Start-up Stage - Marketplaces - Presentation by Nikita Fahrenholz, CEO and Co-Founder of BOOK A TIGER at the NOAH 2015 Conference in London, Old Billingsgate on the 13th of November 2015.

1. 1
DISRUPTING THE GLOBAL
CLEANING MARKET
BOOK A TIGER

3. Is the most convenient way to book a trusted
cleaner online
We simplify house and business cleaning by
operating a fully automated market place platform
that matches cleaners with customers.

4. A 300BN+ MARKET READY FOR DISRUPTION
3BAT Household Services GmbH -This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without prior written permission.
Booking/Finding a cleaner is painful/offline
(for Business & Private Customers)
Cleaning companies operate on low margins
due to process ineffciency
Majority (90%+) of private households are
bypassing tax when having a cleaner
The 3 core problems in the cleaning industry The Solution:
BOOK A TIGER

5. LIKE HOTEL BOOKINGS – A WHOLE INDUSTRY
IS SWITCHING TO ONLINE
4BAT Household Services GmbH -This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without prior written permission.
Booking/Finding a cleaner is painful/offline
(for Business & Private Customers)
Online/offline classifieds; Asking a friend
Multiple Market Entry
Points
WEB App

6. 100% - AUTOMATED BOOKING PLATFORM
5BAT Household Services GmbH -This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without prior written permission.
Focus on automating the whole process and experience delivers strong unit economics
Automated cleaner
recruitment funnel Automated 3rd party ID Check
Easy to use booking process for
both customers and cleaners

7. COMPANY PERFORMANCE SINCE14 MONTHS
6BAT Household Services GmbH -This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without prior written permission.
Daily booking volume, EUR
+12,232%
100%
automatic
matching
Milestones reached:
1. Fully automated multi-country matching
platform with mobile apps for consumers and
cleaners
2. Live in 4 countries (DE, AT, CH, NL) and
counting (setup ready to roll-out quickly)
3. A couple thousand Tigers live and operating
4. Very profitable payback rates
5. Well funded by top backers
6. Hand picked, very strong team of 85 employees
in Berlin

8. FOUNDERS, ANGELS AND INVESTORS
7BAT Household Services GmbH -This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without prior written permission.
Angels
Founders
• Niklas Östberg
 Co-founder & CEO Delivery Hero
• Markus Fuhrmann
 Observer Seat
 Co-founder Delivery Hero
• Fabrice Grinda
 CEO Aucland, Zingy, OLX
Investors
DN Capital (Lead Investor)
• Track record as Early Stage / Growth capital
investors in Europe
(recent fund size 150mn EUR)
• Lead investor for current round
Target Ventues
• Later stage fund based in UK and Russia
• Portfolio: Delivery Hero - Series E e.g.
Tamedia
• Leading swiss media corporation
• 1bn+ CHF Sales, 130mn net income yearly
Avala Capital
• Later stage fund based in Berlin, Germany
• Portfolio incl. Delivery Hero, SavingGlobal,
Urbanara and others
Nikita Fahrenholz
• Co-Founder & CEO Book A Tiger
• Co-Founder & CDO Delivery Hero
• Associate McKinsey
Claude Ritter
• Co-founder & CPO Book A Tiger
• Co-Founder & CPO Delivery Hero
• Co-Founder & CEO The NetCircle
• UBS Analyst

9. WE ARE RAISING A SERIES B
CONTACT:
NIKITA@BOOKATIGER.COM

10. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®