A brief introduction to VentureField Consulting.

1. Building
Superhero
Brands Since 2008

2. VENTUREFIELD
WE LOVE MAKING NEW VENTURES HAPPEN
WE HELP BUSINESSES SHINE
OUR CLIENTS WORK WITH US AS WE GET THINGS DONE

3. VENTUREFIELD
We are focused on Go2Market Strategy & Execution For New
& Disrupting Ventures in Consumer Goods & Services.
Our Clients are Established Businesses & Private Equity,
Founder & Angel Backed New Market Entrants, Start-Ups &
Scale-Ups
We are London Based, with a Global Client Base.
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4. Philip Banfield
➢ VentureField Founder & MD
➢ Over 35 Years Sales &
Marketing Expertise
➢ ILM Qualified Business
Coach
➢ Digital & Marketing Qualified
➢ Legal Background

5. Our Expertise
We are at the forefront of the consumer Market, specialising in
accelerating growth in ambitious & exciting consumer goods & services
companies.
Our expertise is in driving the commercial performance of businesses
with an existing footprint, founding new start ups & launching new
brands into new markets & channels.
Our success is driven by the development & execution of pragmatic
commercial strategies that gain investment, build customer relationships
& develop teams to achieve commercial results.

6. The VentureField Rule Of Commercial Law
“Someone is only going to be convinced to buy your
product or service, or invest in your plans if you can
demonstrate the potential commercial benefit to them
through evidence of past or future commercial
performance of your plans, products or services”.

7. 12

8. Established 2008 - 12 Years of Success

9. We Love To Work With
Challengers
Disrupters
Purpose Driven Brands
Innovators
Sustainable

10. Our Focus & Approach
Consumer Goods – we specialise in taking disruptive consumer
products & services to market; if a consumer is going to see it,
touch it, eat it, drink it, use it, buy it, feel it, wear it or experience it
then we can take it to market.
Scalable Business Approach & Strategies – we are able to
effectively get products to market through our expertise in product
& commercial proposition development , marketing strategy,
category management, sales & account leadership with the UK’s
retailers & distributors
Relationships – we build legacies through strong sustainable
relationships & processes.

11. Product & Brand
Proposition
Go2Market
Build Sales
Scale Up
Our Expertise

12. We Offer A Turnkey Service for Your FMCG Business
Marketing
& PR
& KAM
Design
Services
Finance &
Legal & IP
Mgmt
Order
Process &
Distribution
Production
& Supply
Chain
Coaching &
Training

13. Our Focus & Expertise
We have an enviable record of launching products & businesses in the food, drink, health,
wellness & beauty categories.
Food
HealthDrink

14. Success Case Study #1
CaféPod
Led the Commercial Functions & Sales Strategy & Execution from day 1 as a start
up & achieved initial listings in over 1000 UK stores & built business with
distributors & Hotel – Foodservice channels.
Achieved UK Grocery market share leadership.
Launched 2012. Now in over 3000 stores & £10m+ Turnover

15. Success Case Study #2
MadeGood
An innovative Allergy Free Granola Based Products based in Toronto.
We devised & delivered the Go2Market Assessment for the UK, conducted Consumer
Research, managed technical & legal input, implemented the optimum packaging
design & developed the grocery strategy and the compelling retailer presentations.
Launched in 2019 in UK multiple trade.

16. Success Case Study #3
Rebel Kitchen
Developed & executed the commercial planning & COGS Mapping, the Go2market
Strategy for this Start Up in Dairy Free Drinks, led the sales strategy and team & gained
the initial listings in Waitrose & Tesco & developed the roll out strategy for other
customers.
Launched 2013 in several UK Retailers, now launched in the USA too.

17. Success Case Study
#4 Miiro
An innovative Free From Plant Based Chocolate Ice Cream Lolly.
Developed the COGS management & then devised & delivered the Go2Market
Strategy & compelling retailer presentations & achieved UK retailer listings.

18. Success Case Study #5
Plenish
Plenish is a client that we have been involved in on several projects over the past decade.
Devised & delivered the Go2Market Strategy & presentation for plant-based Milks that achieved
a listings in 2016 & 2018.
Upskilled the business team through commercial training & coaching & led the sales team as an
interim Sales Director, managing UK retailers, opening new international distributors & managing
the Amazon business.

19. Success Case Study #6
Image Skincare
2016 – 2017: We delivered a Turnkey Business Build & Launch
Using our Turnkey Fast Start Service, we incorporated this PE backed Florida based Skincare
Brand’s UK business.
We successfully recruited and led the UK team of 10, set up financial, IT & warehousing
infrastructure, devised & activated the sales strategy, developed the marketing strategy for
customers & implemented through a PR agency, set up the 3PL, sourced offices & set up
infrastructure & achieved 3x sales within 18 months.

20. Success Case Study #7
Bio-tiful
We devised & delivered the commercial proposition & Go2Market Strategy for
Pro-biotic Dairy Drinks that achieved a significant listings in the UK Grocery
trade in 2016.
Now Biotiful have a broad range of products in all UK major retailers.

21. Success Case Study #8 Up&Go
Devised & lead the market scoping & set up Life Health Foods the UK division of Australian
Food Company - Sanitarium. Led & executed the UK market entry through Go2Market Strategy
& achieved listings in the UK supermarkets.
Worked again with the business when they launched a range of healthy breakfast cereals,
working with Uk retailers & distributors in the UK & Europe.
Launched 2015 – 2017 Sales

22. Success Case Study #9
Medora Snacks
Carried out the initial market scoping, market opportunity assessment &
advised on product & sales strategy to ensure that this innovative New
York based (backed by Permira PE) brand was fit and ready to enter the
UK market.
Worked with UK Grocery Trade & distributors to achieve listings.

23. Success Case Study #10
Cadburys Licence – Burtons Foods
Burton’s Foods had the Cadburys licence for us on biscuits & need to maximise it’s usage.
Worked very closely with ASDA to develop a £25M Business Plan that drove Cadburys sales to help
achieve a £25M business plan through dedicated space, preferential NPD launch focus & range
listings.
This became fundamental to the commercial performance of Burtons Foods performance before its
Private Equity Sale.

24. OUR CLIENTS WORK WITH US AS WE GET THINGS DONE

25. We’d love to hear from you:
Please contact:
07768 024467
E: Philip@venturefield.com
W: www.venturefield.com