SlideShare a Scribd company logo

Youtube marketing workshop

1 of 7
Download to read offline
Youtube marketing workshop 
In this file, you can ref free useful materials about youtube marketing 
workshop and other materials for video marketing such as video 
marketing tips, video marketing tools, video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
In the early days of YouTube, you could upload a video, do a few things 
to make sure that it was optimized, then sit back and watch as your video 
surged to the top of search rankings and gained views. As YouTube has 
grown to become the second largest social media site and the second 
most-used platform for searching, strategies and best practices for 
success have matured. For 2014 and beyond, ongoing comprehensive 
strategies need to be developed and followed to ensure maximum 
success on YouTube and in search. 
Join ReelSEO.com’s own Mark Robertson and Tim Schmoyer (both 
YouTube Certified in Audience Development), with Matt Ballek, 
Director of Strategic Distribution at Magnet Media, and Derral 
Eves (YouTube Certified in Audience Development) – as they dive deep 
into YouTube marketing best practices, SEO and audience development 
strategies – all of which, go hand-in-hand. 
Video marketing. Free pdf download examples Page 1
The workshop will be moderated by Dane Golden of Octoly. Dane is 
also the presenter of ReelSEO’s TubeTalk podcast, the best podcast 
source for YouTube marketing tips and tricks. 
YouTube Marketing Workshop Overview: 
This session will be a hands-on workshop of the core strategies, 
principles and best practices for building and growing a sustainable 
YouTube presence and for maximizing the search and marketing 
potential of your YouTube assets. 
Attendees will leave this training with immediately actionable 
information including: 
· A thorough understanding of what works in YouTube. 
· Strategies, tips, and tricks for optimizing your YouTube presence 
in search. 
· Ability to turn your audience into advocates for your YT channels. 
· Knowing how to program content that gets results. 
· Tips to use YT analytics to advance your video marketing 
strategies. 
· The power to convert viewers into valued clients. 
· How to use insights from YouTube analytics to improve your 
YouTube marketing efforts. 
YouTube Workshop Agenda/Outline: 
1) The YouTube Platform in 2014 – An overview into what’s changed 
with YouTube’s platform over the course of the year. We’ll also spend 
some time here to highlight and discuss how YouTube search works, 
and what factors are important for SEO in 2014 and beyond. 
2) Channel Strategies & Best Practices – YouTube has redesigned 
with a focus on the new One-Channel design, and for good reason. 
Learn why this is a focus and how best to set-up a YouTube channel, 
and position it for success. 
Video marketing. Free pdf download examples Page 2
3) Audience and Community Development: Here we will highlight 
some common mistakes that may be hindering audience growth and 
we’ll review recommendations for steps that will grow a dedicated 
community of engaged subscribers and hopefully, brand ambassadors. 
4) Content Development and Programming: Learn top programming 
concepts and innovative strategies – with the goal of developing your 
ideas for maximum success. 
5) Video Uploading and Optimization: Best practices for uploading 
videos to YouTube, what metadata is important for YouTube and how to 
structure your titles, descriptions, tags, etc… 
6) Analytics, Metrics and Adjustments: We will show you how you 
can use YouTube Analytics to understand your channel performance and 
determine which channel optimizations (playlists, thumbnail 
improvements, etc.) will improve your channel’s viewership, 
engagement, and watch time the most. 
7) Marketing & Conversion: Here we will cover the various ways to 
attract new viewership, get discovered, shared, etc… And we will share 
several unique tips for maximizing conversion from YouTube. 
II. Video marketing tips 
#1: Make your title count 
Just like a headline to a blog post, 
video titles can pull powerful 
traffic. There are two main reasons 
why the title is so important. One, 
a great title can instantly grab a 
viewer’s attention. 
Video marketing. Free pdf download examples Page 3
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#2: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand. 
#3: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#4: Take advantage of video’s branding opportunities 
For branding purposes, have your company logo displayed prominently 
somewhere on the screen. You can do this at all times, or during key 
times in your video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
Video marketing. Free pdf download examples Page 4
#5: Always provide an HTML link 
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 5
Video marketing. Free pdf download examples Page 6

