Marketing plan

3. CONTENTS
• EXECUTIVE SUMMARY
• SITUATION ANALYSIS
• GOAL
• STRATEGY
• TACTICS
• IMPLEMENTATION

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5. COURSE OF ACTIONS
• A step by step tutorial to operate the app.
• Quick processing of application.
• Establish efficient data center's to handle huge
traffic.
• Ensure data encryption.
• Guarantee genuine consultancy.

6. SITUATIONAL ANALYSIS
COMPANY OVERVIEW
• Companies competitors are Mckinsey & Company,
KPMG, AT Kearny, Boston consulting group,
Bain & company.

7. PRODUCT LINE
• This application will provide users with consultancy advices which
was not possible in earlier days.
• The user wouldn't have to visit the headquarters for an
appointment as it will be just a single click away.

8. MARKET OVERVIEW
• Potential customers of this App would be business
class people, Investors, Real estate sealers,
Bankers.

9. GOAL
• Earn revenues through application
downloads.
• Net profits would suddenly see a rise
after two years of launch.
• Demand around 5% of a deal which will
be solved by consultancy advice.

10. PERFORMANCE BENCHMARK
• To reach around 10000+ users in an year.
• To provide quality advices which will ensure
a long term relationship with the users.
• Earn profits around 1 million after two
years of establishment of the App.

11. STRATEGY
• Customers : Business owners,
Bankers, Real estate dealers,
Entrepreneurs, Investors, Stock
holders.
• Collaborators: Google Ads, Digital
marketing through App, offline
publicity.

12. COMPANYVALUE
• Offer free trial pack.
• Provide cashback for regular users.
• 49% shares to be distributed and owned by investors and
other partners

13. TACTICS
PRODUCT
• Consultancy on every matter the user desires.
• Flexible meeting hours as per the need of the
customers.
• Deliver the solutions in time.

14. BRAND
• Name : Wayne & Company
• Symbol : Sharingan
• Logo : TheWay Ahead

15. PRICE
• The price will be decided by
the users and we will provide
consultancy in that price
range.

16. INCENTIVES
• TopThree users per week
will be provide advice's for
free in the upcoming week.

17. • Digital marketing
• Google play ads
• Google sponsored ads
• You tube ads
• Endorsements
COMMUNICATIONS

18. • The entire team developing the app will be
provided with a vibrant ambience and
infrastructure.
• Healthy relationships with collaborators will be
maintained.
IMPLEMENTATION

19. • Created by Neelambuj Chaturvedi, NIT Jalandhar.
• During a marketing management internship
• Under Prof. Sameer Mathur