Today, when you search for ‘best project management platforms’ on Google at least 5 of the top 10 resources that appear, mention ClickUp. ClickUp has achieved this in just the first 5 years of its journey. Apart from having a great product, content marketing seems to have been a game changer for this SaaS company. ClickUp's approach to content marketing is very different from the traditional B2B content marketing tactics. In this content marketing case study, we've tried to get a closer look at the company's take on content and product-led growth. Some key characteristics of ClickUp's content plan that you'll find in this slideshow are - - Product-led growth and product-led content marketing all the way - Eyes on the right audience personas - User insights to help deliver better content - Resources and videos for ClickUp users - Turning ClickUp alternatives into a competitive advantage - Engaging users on YouTube and Social media - B2C marketing tactics for a B2B company Read the complete article - https://blog.narrato.io/content-marketing-case-study-why-the-clickup-content-marketing-strategy-clicked/

1. CONTENT MARKETING
CASE STUDY:
WHY THE CLICKUP CONTENT
MARKETING STRATEGY CLICKED
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2. Contents
Product-led growth and product-
led content marketing all the way
Eyes on the right audience
personas
User insights to help
deliver better content
01
Resources and videos for
ClickUp users
04
02
Turning ClickUp alternatives into
a competitive advantage
05
03
Engaging users on
YouTube and Social media
06
B2C marketing tactics for a B2B
company
07
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3. Product-led growth and product-led
content marketing all the way
01
Every post on their blog is product-led content
A dedicated Product category on the blog shares use cases,
case studies, and more on the product.
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4. With clear audience personas, ClickUp can leverage the
right keywords to meet users’ search intent.
Helps target relevant prospects
02
Eyes on the right audience personas
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5. User insights to help deliver better content
03
ClickUp constantly gathers user feedback to improve
their product and achieve product-market fit
User insights help create valuable content too
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6. 04
Resources and videos for ClickUp users
ClickUp has a huge library of resources – self-serve
demos, tutorials, on-demand webinars, etc.
Also, a video library to help users get started
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7. Turning ClickUp alternatives into a competitive
advantage
05
The website has a host of comparison pages comparing
ClickUp with competitors
Comparison pages help the website rank for keywords that
their competitors are ranking for
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8. 06
Engaging users on YouTube and Social
media
A wide range of content on YouTube - a mix of
education and entertainment
Social media content that's a perfect fit for each
channel and the audience on it.
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9. B2C marketing tactics like billboards and bus ads to catch
the attention of individual users.
Individual users can introduce the product to their
organizations/teams.
B2C marketing tactics for a B2B company
07
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10. THANK YOU
Read the full article: https://blog.narrato.io/content-marketing-case-study-why-
the-clickup-content-marketing-strategy-clicked/
narrato
https://narrato.io/