Pinterest Your Resume!

Best Education and Learning Project  
B2B Social Media Marketing in the  
Architecture Engineering Construction Industry

Pinterest  
Your  
Resume!
"

Mark Johnson FAIA | CKD | AIBD
Copyright ©
2012 Mark Robert Johnson FAIA

MARKITECT 
Mark Johnson FAIA|AIBD|CKD

The Future
of Interviewing?

Best Education and Learning Project  
B2B Social Media Marketing in the  
Architecture Engineering Construction Industry

• Instead of a paper resume,  

Imagine using Pinterest for an interview!

"

• No paper...  

just Pinterest on your iPad

"

• I did this for an interview with  

a major advertising agency

"

• Their HR department had  

never seen anything like it!
www.pinterest.com/markjohnsonfaia
Copyright ©

MARKITECT 

Here’s What it Looks Like
• Pinterest proﬁle

designed as a
resume

• 4 pin boards

with 95 pins
linking to my
work across the
Internet

• Visual,

interactive and
engaging!
Copyright ©

MARKITECT 

Four Pinterest Boards

One for each resume category
• Resume + Networks

• Blogging, Interviews and Twitter Chat Hosting

• Social Media and e-Learning Presentations

• SketchUp 3D Projects and Collaboration

Copyright ©

MARKITECT 

Board One 

Resume and Network Proﬁles (10 pins)
1. Infographic Resume 
via Re.vu

2. Twitter 
@MarkJohnsonFAIA

3. Google+

4. Twitter 
@MarkJohnsonCKD

5. Facebook

6. LinkedIn

7. SlideShare.net
Copyright ©

MARKITECT 

Example of Pin

Link to Infographic Resume at Re.vu
• ‘Professional references’ 

are already embedded

• Commentary by industry 

professionals, “I like it”

• ‘Likes’ by industry experts

• AIBD National President

• Interior Designer / Blogger

• Construction Company and

Twitter Chat Host

Copyright ©


MARKITECT 

Infographic Resume

Click-through via Pinterest
• Re.vu interactive  

visual resume

• LinkedIn content  

is preloaded

• Several templates oﬀered

• Customizable

• Free service 

Copyright ©

www.re.vu/MARKITECT

MARKITECT 

Board Two 

Blogging, Interviews, Twitter Chats (38 pins)
Examples of Pins:

• Blogs for Kohler,

Green Builder
Magazine, Merillat, 
AmericanDesign.net

• Presentations at

Formica Group,
Armstrong Flooring,
and Poggenpohl
Blogs

• Twitter chats -

#kbtribechat and
#IntDesignerChat
guest host
Copyright ©


MARKITECT 

Example of Pin

Link to KohlerTalk Blog
• Guest blog for a leading

consumer brand - Kohler

• Reference and link  

back to Kohler Blog

• Shared by others using

‘Repins’ at Pinterest

Copyright ©


MARKITECT 


Guest blog at KohlerTalk
• My review of Kohler’s

sustainable booth design

• On-site coverage from

Greenbuild Conference  
in Toronto

• Opportunity to share

design and sustainability
expertise

Copyright ©

www.blog.kohler.com

MARKITECT 

Board Three 

Social Media, e-Learning at SlideShare (20 pins)
Examples of pinned
presentations:

• Ten HOT Design +

Social Media Ideas
for Designers

• To Twitter + Beyond

• iPad + Apps for

Designers

• Go Social and Share

your SlideShares

• 24 Hour Social Media

Campaign
Copyright ©

MARKITECT 

Example of Pin

Link to Presentation at SlideShare.net
• 25,000+ total views

• 38 Embeds = 13,200 Views

" • blog.slideshare.net - 6,763

• blog.formica.com - 4,409

"
• iphone-entreprise.com - 1,128

" • blog.slideshare.com - 322

• markitect.me - 209

"
• kbtribe.wordpress.com - 188
"

