The Metaverse Economy - by Tommaso Di Bartolo

1. THE THE METAVERSE METAVERSE $ECONOMY

2. TOMMASO DI BARTOLO TOMMASO DI BARTOLO ENTREPRENEUR W/2 EXITS ENTREPRENEUR W/2 EXITS

3. TOMMASO DI BARTOLO TOMMASO DI BARTOLO ENTREPRENEUR W/2 EXITS ENTREPRENEUR W/2 EXITS AUTHOR OF 2 BOOKS AUTHOR OF 2 BOOKS

4. http://metaverse-economy.com/ Dirk Lueth Cathy Hackl Tommaso Di Bartolo

5. TOMMASO DI BARTOLO TOMMASO DI BARTOLO ENTREPRENEUR W/2 EXITS ENTREPRENEUR W/2 EXITS AUTHOR OF 2 BOOKS AUTHOR OF 2 BOOKS FACULTY AT UC BERKELEY FACULTY AT UC BERKELEY & REPUBLIC REALM & REPUBLIC REALM

6. TOMMASO DI BARTOLO TOMMASO DI BARTOLO ENTREPRENEUR W/2 EXITS ENTREPRENEUR W/2 EXITS AUTHOR OF 2 BOOKS AUTHOR OF 2 BOOKS FACULTY AT UC BERKELEY FACULTY AT UC BERKELEY & REPUBLIC REALM & REPUBLIC REALM CORE TEAM CORE TEAM

7. TOMMASO DI BARTOLO TOMMASO DI BARTOLO ENTREPRENEUR W/2 EXITS ENTREPRENEUR W/2 EXITS AUTHOR OF 2 BOOKS AUTHOR OF 2 BOOKS FACULTY AT UC BERKELEY FACULTY AT UC BERKELEY & REPUBLIC REALM & REPUBLIC REALM UPLAND UPLAND STARTUP VC STARTUP VC

8. METAVERSE METAVERSE WHY NOW? WHY NOW?

9. HUMANKIND HUMANKIND BEHAVIORAL BEHAVIORAL SHIFT SHIFT

10. HUMANKIND HUMANKIND BEHAVIORAL BEHAVIORAL SHIFT SHIFT TECHNOLOGY TECHNOLOGY ADVANCEMENTS ADVANCEMENTS

11. TRANSPARENCY TRANSPARENCY TRACABILITY TRACABILITY NO CENTRAL AUTHORITY NO CENTRAL AUTHORITY OPEN SYSTEMS OPEN SYSTEMS REALTIME DATA REALTIME DATA PERMISSION-LESS PERMISSION-LESS TECHNOLOGY TECHNOLOGY ADVANCEMENTS ADVANCEMENTS

12. TRANSPARENCY TRANSPARENCY TRACABILITY TRACABILITY NO CENTRAL AUTHORITY NO CENTRAL AUTHORITY OPEN OPEN REALTIME REALTIME PERMISSION-LESS PERMISSION-LESS BLOCKCHAIN BLOCKCHAIN CRYPTO CRYPTO NFT NFT METAVERSE METAVERSE

13. TRANSPARENCY TRANSPARENCY TRACABILITY TRACABILITY NO CENTRAL AUTHORITY NO CENTRAL AUTHORITY OPEN OPEN REALTIME REALTIME PERMISSION-LESS PERMISSION-LESS METAVERSE METAVERSE FASTER CHIPS FASTER CHIPS QUANTUM QUANTUM COMPUTING COMPUTING EDGE COMP & EDGE COMP & 5GS 5GS AR/VR AR/VR

15. WHAT IS THE WHAT IS THE METAVERSE METAVERSE? ?

16. WHAT WHAT IS IS THE THE METAVERSE METAVERSE? ? DOES

17. CONUSMERS CONUSMERS PROVIDES AN IMMERSIVE PROVIDES AN IMMERSIVE EXPERIENCE, EXPERIENCE, WITH A SELF-SUSTAINING, WITH A SELF-SUSTAINING, COMMUNITY-DRIVEN ECONOMY COMMUNITY-DRIVEN ECONOMY AT ITS CENTER AT ITS CENTER