Recommended

Youtube marketing real estate
Youtube marketing real estateYoutube marketing real estate
Youtube marketing real estateBrunoMars678
 
Youtube video promotion presentation
Youtube video promotion presentationYoutube video promotion presentation
Youtube video promotion presentationAnuradha Vats
 
Youtube marketing objectives
Youtube marketing objectivesYoutube marketing objectives
Youtube marketing objectivesselinasimpson639
 
Youtube marketing proposal
Youtube marketing proposalYoutube marketing proposal
Youtube marketing proposalBrunoMars678
 

More Related Content

What's hot

What's hot (20)

Youtube marketing disadvantages
Youtube marketing disadvantagesYoutube marketing disadvantages
Youtube marketing disadvantages
 
Youtube marketing objectives
Youtube marketing objectivesYoutube marketing objectives
Youtube marketing objectives
 
Video marketing youtube
Video marketing youtubeVideo marketing youtube
Video marketing youtube
 
Youtube marketing disadvantages
Youtube marketing disadvantagesYoutube marketing disadvantages
Youtube marketing disadvantages
 
Youtube marketing plan
Youtube marketing planYoutube marketing plan
Youtube marketing plan
 
Marketing yourself youtube
Marketing yourself youtubeMarketing yourself youtube
Marketing yourself youtube
 
Youtube marketing strategy
Youtube marketing strategyYoutube marketing strategy
Youtube marketing strategy
 
Youtube on marketing
Youtube on marketingYoutube on marketing
Youtube on marketing
 
Video marketing tips youtube
Video marketing tips youtubeVideo marketing tips youtube
Video marketing tips youtube
 
YouTube Marketing 2017
YouTube Marketing 2017YouTube Marketing 2017
YouTube Marketing 2017
 
Youtube marketing google
Youtube marketing googleYoutube marketing google
Youtube marketing google
 
Youtube marketing 3.0
Youtube marketing 3.0Youtube marketing 3.0
Youtube marketing 3.0
 
Youtube marketing internet
Youtube marketing internetYoutube marketing internet
Youtube marketing internet
 
Youtube marketing metrics
Youtube marketing metricsYoutube marketing metrics
Youtube marketing metrics
 
Video web marketing
Video web marketingVideo web marketing
Video web marketing
 
Web video marketing tips
Web video marketing tipsWeb video marketing tips
Web video marketing tips
 
Use youtube marketing tool
Use youtube marketing toolUse youtube marketing tool
Use youtube marketing tool
 
Youtube marketing expert
Youtube marketing expertYoutube marketing expert
Youtube marketing expert
 
Youtube marketing direct
Youtube marketing directYoutube marketing direct
Youtube marketing direct
 
Youtube marketing director uk
Youtube marketing director ukYoutube marketing director uk
Youtube marketing director uk
 

Viewers also liked

Poggio a caiano - IC mazzei "Primi passi nel cambiamento climatico".ppt
Poggio a caiano - IC mazzei "Primi passi nel cambiamento climatico".pptPoggio a caiano - IC mazzei "Primi passi nel cambiamento climatico".ppt
Poggio a caiano - IC mazzei "Primi passi nel cambiamento climatico".pptConsorzio LaMMA - Corso UdC
 
Digital citizen ship in the classroom
Digital citizen ship in the classroomDigital citizen ship in the classroom
Digital citizen ship in the classroomMarandaweiser
 
Alla scoperta della superficie terrestre: acqua e suolo
Alla scoperta della superficie terrestre: acqua e suoloAlla scoperta della superficie terrestre: acqua e suolo
Alla scoperta della superficie terrestre: acqua e suoloConsorzio LaMMA - Corso UdC
 
Переходи до скверика на перетині Свєнціцького, Франка і Самчука
Переходи до скверика на перетині Свєнціцького, Франка і СамчукаПереходи до скверика на перетині Свєнціцького, Франка і Самчука
Переходи до скверика на перетині Свєнціцького, Франка і СамчукаRostyslav Vasiuta
 
