Sensory evaluation is the scientific analysis of food and other products using human senses. It is used to measure, analyze, and interpret reactions to characteristics like appearance, smell, taste, feel and sound. There are subjective methods that rely on human opinions and objective methods that use instruments for physical and chemical analysis. Some common subjective tests include difference tests to identify sensory differences, rating tests to quantify characteristics, and descriptive tests to characterize attributes. Objective tests use instruments to measure physical qualities like texture, color, and viscosity. Sensory evaluation is important for new product development, quality control and determining consumer acceptance.