This document outlines a business plan for a home makeover service called AKSHAS. The key points are: 1. AKSHAS aims to provide single room makeovers on a small budget of INR 50,000, targeting middle and upper class households in Delhi. 2. The makeovers will focus on renovating one room per project, upgrading features like flooring, painting, lighting and furniture within a fixed budget. 3. The business plan discusses goals, target markets, competitors, marketing strategies, and financial projections over 5 years. It aims to establish high quality standards and complete projects on time and on budget.

1. Entrepreneurship Management
Business plan-“Home makeover”
Akhil Dev
Asna Syed
Kritika Jaiswal
Shubhangi Vijaywargiya

2. 2
AKSHAS
giving homes a makeover!

3. 1.
Executive
Summary

4.  Providing a single room makeover service in a small budget
 Targeting the middle and upper class households of Delhi
 Challenge would be to provide a different look to the same old room
without changing its structure
 Upgrading the lifestyle of our client
 Tie-ups with local electrician, plumber, carpenter, painter etc. to help us
in executing our plans
4

7. 7

8. 2.
Vision

9. ⬗ Deliver residential makeover
services at such consistently
high standards of quality,
professionalism, ethics, reliability
and integrity that will
Set the Standard of Excellence
9

10. 3.
Mission

11.  Our mission is to provide high quality professional makeover services
and products to middle and high-income proud homeowners in Delhi
 To transform our client’s lives by improving their standard of living and
life style in their own homes
 To deliver quality work, use quality materials and do the projects on
time and on budget – guaranteed! or we pay
11

12. 4.
Moto

13. Quality Work, On Time, On Budget –
Guaranteed!
We aim to maintain realistic time lines and
deliver on what we promise – without
delays, overcharges, or hassles
13

15. 5.
Target Market

16. 16
We will specifically be targeting
upper class and middle class

17. 6.
SWOT Analysis

18. 18
S
W
O
T
STRENGTH
Reasonable budget,
Renovation of single room
WEAKNESS
Limited funds
OPPORTUNITIES
Tap the untapped cities
THREAT
Competitors may enter with
low budget plans, Uncertain
profits

19. 7.
Unique Selling
Preposition

20. 20
Fixed budget of
INR 50,000
Single room renovation
(irrespective of size)
Work completion
within stipulated
time
Quality of the
work done
Material used ensuring
low maintenance cost
Use of old stuff to make
new (innovation) ,so that
the sentiments remain
connected with the people

21. 8.
Financial Plan

22. Services Provided
 Flooring
 Wall tiling
 Painting
 Wall covering
 Electrical wiring
 Changes in Furniture
 Additions of Fixtures
 Some decorative DIY
22

23. Project Details
23
 We are 4 professionals working in MNCs and starting this as a side
business
 Place of Shop: South Extension, Delhi
 Target Market: Delhi
 Shop taken on lease for 5 years
 Shop Area: 400 sq. ft.

24. Sources of Funds
 Capital we have: Rs.10 lakhs
 Required as a bank loan: Rs.15
lakhs
 Duration of loan: 5 years
 Rate of interest @ 13%
 Total cost we will charge as a full
package for a 100 sq. ft. room:
Rs.50,000
 Total interest amount: Rs.9.75
lakhs
 Thus total investment: Rs.34.75
lakhs
24

25. Application of Funds
25
 Shop rent: Rs.2.5 Lakhs per month
 Other expenses : Rs.1 Lakhs per month
 Total monthly expense: Rs.3.5 Lakhs per month approx.
 Total yearly expense: Rs.42 Lakhs per annum approx.