• SlideShare presentations

can now be viewed  
on Pinterest pins
Copyright ©


MARKITECT 

Board Four 

SketchUp 3D Projects + Collaboration (27 pins)
• SketchUp models

from the Trimble 3D
Warehouse pin easily
and look great as
thumbnail images

• It’s an easy way to

showcase your
design projects and
collaborative work

Copyright ©

MARKITECT 

Example of Pin

Link to 3D Warehouse
• Kitchen design by  

Mark Johnson FAIA

• Rendering in Shaderlight by  

Eric Schimelpfenig AKBD

• 17,000 views in 36 months

• Average of 15 views per day

• 4,800 downloads

• Thumbnail previews  

of more 3D models
Copyright ©

MARKITECT 


3D Warehouse Projects and Collaborations
• 78 projects in this

SketchUp collection

• Optimized for social media

sharing + Google Earth

• Branded models 

from product makers

• KraftMaid & Merillat Cabinets

• KitchenAid, Jenn-Air, Miele  

and GE Appliances

• Brizo and Delta Faucets

Copyright ©

www.sketchup.google.com/3dwarehouse

MARKITECT 

How the interview played out
1. HR oﬀered to print my resume. Very nice of them, but I 
declined, “unless the interviewer needs a paper copy.”

2. Interviewer brought his iPad and opened the PDF of  
my traditional resume from his email. Still no paper...
Traditional Resume

Resume using Pinterest boards on iPad

MARK ROBERT JOHNSON
FAIA | AIBD | CKD

PROFESSIONAL
RESUME

755 Coolidge St. #4, Plymouth, MI 48170
734.837.6794 mrj.faia@gmail.com
Twitter

LinkedIn

Facebook

SlideShare

MARKITECT.me
YouTube

Google+
Pinterest

@UVUcomm

SUMMARY
A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience
working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner
collaborations and design technology. Subject matter expert in social media, ‘green’ marketing, 3D visualization and architectural
design. An energetic winner of industry awards who thrives in a fast-paced environment.
 Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations |

Conference Speaker | Writer + Blogger

CAREER HISTORY
GREEN BUILDER MEDIA
National Director, Social and Virtual Media (Consulting)

2011 – Present

Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest.
Manage social media campaigns for major trade shows and ‘green’ model-homes. Collaborate and advise customers on social
media strategies to develop their brands online.
 Currently managing the social media campaign for Green Builder Media’s VISION House in Walt Disney World’s Epcot Theme

Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media
strategy to promote this project, opening on Earth Day, 2012.

MASCO CORPORATION
Director, Architect Trade Relations & Education for Masco Cabinetry – Ann Arbor, MI

2009 – 2011

Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product
specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova
Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and
social media campaigns. Led education and training department for sales organization and channel customers with emphasis on
design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.
 Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months

including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.

 Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.
 Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who

specify products.

 Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building

brand awareness and loyalty for Masco brands. Examples include:

‣ Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp.
‣ Five LIVE ‘Design Challenges’ where Designer Bloggers and Architects competed to design homes embedded with Masco

building products.

‣ Two LIVE ‘TweetUps’ for Masco Cabinetry’s trade show booth at the Kitchen & Bath Industry Show (KBIS).
‣ Guest-hosted the K&B industry’s two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat

(Kitchen & Bath Design focus).

‣ Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on

various design topics and 10 focusing on culinary topics.

Copyright ©

MARKITECT 

How the interview played out
3. I had a PDF of my resume on iPad, just in case.

4. I took interview notes on my iPad.

5. We used Pinterest boards for the interview and never 
referred to the traditional resume.
Traditional Resume
MARK ROBERT JOHNSON
FAIA | AIBD | CKD

PROFESSIONAL
RESUME

Twitter

Click-through from Pinterest
to Infographic Resume at
Re.vu on iPad

LinkedIn

Facebook

SlideShare

MARKITECT.me
YouTube

Google+
Pinterest

@UVUcomm

SUMMARY


CAREER HISTORY
GREEN BUILDER MEDIA

2011 – Present



MASCO CORPORATION

2009 – 2011




specify products.




building products.





