8 P's

1. MARKETING MIX

2. MARKETING MIX
•is holistic marketing. It's a framework
to approach the marketing strategy
for your products or services. And it
centers on your target market.

3. •It helps you resonate with customers.
And it gives direction to various
activities and marketing
management across departments in
your company.

5. 8 PS OF MARKETING
• Product
• Price
• Place
• Promotion
• People
• Positioning
• Processes
• Performance

6. SO WHAT ARE THE 8 PS OF MARKETING?

7. PRODUCT
•This is the thing you sell. Products are
both the tangible and intangible
products and services you offer.

8. TANGIBLE PRODUCTS
•seen, touched, smelled, or tasted, as well as
tested.
•anything that can be physically touched
•One of the easiest ways to determine whether
a good is tangible or not is to ask if a person
could physically touch it or pick it up.

9. INTANGIBLE PRODUCTS
• Education.
• Data.
• Software.
• Insurance.
• Maintenance and repair.
• Consulting and advice.
• Accounting.
• Copyrights, trademarks, and patents.

10. PRICE
• Your pricing strategy affects your profitability. It can determine
who your potential customers will be. And it can affect
customer satisfaction.
• Cost-based pricing considers the costs involved - labor and
resources. But don't forget to factor in the demand and
competitor pricing.

11. PRICE
•is the amount that consumers
will be willing to pay for a
product.

12. •It will help you determine a pricing that will speak
positively of your product. And it will have a big impact
in the success of your marketing department and
business development team.
•Price too low and it can impact your brand image.
•Price too high and your target customers may ignore
you.

13. PLACE
•Place refers to where your product or
service is bought, sold, and
experienced. This is very different
depending on the business.

14. PROMOTION
•Promotion is all that you do to get
people interested in buying your product
or service.

15. PEOPLE
•People refers to your marketing team and all
people responsible for your marketing. And what
they think about your prospects will have a critical
impact on your marketing efforts. It will bleed
through and show in everything they do.

16. POSITIONING
•Your positioning is what helps you highlight
the unique features of your offer.
•Consider what you offer and to who. Who are
they, what do they want, how can you help
them get it.

17. PROCESSES
•This refers to how your company
delivers products and services to
customers. It other words, your service
performance.

18. PERFORMANCE
•You can judge the performance of
marketing efforts not only on the returns
of profits but also on reputational gains.