We will discuss the 4P’s and the 7P’s of marketing along with an example. We will also touch upon why these P’s are so important.

1. The Marketing Mix
We will discuss the 4P’s and the 7P’s of
marketing along with an example.
We will also touch upon why these P’s are so
important.

2. The marketing mix is also
referred to as the 4Ps of
marketing
•Promotion
•Price
•Product
•Place

3. •Product
•Price
•Promotion
•Physical evidence
•Process
•People
In the service sector, there
is also a 7Ps of marketing.

4. Product
• Product refers to the goods and
services a company offers. This
is what the consumer actually
uses at the end.
McDonald’s example:
• Product is their customer
service and the menu.

5. Price
• Price is the amount of money a
customer has to pay in order to
get the product.
McDonald’s:
• The price of items on the menu.
• They have also got “deals” which
are priced comparatively lower.

6. Promotion
• Promotion includes all the
communications that talk about all
the benefits of the product and
convince their audience to purchase.
McDonald’s:
• Advertisements through TV, radio,
OOH etc.
• Different vouchers that motivate
customers to buy

7. Place
• This includes all the efforts that the
company makes to make the final
product available to the customer.
McDonald’s:
• Located at Highway exits
• Located in almost all the big cities,
also has drive-thru available.

8. Physical Evidence
• The environment where the
company comes in contact with the
customer is the physical evidence.
McDonald’s:
• The environment, cleanliness of the
restaurant.
• How polite the staff is also depicts
physical evidence.

9. Process
• The process includes all the necessary steps
that the company goes through to provide
the product to the customer.
• It is important that the firm is transparent
about its process.
McDonald’s:
• Often hosts open kitchen to gain customer
trust.
• Has a standard operating procedure set and
does not violate.

10. People
• This includes the employees of the
company that may or may not have a
direct interaction with the customer.
McDonald’s:
• Everyone is trained so that they
represent the same values
• The staff at the restaurant wear the
same uniforms

11. Importance of
Marketing Mix
Helps you decipher how your product or service can
be useful to the consumer.
Helps in planning and executing marketing strategies
that are effective.
Helps your business to understand its strengths and
risks and optimize growth.
Helps figure out your target audience and how to
tweak your product for your TG.
Helps identify and understand the requirements of
customers
Helps in understanding how you can promote your
product to the target audience.