for a consulting firm Divorced No Kids Lives in Brooklyn His Back Story (Problems) - Very successful strategist - Has launched many major products - Looking to go out on her own - Wants to start a media company - Doesn’t know where to start - Meets Jose at NYC event His Needs & Why - Needs permission to go out on her own / Validation of her idea - Needs a strong example and mentors - Needs someone who she can relate to and who she is comfortable with - Someone who can be a co-creator - She is “Dorky, Flakey”, she needs someone who is “Obnoxious” How do I Exceed His Needs? - Someone who is creative and can build something big - Sharing Experience - Is open and transparent - Connections to future opportunities - Revenue - Strong leadership but collaborative approach - Shared vision for impact and giving back. Rebecca Noble, The Co-Creator Image Courtesy of: Shutterstock.com
  6. 6. © The Skool Inc, Made for you with by The Skool. @theskoolrockstheskoolrocks.com CORE Priorities 6 Term Description Desireablity Doability Total M Business Plan / Rev Model 10 8 18 S Finish CORE Training Product 10 8 18 S Finish CORE Kit 10 7 17 L Membership Site 9 6 15 M Key Partnerships 8 8 16 L Corporate Consulting 7 8 15 S Corporate Training 10 9 19 L Corporate Speaking 10 9 19 Revenue: What will generate revenue?
  7. 7. © The Skool Inc, Made for you with by The Skool. @theskoolrockstheskoolrocks.com CORE Priorities 7 Term Description Desireablity Doability Total S Services One Pager 10 9 19 M Media Kit 7 8 15 S Training One Pager 10 9 19 M Business Cards 10 8 18 M Website Redesign (The Skool) 10 6 16 S Linkedin Page for The Skool 10 9 19 M Personal Website for Speaking 8 7 15 M Video (Skool CORE) 7 6 13 S Register with Speakers Bureau 8 8 16 L Book 10 6 16 M Press Opportunities 9 6 15 Awareness: How will you get people to hear about you?
  8. 8. © The Skool Inc, Made for you with by The Skool. @theskoolrockstheskoolrocks.com CORE Priorities 8 Term Description Desireablity Doability Total M Email Newsletter Templates 9 10 19 M Editorial Calendar 8 7 15 M Ecommerce Automation 9 7 16 M Marketing Automation 9 7 16 S Training Process Delivery 10 8 18 Efficiency: How can you systemize and simplify?

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