18. CONUSMERS CONUSMERS PROVIDES AN IMMERSIVE PROVIDES AN IMMERSIVE EXPERIENCE EXPERIENCE, , WITH A SELF-SUSTAINING, WITH A SELF-SUSTAINING, COMMUNITY- COMMUNITY-DRIVEN DRIVEN ECONOMY ECONOMY AT ITS CENTER AT ITS CENTER

19. CONUSMERS CONUSMERS A NEXT-GEN ENGAGEMENT FORM A NEXT-GEN ENGAGEMENT FORM THAT EMPOWERS BRANDS TO THAT EMPOWERS BRANDS TO MAKE CONSUMER MAKE CONSUMER PART OF THE PRODUCT PART OF THE PRODUCT VS. BEING SOLD A PRODUCT VS. BEING SOLD A PRODUCT INDUSTRIES INDUSTRIES

20. CONUSMERS CONUSMERS A A NEXT-GEN ENGAGEMENT NEXT-GEN ENGAGEMENT FORM FORM THAT EMPOWERS BRANDS TO THAT EMPOWERS BRANDS TO MAKE CONSUMER MAKE CONSUMER PART OF THE PART OF THE PRODUCT PRODUCT VS. BEING SOLD A PRODUCT VS. BEING SOLD A PRODUCT INDUSTRIES INDUSTRIES

21. WEBSITE WEBSITE SEARCHING SEARCHING

22. WEBSITE WEBSITE SOCIAL MEDIA SOCIAL MEDIA RECEVING RECEVING SEARCHING SEARCHING

23. WEBSITE WEBSITE SOCIAL MEDIA SOCIAL MEDIA METAVERSE METAVERSE EXPERIENCING EXPERIENCING AND OWNING AND OWNING EARCHING EARCHING RECEIVING RECEIVING

24. EXPERIENCE & EXPERIENCE & OWNERSHIP IN OWNERSHIP IN THE METAVERSE THE METAVERSE? ?

25. FOOTBALL COMING TO THE METAVERSE www.upland.me/nflpa

26. ONE OF THE FASTEST GROWING NFT METAVERSES +2M NFTS SOLD 350K MAU +1.1M PLAYERS

27. METAVERSE NFTS UTILITY Mirroring Planet Earth Branded by Sport Teams, Musicians, CPG In-App Engagement & Retention mechanics GAMIFIED GEOLOCATED CONTEXTUAL

28. In-App Engagement & Retention mechanics

29. Immersive, location based fan experiences

30. 49rs AUG 29, 2021 11amPT VS NFT placement at the right time, place and meaning

31. Trade with other fans or sell in app for upx or USD

34. I N T R O D U C I N G T H E W O R L D S F I R S T M E T A V E R S E A U T O M O T I V E E X P E R I E N C E

35. EVENT LOCATION DATE C A R S , A P E R F E C T M A T C H W I T H T H E M E T A V E R S E WHY AUTOMOTIVE - WHY NOW

36. BUT WHAT IS THE BUT WHAT IS THE LINK BETWEEN LINK BETWEEN NFTS AND NFTS AND THE METAVERSE THE METAVERSE? ?

37. ECONOMY ECONOMY COMMUNITY COMMUNITY EXPERIENCE EXPERIENCE

38. ECONOMY ECONOMY COMMUNITY COMMUNITY EXPERIENCE EXPERIENCE

39. TYPES TYPES EXPERIENCE EXPERIENCE NON-FUNGIBLE TOKENS NON-FUNGIBLE TOKENS AUGMENTED [V2V] AUGMENTED [V2V] MIXED REALITY [P2V] MIXED REALITY [P2V]

43. NFTS DIGITAL ASSET TRACEABLE OWNERSHIP SELL

48. COPYRIGHT 2021. TOMMASO DI BARTOLO. ALL RIGHTS RESERVED Fan Tokens ENGAGEMENT RETENTION Metaverse UTILITY TRANSACTIONAL Fantasy Sports & Collectibles Marketplaces GAMIFICATION SALE NFT Quadrant Built to engage and retain consumers long-term Focus on community leads to highest brand equity creation Metaverse economy allows new collaborative cross industry promotions Reach extended audience from other brands