Copyright ©

MARKITECT 

New Verses
Old Resume?
MARK ROBERT JOHNSON
FAIA | AIBD | CKD

PROFESSIONAL
RESUME

• A well written traditional

resume is still needed… 
at least for now

Twitter

LinkedIn

Facebook

SlideShare

MARKITECT.me
YouTube

Google+
Pinterest

SUMMARY


CAREER HISTORY

• My traditional resume has

embedded links to my blog
and social media proﬁles

• A special thanks to  

Rachel King for inspiring
this presentation

GREEN BUILDER MEDIA

2011 – Present



MASCO CORPORATION

2009 – 2011




specify products.




building products.

• See her ‘Living Resume’ at

pinterest.com/rachaelgking
Copyright ©





MARKITECT 

24 Hours Later...

Pinterest Your Resume!
• The presentation went ‘niche viral’

• Named “HOT on Twitter” on  

SlideShare.net after only 8 hours

• 90 tweets and retweets (22 tweets by me)

• 1,000+ views in 24 hours (1,500+ views in 48 hours)

• More ‘Pinterest Your Resume’ activity:

• Tweeted by college instructor to Public Relations students

• Embedded as reference material for Architecture Interns

• Featured in the Tweeted Times e-Newspaper

Copyright ©

MARKITECT 

Pinterest Your Resume

‘HOT on Twitter’ at SlideShare.net
• Placement on  

SlideShare homepage

• A great reason to use

social media to promote
your presentations

• You do the work,  

and they may feature you! 

Copyright ©

MARKITECT 

The Power of Social Media

Sharing ideas with others at Twitter
• Utah Valley University > Communications students

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• American Insititute of Architects CA Council > California architects

Copyright ©

MARKITECT 

Resume Assignment

@Archinia Intern Blog
• Architect interns learning  

to create LinkedIn proﬁles

• Pinterest Your Resume

used as example of
resume/CV embedded  
in LinkedIn proﬁle

architectureinternship.blogspot.com

Copyright ©

 
MARKITECT 


• Tianna - Cultural Creative & Entrepreneur > Twitter Followers

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• O’Reilly/Depalma Agency > Building and Architectural Industry

Copyright ©

MARKITECT 

Trending 

The Tweeted Times daily e-news
• Shared in the

O’Reilly/Depalma
Agency’s Tweeted
Times

Copyright ©

MARKITECT 


• Architects League of Northern New Jersey > Members and Friends

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• Nashville Chamber of Commerce > Business Owners

Copyright ©

MARKITECT 

Encouraging ‘Next Gen’

Alicia Liebel Infographic
• Alicia discovered re.vu  

in Pinterest Your Resume
and created her own
infographic

www.re.vu/alicialiebel

Copyright ©

 
MARKITECT 

3 Weeks Later...

Pinterest Your Resume!
• The presentation took oﬀ...  
• Featured in the SlideShare Blog: 

 
“8 Ways to Use the Power of Pinterest and SlideShare
to Grow Your Business and Expand Your Speaking
Career” 

• Picked as a SlideShare “Top Presentation of the Day”  
• Over 27,000 views in three weeks!
Copyright ©

MARKITECT 

Mark Johnson FAIA | CKD | AIBD
• MARKITECT.me Consulting
• Marketing and Communications
• Social Media
• Industry Education
• Speaking Engagements
• Design Services

• Marketer | Educator | Architect
• Contact: mrj.faia@gmail.com
Copyright © 2013 All Rights Reserved

MARKITECT 

MARKITECT.me - Social Media Awards
• Winner of Three Be2Awards - London Social Media Week
• 2013 - Best B2B Education & Learning Project
• 2012 - Best B2B PR/Marketing Campaign
• 2012 - Best B2B Education & Learning Project

B2B Social Media  
Marketing in the
Architecture
Engineering 
Construction  
Industry

"

• Named ‘Top 100 Design Tweeter’ by DesignCrave
• 11,500+ Twitter followers
• 60,000+ Tweets
• 25+ daily e-Newspapers
Copyright © 2013 All Rights Reserved

MARKITECT 

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Pinterest Your Resume!

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