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 You must write a questionnaire of no less than ten questions
that you think that are relevant for you to decide how to
design your magazine and what contents you would include
in it.
 Hand out that questionnaire to no less than 10 people, who
you think that fit in your target audience’s profile.
 Alternatively you can use an online survey website, such as
www.surveymonkey.co.uk
 Once you have conducted your survey, get all the
questionnaires and produce a graphic depiction of the
results.
 You can see some examples of this in the next slides.
Have you ever bought a
beauty magazine?
Yes -
45%
Have you ever bought a
health magazine?
Yes - 10%
No - 90% 0
2
4
6
8
10
12
1 2 3 4 5+
Numberoffemaleswhoboughtthisamount(of30females)
Amount of health/beauty magazines per month
How many health or beauty
magazines females (out of 30)
bought per month
Women aged 25-50: Do you
prefer to read..
Written artilces
about a theme of
that genre
Listed tips or
completing quizzes
Women aged 12-24: Do you
prefer to read...
Written artilces
about a theme of
that genre
Listed tips or
completing quizzes
0 5 10 15 20 25 30
Yes
No
Number of females of 30 who agreed or disagreed
Do you think natural beauty is more
beautiful than beauty through
makeup, hair dye etc.?
13
13.5
14
14.5
15
15.5
16
Yes No
Do you think that through following the advice of a
natural beauty magazine you could be/become
more beautiful?
Do you find the feminine style (e.g. Floral, skirts)
attractive? /Do you like to wear feminine clothing?
Yes
No
No preference

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Lesson 4

  • 1.
  • 2.  You must write a questionnaire of no less than ten questions that you think that are relevant for you to decide how to design your magazine and what contents you would include in it.  Hand out that questionnaire to no less than 10 people, who you think that fit in your target audience’s profile.  Alternatively you can use an online survey website, such as www.surveymonkey.co.uk
  • 3.
  • 4.
  • 5.  Once you have conducted your survey, get all the questionnaires and produce a graphic depiction of the results.  You can see some examples of this in the next slides.
  • 6. Have you ever bought a beauty magazine? Yes - 45% Have you ever bought a health magazine? Yes - 10% No - 90% 0 2 4 6 8 10 12 1 2 3 4 5+ Numberoffemaleswhoboughtthisamount(of30females) Amount of health/beauty magazines per month How many health or beauty magazines females (out of 30) bought per month
  • 7. Women aged 25-50: Do you prefer to read.. Written artilces about a theme of that genre Listed tips or completing quizzes Women aged 12-24: Do you prefer to read... Written artilces about a theme of that genre Listed tips or completing quizzes 0 5 10 15 20 25 30 Yes No Number of females of 30 who agreed or disagreed Do you think natural beauty is more beautiful than beauty through makeup, hair dye etc.?
  • 8. 13 13.5 14 14.5 15 15.5 16 Yes No Do you think that through following the advice of a natural beauty magazine you could be/become more beautiful? Do you find the feminine style (e.g. Floral, skirts) attractive? /Do you like to wear feminine clothing? Yes No No preference