Revolutionary Consumer Products - Consumer Products: Company presentation by Nadine Hellmann, CEO & Founder of Little Tummy, at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.

1. Europe’s Next Disruptor
in the FMCG Children’s Space
NOAH LONDON
30TH OCTOBER 2019

2.  @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL

3. Current Children Food Lets Mums Down
2
•No authentic taste due to heat-processing
•High amounts of fruit sugar leads to tooth
decay and increases risk of obesity
•Misleading product labelling and marketing
make parents insecure

4. Little Tummy Redefined Baby Food
After 1.5 years of preparation and 6 months on the market, we’ve
shipped over 16,000 meals and made over 1,300 babies healthier.
3
Maintaining fresh,
authentic tastes
Building healthy habits
from early age
Low in fruit sugar,
High in fibre
Free from preservatives
and additives

5. Strong Scalable Omni-Channel Pipelines
We’ve established a strong omni-channel strategy based on our
customers purchasing behaviour. Mums are out and about – so are we!
4
D2C (SUBSCRIPTION OR
ONE-OFF)
RETAIL
ONLINE
RETAIL
OFFLINE
ONLINE &
OFFLINE
Mum2Mum
ON DEMAND

6. Parents And Babies Love Us
5
Voted as the best baby food brand in the UK by
leading influencers and Absolutely Mama Magazine.
82% Of parents recommend our
baby meals.
4.2 / 5

7. We’ve Established An Honest FMCG Brand
Building trust and credibility is essential for the long-term success of a new FMCG
brand. We’re generated a mulit-million media reach since June.
6
SCIENCE BASED BACKED BY
MUMS
A “Deliveroo for Babies” called Little
Tummy is the nutrition solution for
working parents
SUSTAINABLE
!
GIVING BACK

8. An Optimal Launchpad For Children’s products
Little Tummy’s platform enables us to outperform incumbents by a faster response to
market trends as well direct access to families.
7
•Direct feedback
•Data insights to parents and babies
•Ability to identify trends early
PARENT CENTRIC
•No CAPEX
•Fast NPD and trial sprints
•Efficient pricing
LEAN PRODUCTION
•D2C Marketing
•CRM and social media
•Medical studies and research
LEVERAGING DATA
•Agility to react to food trends
•Leverage of honest brand and PR
•Established supply chain for fresh,
chilled foods
SPEED TO MARKET

9. Growing €62B Healthy Children Food Market
8
Preventive health: Millennials are demanding nutritious
food for long-term health benefits
Lack of time: Mums are 40% more stressed than
women without a child
Innovation: New formats and processes fuel the
development of nutrition-optimised products
Key drivers of market growth
TAM Children Snacks
and Breakfast in EU
TAM Baby Food in EU
(€1B in the UK)
€4B
TAM Toddler Snacks &
Breakfast in EU
€7B
€51B
TAM Baby, Toddler &
Children
€70B by
2025
(yearly growth of 2%)

10. Massive Opportunity Beyond Children’s Food
9
HEALTH
EDUCATION
ORGANIC BABY &
TODDLER CARE
PLANT-BASED
SUPPLEMENTS
BABY & TODDLER
TABLE WARE
AI TECHNOLOGY TO
CREATE RECIPES
In the long-term, our trusted brand and the platform allows us to expand into other verticals
beyond the children’s food space.

11. 10
The Roadmap
Nadine Hellmann
Dr. Sophie Niedermaier Patramani
Lowri Tan
Founder & CEO
Co-Founder & CPO
COO
Our Team
Dec ‘19
Jan ‘20
Feb’20
Closing £2M Pre Series A Round
Launch 10 new baby meals
Mar ’20
Launch Germany & France
Launch range of 4 toddler smoothies
100k baby meals shipped
Launch with 1st major Online Retailer
Apr’20
May’20
Jun ’20
Jul ’20
Start development children’s drinks
Hitting 5,555 subscription orders
Sep ’18
Shipped first productsApr’19
Closed £625k seed round
Next Steps
Sep’19 Hit 15,000 meals shipped

12. Join us to build the next
honest FMCG brand in
the children’s space
Nadine Hellmann - CEO & Founder
nadine.hellmann@littletummy.co
+49 160 7187495

13. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis