This is the marketing plan on an App providing a platform for website owners to sell their websites on rent and earn money.

3. CONTENTS
•Executive Summary
• Situation Analysis
• Goal
• Strategy
• Tactics
• Implementation

4. Executive summary
In this world of internet where everyone
wishes to owe their a website and earn
from internet .This app is a God for
them.

5. Conti...
•To earn money from renting well
established websites.
• To give glimpse of working on a good
website to new users.
• To save the hard
work and time
required to establish
new website.

6. •App needs to open in few seconds.
• Building up App and site which can
handle high traffic.
• The App needs to provide complete
security through
encryption (confident-
-iality) and point to
point communication.
Course of Action

7. Situational Analysis
Company Overview
Companies competencies are Amazon,
olx, ebay and most such websites which
provide auction of things.

8. Product line
The App will provide platform for websites
from all domains to come up with their
rental prices or for auction.

9. Market Overview
Potential customer of this App will be
students, software engineers,
entrepreneurs and web developers etc.

10. Collaborators
The potential collaborators can be
Alibaba, Amazon, Flipkart etc.
Target Customers
Web developers , software
engineers and entrepreneurs .

11. Goal
Company’s goal
•The company’s goal is to get commission
of 10% on each renting deal or auction.
• It is estimated that the income will be
around $1,35,000 by the end of 3rd year of
its establishment.

12. Performance Benchmark
•To reach to 10,00 + websites by the end
of 1st year and make them create their
profile on the App.
•To reach to around 50,000 websites and
get to make an income of
$75,000 by the end of
2nd year.

13. Strategy
Target Market
•Customer: Net surfers,
entrepreneurs, web
developers and software
engineers.
•Collaborator: Google Ads ,
Digital Marketing units and
offline publicity.

14. Company Value
•Offering free trail pack.
•Providing coupons for online shopping to
the customers with maximum
participation on site.
•49% of company’s shares will be
distributed and owned by biggest online e-
commerce websites.

15. Tactics
Product
Websites of all kinds will be available
from cookery to e-commerce to e-
learning etc.

16. Services
•The relevant services will be available
24*7
• Benefits of free trail to all.
• Online free shopping coupons for
special customers

17. Brand
Name: WebRentals
Logo: Black and White Initials
Symbol: Globe

18. Price
The price will be set
out by the websites
owners and the
customers will have
full benefit of choice
for which website to
choose for which
rate.

19. Incentives
Top -3 customers of every week who buy
maximum sites will get price reduction of
50% on next purchase.

20. Communication
• Digital Marketing
• Google play Ads
• Google sponsored Ads
• YouTube viral video
• Endorsements (both online and offline)

21. Implementation
•The entire team developing this App
and related issues will get vibrant and
cool infrastructure and an
atmosphere conducive for work.
• Healthy relationship with
collaborators will be maintained.

23. Disclaimer
This presentation is
submitted by Rishika
under the guidance of
Prof. Sameer Mathur
during a marketing
internship