Digital Health: Company presentation by Tania Boler, CEO of Elvie at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.

1. Company Overview
PRIVILEGED & CONFIDENTIAL
Bringing women’s technology
out of
the dark ages

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3. $50B
Femtech Opportunity
5x Net Revenue YoY
Growth
(2019 vs 2018)
2
Game Changing Products
Building the world’s first women’s health technology brand

4. Dr. Tania Boler
CEO, Founder
Marie Stopes, Oxford, Stanford
Alex Asseily
Chair, Co-founder
Jawbone
Darren Goode
Corporate & Commercial
Apple, L’Òreal, P&G
Andrea Zitna
Revenue
McKinsey, Nectar, HBS
Jon O’Toole
Product & Operations
Dyson
Ben Levy
Technology
Byte 9, Oxford
Aoife Nally
Marketing
Dyson, L’Oreal
Emma Whibley
Finance
Deliveroo, Hailo
World Class Team
3
Confidential
Alex Gagliardi
People
Google, GE

5. Our Vision:
Build the world’s first women’s health technology brand
4
Solve real problems with disruptive
connected devices
Support women through key
life stages, starting with
Motherhood
Build an engaged community with
expert-led content and personalised
advice
Develop the largest data platform
for women’s health
LaterFertility / Pregnancy MenopauseAdolescence Early Motherhood
Confidential

6. Two game-changing products
5
Confidential

7. Elvie Pump – The world’s first silent wearable breast pump
Market
•£24 billion Feeding Market
•8% CAGR – good growth despite frustration
•135 million births annually worldwide
•Medela and Philips control 50% of market
•Little innovation in 100 years
Solution
•New technology that allows women to have a
silent, wearable breast pump that’s discreet
•Provides freedom for the first time to pump
anywhere, anytime
•US FDA clearance
•Strong IP protection
Problem
•Massive frustration with existing options
• Noisy
• Bulky & Complicated
• Feeling like a cow
• Unable to pump in public
• Pumping at work a nightmare
•80% of women (U.S.) stop pumping after
returning to work
•80% wish they could breastfeed longer 6
Confidential

8. 7
Confidential

9. #FreeTheFeed campaign
#FreeTheFeed is an invitation to stand with all those women that have felt
shamed or confined when breastfeeding or pumping.
Confidential

10. With Elvie, I can now pump...
In the car
At the
pool
At the
supermarket
On a
plane
In a
restaurant
At my
wedding
At work During a
marathon
Elvie pump – life changing experiences
Joanne, 31 Stacey, 29 Diane, 34 Jessica, 33
Rose,
35
Chloe, 31Amy, 28 Cynthia, 30

11. Elvie – Global Traction
10
#1
5k
press articles
47k
consumer waitlist
in each of our two categories
$42Mlargest ever
Femtech fundraise
$100M+
target revenue
2020

12. Thank you
elvie.com

13. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis