3. DefinitionDEFINITION
• Marketing of product and services based
on their Environmental benefit
• Incorporates of broad range activities.
• Product modification.
• Changes to the production process.
• Packaging changes.
• Modifying Advertising.
4.
5. Green aspect in services
•Transportation services.
•Financial services.
•Medical services.
•Retail services
Green aspect in services
Financial services Retail services
Medical services Transportation services