Digital growth workshop - Executive Briefing
The TP Digital Growth Workshop is a two-day growth sprint to assess your digital maturity and provide a detailed recommendation to kick-start, strengthen, or optimise your current marketing strategy. We will start with the persona workshop and then overlay with additional Segmentation analysis and competitive review. We will then do a channel review and overlay that will any industry insight that we have to give us a full and complete research planning document. The Research planning document will then be shared with you for your feedback. Based on this will be go out and do further persona research from your customer base to make sure that we have a very accurate understanding of how they are what they do and there pains and problems.
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Digital growth workshop - Executive Briefing
- 18. WHAT WE DO.
- 19. /10019 LISTEN Analysis of current activity, market, channels, industry trends, personas CREATE Alignment of insights and actions to establish a strategic calendar of content and activity ENGAGE Interaction with prospects across channels, including email, social, onsite and paid NURTURE Lead scoring and marketing automation to convert contacts to sales prospects ANALYSE Regular reporting and analysis, evaluating and optimising performance to drive strategic goals OUR METHODOLOGY
- 20. /100 Execution Process AD EDM EDM DMM DMM EDM All EDM Industry research Listen Research Planning Document Client overview Persona research Competitor review Performance insight Channel research Creative review Content Planning Session Persona Workshop Persona interviews Nurture Nurture workflows Lead scoring Automation MOP MOP MOP Sales Enablement Workshop Create Content Planning Document Persona targeting Messaging framework Narrative theme User journey EDM EDM EDM EDM Content Workshop Content Strategy Content proposals Keyword research EDM DMM Content Planning Session Copy docs EDM Design GD Setup MOP Media research Email workflows Social outputs SEO & CRO audit DMM DMM DMM DMM Engage Promotional Plan Social Schedule Paid media strategy DMM Engagement Workshop Social distribution DMM Content syndication DMM Paid amplification DMM Analyse Monthly Report Performance review DMM Performance Review Session Performance Review Session Optimisation DMM KEY Phase Document Task/Deliverable Dept Internal meeting Client meeting
- 21. /100 Realising Measurable Results Based on improving website traffic and conversion rates 122 (3.5%) Current Performance Marketing Funnel Optimised performance Monthly Current Website Visits (total) 2000 MQL 9 SQL/SAL 0 Short 3-6 2500 3.7 (10%) 3 (90%) Medium 6-9 3000 6 (10%) 5.4 (90%) Long 9+ 3500 12 (10%) 10 (90%) AWARENESS CONSIDERATION DECISION Contact 20 (1%) 60 (2%) 37.5 (1.5%) 21
- 22. /10022 WORKSHOPS