A presentation from NRF 2022: Retail’s Big Show with Emma Chiu, Intelligence Director at Wunderman Thompson.

1. Emma Chiu
Global Director,
Wunderman Thompson Intelligence
The new world:
The challenges
and promises of
the metaverse for
retailers

2. What is
the
Internet?
1990s

3. What is
the
Internet?
1990s
What is
the
Metaverse?
2020s

4. Download the report via wundermanthompson.com

5. Source: Wunderman Thompson Data. Fielded in July 2021 among 3,011 respondents across US, UK and China
of global users agree
their everyday life and
activities depend on
technology
aa
76
Tech is an
intricate part of
our everyday.
81
say they switch “on”
digitally to unwind
64
say their social life
depends on tech

6. The metaverse is an extension of our lives
enhanced by technology.
—
It currently exists as a series of virtual worlds.
—
In the future the Metaverse will be an
interconnected and limitless world where our digital
and physical lives fully converge.

8. 8
There will be no clean Before Metaverse
and After Metaverse
MatthewBall, venturecapitalist
“

9. Source: Wunderman Thompson Data. Fielded in July 2021 among 3,011 respondents across US, UK and China
of consumers expect
most brands to have
seamless tech capabilities
and platforms
aa
82
Consumers
expect brands
to have digital
presence
85
agree brands need to
have a digital presence to
be successful in the future
62
feel they have a closer
relationship with brands
that have strong digital
presence

10. QUIZ
Which is the most digitally advanced
brand in the UK and US?

11. 01
Virtual possessions
Metaverse trends
02
Connected wellbeing
03
Digital relationships
04
The creativity catalyst
05
New virtual venues
06
Liminal spaces
07
Digital real estate
08
Travelportation
09
Gamevertising
10
New retail frontiers
11
The metaverse
workforce
12
MetaSocieties

12. 01
Virtual possessions
Metaverse trends
02
Connected wellbeing
03
Digital relationships
04
The creativity catalyst
05
New virtual venues
06
Liminal spaces
07
Digital real estate
08
Travelportation
09
Gamevertising
10
New retail frontiers
11
The metaverse
workforce
12
MetaSocieties

13. 01
Virtual
possessions

14. RTFKT

18. “The biggest opportunity for
physical goods is virtual goods.”
— Ryan Mullins, founder and CEO, Aglet

19. 02
Gamevertising
Hyundai Mobility Adventure

20. Nikeland

21. SK-II City

22. The Sims 4, Spa Day

23. 03
New retail
frontiers

26. Coach
Fendi digital flagship

27. Source: Top: Into the Metaverse, Wunderman Thompson Data, July 2021 UK, US and China survey
Bottom: The Future Shopper, Wunderman Thompson, 2021, Europe, APAC, LATAM, US, UAE
Prefer to shop with brands
that have both an online
and an offline presence.
aa
64
Retail is being
hybridized
Believe the future of
shopping is hybrid.
aa
83

28. Fred Segal Artcade

30. 30
Snap Arcadia x Shake Shack

31. 31
Brookfield

32. Source: Wunderman Thompson Data. Fielded in July 2021 among 3,011 respondents across US, UK and China
of global consumers
believe that technology
is our future
aa
93
The future
of tech?
78
agree tech can help
create a more equitable
society
88
believe tech can make
the world a better place.

33. QUIZ ANSWER

34. Thank you
Emma Chiu, Global Director, Wunderman Thompson Intelligence