Eurobest 2015: what we remembered
Eurobest 2015: what we rememberedEurobest 2015: what we remembered
Eurobest 2015: what we rememberedBrandhome
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2monah1
 
Postal Assistant 2015 Dates Published
Postal Assistant 2015 Dates PublishedPostal Assistant 2015 Dates Published
Postal Assistant 2015 Dates PublishedTeamExamPundit
 
#10dieci: Turismo
#10dieci: Turismo#10dieci: Turismo
#10dieci: Turismopaticchio
 
Darden Strategy Seminar - Class Roundup
Darden Strategy Seminar - Class RoundupDarden Strategy Seminar - Class Roundup
Darden Strategy Seminar - Class RoundupStephen Sweeney
 
Elasticsearch in production New York Meetup at Twitter October 2014
Elasticsearch in production New York Meetup at Twitter October 2014Elasticsearch in production New York Meetup at Twitter October 2014
Elasticsearch in production New York Meetup at Twitter October 2014beiske
 

Viewers also liked (13)

Why this audience?!
Why this audience?!Why this audience?!
Why this audience?!
 
Poggio a caiano - IC mazzei "Primi passi nel cambiamento climatico".ppt
Poggio a caiano - IC mazzei "Primi passi nel cambiamento climatico".pptPoggio a caiano - IC mazzei "Primi passi nel cambiamento climatico".ppt
Poggio a caiano - IC mazzei "Primi passi nel cambiamento climatico".ppt
 
Digital citizen ship in the classroom
Digital citizen ship in the classroomDigital citizen ship in the classroom
Digital citizen ship in the classroom
 
Alla scoperta della superficie terrestre: acqua e suolo
Alla scoperta della superficie terrestre: acqua e suoloAlla scoperta della superficie terrestre: acqua e suolo
Alla scoperta della superficie terrestre: acqua e suolo
 
Переходи до скверика на перетині Свєнціцького, Франка і Самчука
Переходи до скверика на перетині Свєнціцького, Франка і СамчукаПереходи до скверика на перетині Свєнціцького, Франка і Самчука
Переходи до скверика на перетині Свєнціцького, Франка і Самчука
 
Eurobest 2015: what we remembered
Eurobest 2015: what we rememberedEurobest 2015: what we remembered
Eurobest 2015: what we remembered
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2
 
Postal Assistant 2015 Dates Published
Postal Assistant 2015 Dates PublishedPostal Assistant 2015 Dates Published
Postal Assistant 2015 Dates Published
 
Normas de auditoria_chile
Normas de auditoria_chileNormas de auditoria_chile
Normas de auditoria_chile
 
#10dieci: Turismo
#10dieci: Turismo#10dieci: Turismo
#10dieci: Turismo
 
Presentation
PresentationPresentation
Presentation
 
Darden Strategy Seminar - Class Roundup
Darden Strategy Seminar - Class RoundupDarden Strategy Seminar - Class Roundup
Darden Strategy Seminar - Class Roundup
 
Elasticsearch in production New York Meetup at Twitter October 2014
Elasticsearch in production New York Meetup at Twitter October 2014Elasticsearch in production New York Meetup at Twitter October 2014
Elasticsearch in production New York Meetup at Twitter October 2014
 

Similar to Youtube marketing workshop

Similar to Youtube marketing workshop (15)

Youtube marketing forum
Youtube marketing forumYoutube marketing forum
Youtube marketing forum
 
Video internet marketing
Video internet marketingVideo internet marketing
Video internet marketing
 
Youtube marketing real estate
Youtube marketing real estateYoutube marketing real estate
Youtube marketing real estate
 
Youtube marketing tricks
Youtube marketing tricksYoutube marketing tricks
Youtube marketing tricks
 
Video content marketing
Video content marketingVideo content marketing
Video content marketing
 
Marketing video
Marketing videoMarketing video
Marketing video
 
Youtube marketing digital
Youtube marketing digitalYoutube marketing digital
Youtube marketing digital
 
Audio video marketing
Audio video marketingAudio video marketing
Audio video marketing
 
Youtube marketing plr
Youtube marketing plrYoutube marketing plr
Youtube marketing plr
 