26. Cost of Services
26
S.no Service type Material Cost per sq. feet
1 Flooring Cost of tiles 95
Labor 40
River sand 40
Cement 25
Cleaning 30
Total cost per sq. feet 230
2 Wall tiling Cost of tiles 85
Labor 50
Cleaning 30
Total cost per sq. feet 165

27. 27
3
Painting (including
labor)
Luster painting 40
4
Wall covering including
labor
Vinyl Wall Paper 75
5
Electrical wiring
including labor
New Electrical Point 760/point
Replacing old Switch
with new one
460/point
Gauge of 2.5 mm2 130/point
Gauge of 4 mm2 190/point

28. Repayment, Break even plan & Cash flow plan
28
Year
Investment (in
Lakhs)
Year
Annual Cash flow
(in Lakhs)
Remarks
Initial 34.75
1 30
Assuming 5 orders per month
for 12 months @ 50,000Year 1 42
Year 2 42 2 48
Assuming 8 orders per month
for 12 months @ 50,000
Year 3 42 3 72
Assuming 12 orders per month
for 12 months @ 50,000
Year 4 42 4 90
Assuming 15 orders per month
for 12 months @ 50,000
Year 5 42 5 90
Assuming 15 orders per month
for 12 months @ 50,000
Total 244.75 330

29. 9.
Marketing Mix

30. 30
PRODUCT
Room-wise makeover
PLACE
Delhi
PRICE
INR 50,000 per room
PROCESS
Tie-ups with JustDial,
Magic bricks, Nestaway
Pop-up ads on social media
PEOPLE
Interior Designer
Architect
PROMOTION
Via mails and calls

31. 10.
Marketing
Activities
31

32. 32
www.akshas.affordableliving.com

33. Marketing
Activities
Plan A
Distributing Flyers

34. 34
AKSHAS
giving homes a makeover!
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kjsdbgsdjgsdbkjgsdbgks
djbgsdjkgbsdkjgndsjkbsd
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Cost: 10,000 INR for 50,000 flyers
Effectiveness: Area near the office

35. 35
Cost: 25,000 INR per Month
Effectiveness: people using apps like
Magic Bricks, Nest away, Just Dial,
99acres
PLAN B
Adds on Google App

36. www.akshas.affordableliving.com

37. PLAN C
Pop adds on Social Media
Cost: 25,000 INR per Month
Effectiveness: Facebook and
Instagram users

38. PLAN D
Newspaper Advertisements
Cost:2.5 lakhs
Effectiveness: Delhi Newspaper
Readers

39. 11.
Website
39

40. 40

41. 41
While placing the order, our website would ask certain questions like:
 Which room of your home needs a makeover?
 What is the area of the room?
 Is there any specific change they want in their room?
 What all things they expect to have in the room?

42. 12.
Future
Prospects
42

43. 43
 By capturing the market in Delhi and making our base strong,
we would plan to expand in other metro cities, where we see the
potential
 Add more customized makeover plans according to the budgets
that clients can afford

44. Thank you!
44

45. 45

46. 46

47. 47

48. 48

49. 49

50. 50

51. 51

52. “
Marketing Plan.
52

53. BIG CONCEPT
Bring the attention of your audience over a key concept using icons or illustrations
53

54. Want big impact?
Use big image.
54

55. Maps
our office
55

56. 89,526,124
Whoa! That’s a big number, aren’t you proud?
56

57. 89,526,124$
That’s a lot of money
100%
Total success!
185,244 users
And a lot of users
57

58. Our process is easy
58
second lastfirst

59. Let’s review some concepts
Yellow
Is the color of gold, butter and ripe
lemons. In the spectrum of visible
light, yellow is found between
green and orange.
Blue
Is the colour of the clear sky and
the deep sea. It is located between
violet and green on the optical
spectrum.
Red
Is the color of blood, and because
of this it has historically been
associated with sacrifice, danger
and courage.
59
Yellow
Is the color of gold, butter and ripe
lemons. In the spectrum of visible
light, yellow is found between
green and orange.
Blue
Is the colour of the clear sky and
the deep sea. It is located between
violet and green on the optical
spectrum.
Red
Is the color of blood, and because
of this it has historically been
associated with sacrifice, danger
and courage.

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project
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65. 65
Thanks!
Any questions?
You can find me at @username & user@mail.me

66. Credits
Special thanks to all the people who made and released these
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