PROJECT

1. BUSINESS PLAN
Naila sheikh
N.S Event 0rganizer (N.S EVENT ORGANIZER)
Peshawar road Rawalpindicant Punjab Pakistan
Phone 051-111-222-333
E mail nailaiftikhar13@gmail.com

2. Table Of Contents
1) Executive Summary:-
a) Business overview
b) Financial overview
c)Vision statements
d) Business objectives
2) Business Summary :-
a) Business ownership
b) Startup summary
c)Business location
d) Business services
3)Market analysis:-
4)Financial projection
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3. Executive Summary
 BUSINESS OVERVIEW:-
N.SEvent0rganizer is a full service company that
provides complete organizing services for
weddings, holy unions and anniversaries.
Our organizers are experienced and
dedicated professionals with many years of
event planning experience. N.SEvent0rganizer is
unique in that we give our clients our
undivided attention. We listen to their
needs and work with them to create the
event of their dreams. Our clients' wishes
become our commands. So whether our
client wants a Western, Tropical, Las Vegas
or more traditional wedding, we can help.
Our services include weddings, receptions,
anniversary, and even budget planning,

4. answers to etiquette questions, as well as
full-service referrals to florists.
FINANCIAL OVERVIEW:-
The company founders, NAILA will handle day-to-day
operations of the plan and will work collaboratively
to ensure that this business venture is a success.
We estimate that our start-up costs will be $3,000
(including logo design, advertising, and related
expenses). An additional $5,000 will be required in
the bank account as an operating capital for the
first two months of operation. The start-up costs
are to be financed by owner herself.
____________________________________
Vision statement:-
 Service our clients' needs promptly and
efficiently.
 Maintain an excellent working
relationships with vendors such as florists,
furniture providers, etc.

5.  Maintain a professional image at all times.
Business Objectives:-
Whether this is our client's first wedding, or
their anniversary, we want every detail of
their event to be both a pleasurable and a
memorable experience. Therefore we offer
a host of packages and services specifically
tailored to the needs of each family. We are
confident that this business venture will be
a success and we estimate that our net
income will increase...
__________________________________
Business Ownership:-

6. This business will start out as a simple
proprietorship, owned by its founders, NAILA SHEIKH .
Start-up Summary:-
The company founders, NAILA will handle day-to-day
operations of the plan and will work collaboratively
to ensure that this business venture is a success.
We estimate that our start-up costs will be $3,000
(including logo design, advertising, and related
expenses). An additional $5,000 will be required in
the bank account as an operating capital for the
first two months of operation. The start-up costs
are to be financed by owner herself.

7. Start-up Requirements
Start-up Expenses
Logo registration $200
insurance $450
Brochures $1900
Sales man $100
Expensed equipment $300
Other $50
Total Start-up Expenses $3,000
Start-up Assets
Cash Required $5,000
Other Current Assets $0
Long-term Assets $0
Total Assets $5,000

8. Total Requirements $8,000
Start-up Funding
Start-up Expenses to Fund $3,000
Start-up Assets to Fund $5,000
Total Funding Required $8,000
Assets
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $5,000
Additional Cash Raised $0
Cash Balance on Starting Date $5,000
Total Assets $5,000
Liabilities and Capital
Liabilities
Current Borrowing $0

9. Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
NAILA SHEIKH $8000
Additional Investment Requirement $0
Total Planned Investment $8,000
Loss at Start-up (Start-up Expenses) ($3,000)
Total Capital $5,000
Total Capital and Liabilities $5,000
Total Funding $8,000
Business Locations:-

10. Initially this will be a home-based business;
however, by Year 2 we intend to expand our
facilities into a well-equipped and operational office.
Services
We are a full-service wedding organizer
group and provide the following services:
etiquette advice, event scheduling,
discounted invitations and products, vendor
confirmation, rehearsal attendance,
supervision of both ceremony and
reception setup and budget planning.
Market Analysis Summary
Nearly $35 billion are spent every year on
weddings and receptions. Therefore,
professional wedding planners are a
commodity, not a calamity. N.SEvent 0rganizer