49. HOW DO HOW DO BUSINESSES BUSINESSES START START TO TO METAVERSE METAVERSE? ?

50. PHYSICAL WORLD METAVERSE BRAND EXTENSION BRAND EXTENSION

51. BEFORE DURING AFTER

53. PLAYER NAME IMAGE COLORS + FONTS SIGNATURE - OPT TEAM NAME Licensing Rights Assessment NUMBER CREST COLLECTIVE PLAYEROFFERING BEFORE 1 OF 2

54. BEFORE 2 OF 2 Metaverse<>Brand Assimilation Shooting & Shooting & Violence Violence Fantasy & Sci-Fi Fantasy & Sci-Fi Environments Environments Real world Real world planet earth planet earth

56. DURING 1 OF 2 Story Scoping

57. DURING 1 OF 2 Story Scoping HUNDREDS OF CASH-STRAPPED PLAYERS ACCEPT A STRANGE INVITATION TO COMPETE IN CHILDREN'S GAMES. INSIDE, A TEMPTING PRIZE AWAITS WITH DEADLY HIGH STAKES. A SURVIVAL GAME THAT HAS A WHOPPING 45.6 BILLION-WON PRIZE AT STAKE. RELEASE: SEASON 1 SEP. 17, 2021

58. DURING 1 OF 2 Story Scoping HUNDREDS OF CASH-STRAPPED PLAYERS ACCEPT A STRANGE INVITATION TO COMPETE IN CHILDREN'S GAMES. INSIDE, A TEMPTING PRIZE AWAITS WITH DEADLY HIGH STAKES. A SURVIVAL GAME THAT HAS A WHOPPING 45.6 BILLION-WON PRIZE AT STAKE. RELEASE: SEASON 1 SEP. 17, 2021 9 EPISODES

59. DURING 2 OF 2 Asset Creation

60. SEASON 2020 SEASON 2021 900 PLAYERS 1800 PLAYERS 5 ASSETS EACH 5 ASSETS EACH 4500 ASSETS 9000 ASSETS

61. SEASON 2020 SEASON 2021 900 PLAYERS 1800 PLAYERS 5 ASSETS EACH 5 ASSETS EACH 4500 ASSETS 9000 ASSETS

63. BEFORE DURING PLAY

64. PLAY 1 OF 1 Brand Activation Advertise vs Entertain

65. PLAY 1 OF 1 Brand Activation

66. Metaverse Brand Extension METAVERSE CAMPAIGN YOUR LOCATION

67. Metaverse Brand Extension METAVERSE CAMPAIGN YOUR LOCATION YOUR CONSUMERS

68. Metaverse Brand Extension METAVERSE CAMPAIGN YOUR LOCATION YOUR NFT PORTFOLIO YOUR CONSUMERS

69. Metaverse Brand Extension METAVERSE CAMPAIGN YOUR LOCATION YOUR NFT PORTFOLIO YOUR METAVERSE EXPERIENCE YOUR CONSUMERS

70. Next-Gen Engagement Cross-Industry Value Creation Community Collaboration Metaverse a b c

71. AND HOW DO AND HOW DO BUSINESSES BUSINESSES MAKE $$$ IN MAKE $$$ IN THE METAVERSE THE METAVERSE? ?

72. DO YOU THINK THAT THE METAVERSE ECONOMY WILL REACH $1B BY 2030?

73. In-app or crypto

76. In-app or crypto Branded NFTs

77. Branded NFTs buy primary market re-sell secondary market In-app or crypto

78. Branded NFTs buy primary market re-sell secondary market revenue share In-app or crypto

79. Tradional Licensing Monetization MINIMUM GUARANTEES PER SEASON HARD / SOFT ROYALTIES VS

80. NFT Metaverse Monetization MINIMUM GUARANTEES PER SEASON NFTS = VIRTUAL MERCHANDISE PRIMARY MARKET SECONDARY MARKET ROYALTIES ... ... ...

81. METAVERSE

82. slides book

The Metaverse Economy - by Tommaso Di Bartolo

The Metaverse Economy - by Tommaso Di Bartolo

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