1. JESSICA AZOULAI
WORK EXPERIENCE
Create and implement marketing strategies for Blackwood’s corporate operations and start-up clients
Designandcreateallbrandingpackagesandworkwithclientstoexpressbrandsthroughgraphicdesign,websitedesign,
print production and packaging
Facilitate all events for Blackwood and external clients by coordinating with key players to ensure their effective delivery
Manage all social media accounts for Blackwood and external clients
Led brand development through management of events, newsletter campaigns, e-commerce platform and social media
Managed new sales and replenishment orders, purchase order processing and fulfillment to key account headquarters
Built strong customer relationships that solidified brand loyalty and contributed to the expansion of in-store product
availability
Negotiated contractual terms with customers concerning pricing, logistics and special promotions
MARKETINGMANAGER
Coordinated within the Cartier France departments to produce reporting for Cartier’s International Board
Created the annual written strategic plan and oral presentation for Cartier’s International Board, including financial
analyses, network strategies (boutiques, specialist retailers), marketing strategy and human resources strategy
Analyzed trends in the watch industry, including the production of a report on 40 watch brands during Baselworld Fair
Performed competitive financial analyses of Richemont’s direct competitors
Edited the weekly E-reputation Competitor newsletter (sent to 1,500 Richemont employees worldwide)
Managed and coordinated all corporate events, including Shang Palace restaurant opening and Chinese New Year
festivities
Created and subsequently managed the production of all by-products and marketing collateral
Implemented seasonal hotel themes in collaboration with the art director
Organized the hotel's opening ceremony
Created and developed the function rooms' brochure and business proposal sample for clients' events
Prepared event proposals and worked directly with client to negotiate the terms of service
Organized and executed events in collaboration with operational staff
EDUCATION
InstitutSupérieurdeMarketingduLuxe
Master’s in Luxury Brand Marketing and International Management - Night courses
Blackwood Hospitality
October 2014 - present
New York, NY - USA
DIRECTOROFBUSINESSDEVELOPMENT
Nessa Jewelry
December 2013 - October 2014
Paris - France
COMPANYSTRATEGYPROJECTMANAGER
Cartier
August 2012 - December 2012
Paris - France
MARKETINGJUNIORANALYST
Richemont Holding
January 2012 - June 2012
Paris - France
COMMUNICATIONSJUNIORCOORDINATOR
Shangri-La Hotel, Paris
June 2011 - December 2011
Paris - France
EVENTSJUNIORCOORDINATOR
Shangri-La Hotel, Paris
December 2010 - June 2011
Paris - France
MASTER’SPROGRAM
September 2011 - June 2012
Paris - France
EmoryGoizuetaBusinessSchool
Exchange semester with the American University of Paris (concentration in Strategic Management)
EXCHANGESEMESTER
August 2009 - December 2009
Atlanta, GA - USA
TheAmericanUniversityofParis
Bachelor of International Business Administration (concentration in Marketing Strate
UNIVERSITY
September 2007 - May 2010
Paris - France
LANGUAGES, SKILLS & INTERESTS
Fluent in French and English, advanced level in SpanishLANGUAGES
Microsoft Powerpoint, Excel and Word, Adobe Illustrator, Mailchimp, social networksCOMPUTERSKILLS
Baking, interior design, restaurants, music, movies, travelling, readingINTERESTS
155 W 68th Street, Apt 514
New York, NY 10023
646-726-6779
jessica.azoulai1@gmail.com