11. is full-service wedding consultants that
offer a variety of services to our clients. We
pride ourselves on being professional and
courteous at all times and we have
packages to suit everyone's needs
As previously stated, marriage is a billion
dollar industry, therefore, just about
everyone we meet is a potential client.
However, we mostly advertise to brides,
grooms, and family members.
Market Segmentation:-
Although the flash and excitement of impending
nuptials can be intoxicating, it can also be
overwhelming. Therefore, we primarily market our
services to the people who need those most--brides
and grooms. In 1997, 2.4 million marriages took
place in PAKISTAN. According to the Encyclopedia,
the current PAKISTAN marriage rate of nine
marriages per 1,000 people is still the highest rate
among the industrialized countries. This marriage

12. rate is expected to remain at the same level in the
near future. RAWALPINDI where N.SEvent0rganizer
plans to operate their business, over 1,500
marriages is registered each year, which creates a
sizable market potential for this line of business.
Another customer segment is represented by the
numerous family members and guests attending
weddings, anniversaries, and similar events. This
segment requires event preparation services like
gift ideas, etiquette tips, etc.
Besides the wedding arrangements, which N.SEvent
0rganizer believes to be their major client
assignments, other events the company will provide
services to include corporate retreats, etiquette
training, etc. This customer segment is estimated to
have the annual volume of 1,000 orders in area.

13. MARKET ANALYSIS:-
Year 1 Year 2 Year 3 Year 4 Year 5
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POTENTIAL GROWTH (CAGR)
CUSTOMERS
BRIDES AND GROOMS 5% 1500 1575 1654 1737 1824 5.01%
FAMILY MEMBERS 5% 5000 5250 5513 5789 6078 5.00%
OTHERS 5% 1000 1050 1103 1158 1216 5.01%
TOTAL 5.00% 7500 7875 8270 8684 9118 5.00%
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14. Target Market Segment
Strategy:-
N.SEvent0rganizer will offer its services mostly to the
family members. Including others as well . The
company will position itself as an experienced
provider of wedding planning services. Unlike most
of its competitors, N.S will be offering a full range
of services and thus provide the convenience of
one-stop shopping for its clients. This will
significantly reduce the customers' time and efforts
preparing for such an important event as a
wedding. Moreover, by utilizing numerous supplier
contacts that the company owners have established
and economies of scale, N.SEvent0rganizer will be
able to pass on to its customers sizable cost savings.

15. Market Needs:-
The market needs for wedding planning services are
strongly shaped by the customers' desire to have a
perfectly planned and executed wedding ceremony.
Although major customer segments, brides and
grooms and family members, plan and budget for
the wedding ceremony as far as a year or more in
advance, them often realize that they cannot make
all the necessary preparations by themselves in a
cost effective manner. Strongly affected by the
established social values, such customers seek
professional advice to ensure that all the important
aspects of the wedding ceremony meet or exceed
perceived expectations.
Service Business
Analysis:-
The wedding services market is fragmented with
the overwhelming majority of the incumbents
offering only a limited line of services. There are

16. numerous florists, stage decoration etc. choose
from. However, there are almost no companies that
will provide the full range of services associated
with the wedding planning and execution.
Marketing Strategy:-
The company's marketing strategy will be based on
the following elements:
 Advertising in the Yellow Pages - two inch by
three inch ads describing the services will be
placed in the local Yellow Pages.
 Placing advertisements in the local press,
including DAWN , JANG, NAWAY-E- WAQT
Developing affiliate relationships with other
service providers (florist’ furniture providers) that
would receive a percentage of sales to the referred
customers.

17.  Word of mouth referrals - generating sales
leads in the local community through customer
referrals.
.
.

18. Sales man commission
We will hire 01 sale man, guided as below:
Target: 10orders =$50
Above 10orders (15…) $50
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19. QUESTIONERS:-
Q1: Please introduce yourself?
(You’re Name, your company
name, what you do, how long you
are doing etc.)

