Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond. Content & Engagement Key learnings: -Engagement frameworks that drive growth -How to build an engagement engine in your company

1. Learn the Growth Secrets Driving Success
for Today’s Winning Brands

2. Recap: Day 1

3. Day 2: Content and
Engagement

4. Engagement framework that drives growth
You’ll learn about…
How to build an engagement engine in your company

5. Abhishek Patil
Co-founder

6. The engagement
engine
Powered by

7. The engagement metric1
2
3
Engagement Framework
Q & A

8. �� �� ��
Acquisition Onboarding Engagement Churn

9. What is an engagement metric
for tinder?

10. What is a retention metric
for tinder?

11. Engagement (Input) Retention (Output)

12. How do you drive
engagement?

13. Engaged user

14. But, how do you decide how frequent
are these use cases?

15. Daily Weekly Monthly Annual Once in 10 years Lifetime
TIME

16. Daily Weekly Monthly Annual Once in 10 years Lifetime
TIME

17. What would be the natural frequency
of the user?

18. 10 swipes / month 30 swipes / month 50 swipes / month

19. 10 swipes / month 30 swipes / month 50 swipes / month
casual users core users power users

20. 10 swipes / month 30 swipes / month 50 swipes / month
casual users core users power users

21. What is the one app you seldom use
and it keeps bothering you?

22. Don’t be that
app

23. Engaged user

24. But, how to create those triggers?

25. New AHA’s Past AHA’s
New Hooks

31. Takeaway

32. Bootcamp
Accelerate your product & growth career in a 8-week Bootcamp
www.growthx.club

33. What is that one engagement
problem you are trying to solve?

34. Thank you!