Lesson 2- Codes and Conventions

1. A level Media Studies

2.  To know what generic codes and
conventions are.
 What does code mean?
 What does convention mean?

3. Codes: The colour
scheme on the
magazine is black,
white. The facial
expression on the
celebrity face goes
with the masthead’s
colour and also is
the main colour in
the scheme. The
black colour
represents power
and arrogance
therefore the facial
expression intrigued
that he's seeking
the right moment.
Conventions: Eazy-E face
on the magazine cover
suggest to me that he is
almost trying to seduce
the target audience that
he’s an upcoming rapper
that would take the rap
world by storm. The fact
that the man is looking
directly at you is called
direct mode of addresses
which can be very
effective for the image
which can seduce people
to read the magazine. At
the bottom of the
magazine it says "the
ruthless life of an
American gangsta "this
draws people into the
magazine also his face
expression is almost
proving that quote
because of him looking
ruthless and also because
of the facial expression
the image send a strong
feeling to the audience.

4. Codes: 50 Cent
face on the
magazine cover
suggest to me that
he is almost trying
to seduce which
would properly
explain the reason
for the facial
expression. The
fact that the 50
Cent is looking
directly at you is
called direct mode
of addresses
which can be very
effective for the
image.
Conventions: Direct
mode of address
The facial expression
looks very powerful
and because he is
looking basically
directly at you also
the face goes with
the strap line by it
saying power of 50
cent in my opinion
means fiery this
relates by the face
and also his hair
because black is the
colour of powerful.

5. • Codes: Gold and
black is
conventionally
used to mostly
anything to do with
rap music to
convey power.
Black is associated
with the artist on
the front cover,
being in their logo
as well as one of
the members
image. Black is as
well associated
with the artist logo
but has been used
minimal, however
have been used to
boarder the
magazine.
Dark colours worn
by the artist as well
as black suit.
• Conventions: The
rapper face are in
front of the
masthead while it
is possible to read
and know the
name of the
magazine. For the
imagine, there is
straight eye
contact towards
the audience to
engage them. The
artists are wearing
black clothing
with gold watches
and ring to show
how rich and
power he is.