20. N.S Event 0rganizer: when it comes to events
etc. it’s not only we doing arrangements
but the essence is making it a unique
one and giving a feeling of warmth and
love all over rather than just putting a
traditional work .

21. Q2: Please talk to us about what
services do you offer? (your
specialties etc.)
N.S Event 0rganizer: We specialize in
organizing wedding events, parties
formal, birthday parties, conferences,
milads etc.

22. Q3: Which areas do you cover?
v
N.S Event 0rganizer: covers, stage decoration,
dance floors, flower arrangements
including furniture etc.

23. Q4: As a wedding designer why
anyone should use your services?
N.SEvent0rganizer: As an event organizer, one
should go with us reason being we go
according to the client’s budget and
deliver the 100% of his mind image into
reality with total professionalism and
dedication taking every event personal.

24. Q5: Your best tip regarding your
services and how they can avoid
common problems and save
money?
N.SEvent0rganizer:The best tip is that come
to N.SEvent 0rganizer or once and the rest we
guaranty that your problem’s would be
no more yours and then you won’t go
anywhere else acceptN.SEvent 0rganizer in
Pakistan.

25. List of 10Best Wedding
Planners in Pakistan:-
1) Acropolis
Acropolis is a Karachi based event
management and wedding planning company
that had gained customer satisfaction in the
last few years.
They arrange each and every event of wedding
from mahndi to valima and they also offer some
extra services such as Valet Parking, 100KVA
Back-up Generator, Indoor & Outdoor Air-
Conditioning Facilities, Abundant Guest
Parking, Safe and Secure Environment.
1) A2Z events Management
Company

26. A2Z events solutions arranges the entire
wedding event and offer good packages. They
have their office in Lahore. They are in this
business over last two decades now and offer
competitive prices and that’s the best thing
about them.
2) Nizam Events Solutions
Nizam events solutions is yet another Karachi
based company arranging the wedding events
since 1969. It arranges everything to make your
wedding event everlasting. It has a whole team
of professionals that are well known for their
event management services.
3) Making Memories
It is a well-known Lahore based company for
event designing and management, also
providing services in many other cities. They
arrange thematic weddings within minimum
time and selected budget. They are expert in
providing turn key events.

27. 4) La Rosh Caterers and
Wedding Planners
It is a Karachi based company which is
providing its services since 1978. It plans every
wedding event including mayoon, mahndi,
barat and valeema. They are ready to work on
any budget from the low to high.
5) Royal Wedding and Event
Planners
Royal wedding and event planners is located in
Islamabad. It is also a well-known company
that arranges high class wedding event at good
prices. They can arrange modern, romantic or
classical wedding events according to your
liking.
6) Imaginative Wedding &
Events Planner by Sana
Junaid Khan

28. Sana junaid is a owner of this organization
based in Lahore. Sana is a good addition to the
wedding planners list in Pakistan. The good
thing about Sana is that she deals every
customer personally and is ready to arrange
your wedding in any budget.
7) Asian Decorators
Asian decorators are also one of the top 10 best
wedding planners in Pakistan. They arranges
every wedding event in exactly the same way
you want it to be.
8) Ambreen Bawani
Ambreen Bawani works under the name of
Shadi Mubarik. She is an excellent wedding
planner that plans your complete wedding right
from selecting the wedding cards to the decors
and floral. She is running this wedding
company in Islamabad.
9) Tapis Rouge

29. Tapis rouge is also famous for thematic events
and catering services in Lahore. They also have
unique selection of wedding decors and work
under the client’s budget. They are also
providing many other event services for
weddings.
 WHY PLANNING IS IMPORTANT?
Many entrepreneurs write a
business plan only when they need
to secure start-up financing.
However, your plan is far more
than a document for banks and
investors to read; it’s an invaluable
roadmap for launching and growing
your business.
In order to put your business
concept on paper, you need to
think through and research the
many factors that are needed to
make sure your business is a

30. success. With a plan, not only can
you spot potential weaknesses,
opportunities, and threats, your
plan can help you make informed
decisions about your venture
before you commit yourself legally
or financially.

31. SAMPLES

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