The document discusses developing a personal brand, which is the outward expression of who someone is, what they do, and how they do it. It explains that personal branding is important to establish yourself as a recognized expert in your field and create a bond with clients that leads to business success. It provides a blueprint for personal branding that involves understanding your target audience, competitors, strengths, brand personality, objectives and developing a strategy to communicate your personal brand using various channels and content.

1. Who Are You?
Developing Your Personal Brand

2. Personal Branding
The outward
expression of
 Who You Are
 What You Do
 How You Do It
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The practice of marketing yourself

3. Why does Personal Branding matter to you?
To establish yourself by demonstrating
your character, knowledge, expertise, experience
and become recognized as the “go-to” person
in your field of niche
© 2015 Katalysis. All Rights Reserved.
Your Personal Brand is more effective in achieving business success
because it creates a bond between your target clientele and you

4. Personal Branding Blueprint
© 2015 Katalysis. All Rights Reserved.
Who are your target
audience?
Who are your
competitors?
What are your unique
strengths?
What is your brand
personality?
What do you want to
be known for?
What are your
objectives?
Strategize Communication of Personal Brand
Identify Communication Channels
Develop Content for Communication of Personal Brand

5. © 2015 Katalysis. All Rights Reserved.
Develop Your Personal Brand
consult@katalysis.sg