This marketing presentation discusses retail marketing in India. It begins by defining retail marketing as promoting awareness and interest in goods and services through various sales channels like stores, malls, and kiosks to generate consumer sales. It then outlines the evolution of retail formats in India from traditional weekly markets to modern outlets like supermarkets and malls. The presentation covers retail marketing principles and strategies, the importance of retail marketing, major Indian retail players, challenges in the industry, and predicts the future of retail marketing in India will include more online shopping and use of data analytics.

1. MARKETING PRESENTATION
ON
RETAIL MARKETING
By
Nahid Mustafa
Nabeela
Shayista Baba
Asad Ullah Khan
Sarmad Khan
Mohd. Ismail

2. WHAT IS RETAIL MARKETING?
 A process by which retailers promote awareness and interest of their goods and
services in an effort to generate sales from their consumers.
 It comprises the activities related to:
 selling products to the consumers through channels such as
 stores
 malls
 kiosks
 vending machines
 or other fixed locations.

3. EVOLUTON OF RETAIL MARKETING
Weekly Markets, Village & Rural Melas
• Source of entertainment & Commercial Exchange
Convenience Stores, Mom & Pop/Kirana Shops
• Neighborhood Stores/Convenience
• Traditional & Pervasive Reach
Exclusive Brand Outlets , Hypermarkets & Supermarkets ,
Department Stores & Shopping Malls
• Shopping Experience/ Efficiency
• Modern Formats/ International
PDS Outlets, Khadi Stores, Cooperatives
• Government Supported
• Availability/ Low Cost / Distribution

4. PRINCIPLES OF RETAIL MARKETING
Planning
Positioning
Customer
Consideration

5. RETAIL MARKETING STRATEGIES
Positioning
• Novelty offered in the process to the shopper
• Novelty in the product/product assortment
offered to the shopper
Store location
• Convenience
• Coverage
• Target market
• Catchment area
Product assortment and services
• Decision about breadth and depth
Price
• High or low prices
• Promotions or EDLP
Promotion
• Advertising
• Store display
• Events
• PR
• Sales promotion
Store atmosphere
• Design
• Display
• Color
• Layout of store

6. IMPORTANCE OF RETAIL MARKETING
• Shapes the lifestyle of the product
• Contributes to the economy
• Dominates the supply chain
• It is interdisciplinary
• Acknowledged as a subject area in its own right
• Enjoys status as major employers
• Are gatekeepers within the channel of distribution
• Has scope for expanding internationally

7. MAJOR RETAIL OUTLETS
• Departmental stores
• Specialty stores
• Supermarket
• Convenience store
• Discount stores
• Factory outlets
• Shopping malls

8. 7 P’S OF RETAIL MARKETING

9. MAJOR INDIAN REATIL PLAYERS IN
MARKET

10. KEY CHALLENGES
1)LOCATION:
"Right Place, Right choice“
2) MERCHANDISE:
Acquiring particular goods and services and making them available at a place, time and
quantity
3) PRICING:
Customers are looking for good value when they buy merchandise and services.
4) TARGET AUDIENCE:
"Consumer the prime mover“
5) SCALE OF OPERATIONS:
It is one of the challenges that the Indian retailers are facing

11. CURRENT SCENARIO
• PRESENT INDIAN SCENARIO
* Unorganized market: Rs. 583,000 crores
* Organized market: Rs.5, 000 crores
* 5X growth in organized retailing between 2000-2005
* Over 4,000 new modern Outlets in the last 3 years
* Over 5,000,000 sq. ft. of mall space under development
* The top 3 modern retailers control over 750,000 sq. ft. of retail space
* Over 400,000 shoppers walk through their doors every week
* Growth in organized retailing on par with expectations and projections of the last
5 Years: on course to touch Rs. 35,000 crores (US$ 7 Billion) or more by 2005-06

12. • For store retailers, it will be online again
• True Omni channel experience will need to wait
• Store retailers will be more active on marketplaces
• Mobile and broadband will be the online retailers’ best friend
• Shopping season will be mostly all year long
• Data and analytics will not be equally leveraged
• Data Entry of foreign brands and retailers will continue
FUTURE OF RETAIL MARKETING