Youtube marketing lecture
Youtube marketing lectureYoutube marketing lecture
Youtube marketing lecture
 
Youtube marketing internship
Youtube marketing internshipYoutube marketing internship
Youtube marketing internship
 
Video marketing toronto
Video marketing torontoVideo marketing toronto
Video marketing toronto
 
Youtube marketing jobs
Youtube marketing jobsYoutube marketing jobs
Youtube marketing jobs
 
Youtube marketing for bands
Youtube marketing for bandsYoutube marketing for bands
Youtube marketing for bands
 
Youtube marketing director
Youtube marketing directorYoutube marketing director
Youtube marketing director
 

Youtube marketing workshop

  • 1. Youtube marketing workshop In this file, you can ref free useful materials about youtube marketing workshop and other materials for video marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! In the early days of YouTube, you could upload a video, do a few things to make sure that it was optimized, then sit back and watch as your video surged to the top of search rankings and gained views. As YouTube has grown to become the second largest social media site and the second most-used platform for searching, strategies and best practices for success have matured. For 2014 and beyond, ongoing comprehensive strategies need to be developed and followed to ensure maximum success on YouTube and in search. Join ReelSEO.com’s own Mark Robertson and Tim Schmoyer (both YouTube Certified in Audience Development), with Matt Ballek, Director of Strategic Distribution at Magnet Media, and Derral Eves (YouTube Certified in Audience Development) – as they dive deep into YouTube marketing best practices, SEO and audience development strategies – all of which, go hand-in-hand. Video marketing. Free pdf download examples Page 1
  • 2. The workshop will be moderated by Dane Golden of Octoly. Dane is also the presenter of ReelSEO’s TubeTalk podcast, the best podcast source for YouTube marketing tips and tricks. YouTube Marketing Workshop Overview: This session will be a hands-on workshop of the core strategies, principles and best practices for building and growing a sustainable YouTube presence and for maximizing the search and marketing potential of your YouTube assets. Attendees will leave this training with immediately actionable information including: · A thorough understanding of what works in YouTube. · Strategies, tips, and tricks for optimizing your YouTube presence in search. · Ability to turn your audience into advocates for your YT channels. · Knowing how to program content that gets results. · Tips to use YT analytics to advance your video marketing strategies. · The power to convert viewers into valued clients. · How to use insights from YouTube analytics to improve your YouTube marketing efforts. YouTube Workshop Agenda/Outline: 1) The YouTube Platform in 2014 – An overview into what’s changed with YouTube’s platform over the course of the year. We’ll also spend some time here to highlight and discuss how YouTube search works, and what factors are important for SEO in 2014 and beyond. 2) Channel Strategies & Best Practices – YouTube has redesigned with a focus on the new One-Channel design, and for good reason. Learn why this is a focus and how best to set-up a YouTube channel, and position it for success. Video marketing. Free pdf download examples Page 2
  • 3. 3) Audience and Community Development: Here we will highlight some common mistakes that may be hindering audience growth and we’ll review recommendations for steps that will grow a dedicated community of engaged subscribers and hopefully, brand ambassadors. 4) Content Development and Programming: Learn top programming concepts and innovative strategies – with the goal of developing your ideas for maximum success. 5) Video Uploading and Optimization: Best practices for uploading videos to YouTube, what metadata is important for YouTube and how to structure your titles, descriptions, tags, etc… 6) Analytics, Metrics and Adjustments: We will show you how you can use YouTube Analytics to understand your channel performance and determine which channel optimizations (playlists, thumbnail improvements, etc.) will improve your channel’s viewership, engagement, and watch time the most. 7) Marketing & Conversion: Here we will cover the various ways to attract new viewership, get discovered, shared, etc… And we will share several unique tips for maximizing conversion from YouTube. II. Video marketing tips #1: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Video marketing. Free pdf download examples Page 3
  • 4. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #2: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand. #3: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #4: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. Video marketing. Free pdf download examples Page 4
  • 5. #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 5
  • 6. Video marketing. Free pdf download examples Page 6
  • 7. Video marketing. Free pdf download examples Page 6