This document provides an overview of key marketing concepts. It begins by explaining why understanding marketing is important and defines marketing as going beyond just sales and advertising to include branding, strategy, and understanding what customers want. It then contrasts sales with marketing, noting that sales focuses on getting customers to want a company's products while marketing focuses on getting a company to produce what customers want. The document also outlines the marketing system and different economic approaches to marketing. It discusses the importance of understanding customers and their needs, wants, demands and desires. Finally, it stresses the importance of strategy in marketing, which requires careful customer and competitor analysis.

1. Marketing
B121769
M.Srikanth
B121635
Md.Nazeemoddin
0

2. Objectives
● Why we need to know about marketing?
● What are sales and marketing?
● Marketing system
● Model of marketing
● Does it totally depends on customer?
● 4p's of marketing
● Plan and Strategy
● References
●
1

3. Why?
2

4. What is marketing?
● Selling?
● Advertising?
● Promotions?
● Maintaining inventories?
● Making products available in stores?
● Branding and strategy
All above + MUCH more
3

5. Sales vs Marketing
● Sales
– Trying to get the customer to want what they produce
– Highly individualistic
– Short goal oriented
● Marketing
– Trying to get the company produce what the customer wants
– Strategic
– Highly processed
4

6. Marketing system
● Old economy
– Look at financial scorecard
– Focus on share holders
– Over promise,under deliver
● New economy
– Look at on marketing scorecard
– Focus on stake holders
– Under promise,over deliver
5

7. Where to start?
● 4 d's
● Decide what you want
● Discover what they want
● Determine a plan
● Deliver
– Through people
– Raving fans
6

8. Who is customer?
● Anyone who is in the market looking at a product/service for
aquisition,consumption that satisfies need or want.
● Customer choose for value and satsfication.
● Cost:Monetary cost+Time cost.
● Benefit
● Performance>=Expectations
● A customer has needs,wants,
Demand and desires
7

9. Example
● Need -> Food
● Want ->Pizza,french fry's(tranlation of a need)
● Demand ->Burger(tranlation of a want as per willing
ness)
● Desire -> Have burger in a five start hotel
8

10. Management
9

11. Contd..
10

12. Strategy?
● Requires careful customer analysis
● Analysis of competitions
● Situation analysis(SWOT)
● Being socially responsible
● Jio strategy
● Nike strategy
11

13. Are we about finished?
12

14. References
● www.google.com
● www.investopedia.com
● www.marketingweek.com
● http://economictimes.indiatimes.com/
● www.marketingeye.com
13

15. Thank you
Very much
14