Introduction, SWOT & PEST Analysis , Financial Performance , Culture etc

1. Group Member
1. Muhammad Bilal
2. Shariq Khan
3. Shahzad Ghafoor
4. Derick Thomas

3. About Unilever
 Unilever is a British-Dutch transnational consumer goods
company co-headquartered in London, United Kingdom and
Rotterdam, Netherlands.
 Its products include food and beverages (about 40 percent of its
revenue), cleaning agents and personal care products.
 Start in 1870

4. Vision
Unilever has a simple but clear purpose – to make sustainable living
commonplace. We believe this is the best long-term way for our
business to grow.

10. Our priorities and principles
Five key priorities provide the foundation for our brand’s campaigns
1. A better future for children
2. A healthier future
3. A more confident future
4. A better future for the planet
5. A better future for farming and farmers

12. Values & principles
Our Corporate Purpose states that to succeed requires "the highest
standards of corporate behaviour towards everyone we work with, the
communities we touch, and the environment on which we have an
impact."

13. Always working with integrity
Doing business with integrity has always been at the heart of our
corporate responsibility commitments. Integrity defines how we
behave, wherever we are. It guides us to do the right thing for the
long-term success of Unilever.

14. Positive impact and continuous
improvement
We aim to make a positive impact through our brands, our
commercial operations and relationships, voluntary contributions and
various other ways in which we engage with business partners and
society at large. We're also committed to continuously improving the
way we manage our impacts and our longer-term goal of developing
a sustainable business.

15. Working with others
We want to work with suppliers, agents, distributors and other
business partners who have values similar to ours and uphold the
same standards as we do. Our Responsible Sourcing Policy and
Responsible Business Partner Policy, aligned to Unilever’s Code of
Business Principles, seek to uphold twelve fundamental principles
covering business integrity including specific responsibilities relating
to employees, consumers and the environment.

16. PEST Analysis
Political Factors
1. Political Stability
2. Tax Regulation
3. Employment Law
4. Environment Law
5. Health and Safety Law
6. Excise Duty

17. Economic Factors
1. Interest Rate
2. Exchange Rate
3. Inflation Rate
Social Factors
1. Life Style
2. Age
3. Religion
4. Education

18. Technological Factor
1. R&D Activity
2. New Machines
3. Informational Technology

19. SWOT Analysis
Strengths
1. Strong Financial Performance and Strategy
2. Strong Popular Brands
3. Evolving Portfolio and Developing Channels
4. Substantial Strategic Investments to Drive Growth
5. R&D Focus and Integrated Supply Chain

20. Weaknesses
1. Decline in Grocery Segment
2. Dependence on Distributors and Retailers
Opportunities
1. Potential in Emerging Markets
2. Growing Demand for Premium and Specialized High-End Products in Skin Care
Segment
Threats
1. Global and Regional Competitors
2. Private Label Brands from Retailers
3. Divergent Global Market Environment

21. Price
1. The price should be set according to the public demand for
product.
2. Price should be that which gives maximum revenue to the
company.
3. Price should not be too high or too low than the price competitor is
charging from their customers, otherwise no one will buy
the product.
4. Price must be keeping in view the company’s target market.

22. Different Pricing Strategies
1. Competition based pricing approach
2. Promotional Pricing Policy
3. Marketing Penetration Pricing Policy

23. DISTRIBUTION CHANNELS
1. Wholesalers/ distributers
2. Retail/ corner stores/ super markets
3. Restaurants/ cafes/ night clubs
4. Petrol stations

24. PROFIT AND SHARE PRICE