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Homeday - NOAH18 Berlin

Company Pitch by Steffen Wicker, Homeday at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.

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Homeday - NOAH18 Berlin

  1. 1. NOAH Berlin 2018
  2. 2. Three Conferences, One Mission: Empower the European Digital Ecosystem To provide a physical marketplace that facilitates funding of digital European companies at all stages Mission MissionMission To promote Israel - European relationships and enable funding To bring together future-shaping executives and investors active across segments driven by digital revolution Connecting Capital with Entrepreneurs Connecting European Champions and Challengers Connecting Israel’s Startups with Large Corporates and Investors 30-31 October 2018 Old Billingsgate, London 13-14 June 2019 STATION Berlin 9-10 April 2019 Haoman 17, Tel Aviv
  3. 3. 2 ● Experienced entrepreneur and prior to Homeday, founder of music streaming service simfy (at age of 23) ○ Raised +€35mn in Venture Capital ○ First to close licensing deals w/ GEMA + all major labels ○ Scaled simfy to +1m users ● Studied Business Administration at Universities of Mannheim & Toronto Steffen Wicker Co-founder & CEO of Homeday
  4. 4. Confidential.©Homeday(2018) Our vision Become the first destination to sell a property
  5. 5. A new breed of real estate agents is on the rise... UK Germany Hybrid agents are redefining the real estate market with ● a disruptive pricing model ● an operating model focused on efficiency ● a disruptive partnering model … driving the industrializing of real estate transactions
  6. 6. Confidential.©Homeday(2018) Homeday** McMakler Realbest 450 Homeday with 50%-market share among the top-4 online real estate agencies Homeday is building on a strong position in the German market * Comparison: Listings on Immobilienscout24 ** Homeday + Homeday Partner agents 1,050 1,640 2,390 4,800 Sparkasse E&V 2,270 von PollMaklaro 102 1,569 Planethome Number of listings on the market (May 18)* – Online  agents –  Number of listings on the market (May 18)* – Traditional agents –  Homeday already has 50% market share among top-4 online agents … … catching up quickly with leading traditional agents
  7. 7. Confidential.©Homeday(2018) Homeday agents are backed by technology... Document management Digital signatures Online appointment booking Communication Center Task Management Homeday Connect Platform Sales collaterals at push of a button Automated follow-up mails and calls Physical touchpoints Qualifi- cation Follow- up Instruction Viewings/ Negotiation Sale 1st & 2nd appointment (onsite) Listing creation Less physical touchpoints along the transaction massively increase our agents’ efficiency
  8. 8. Confidential.©Homeday(2018) … and they earn more - despite significantly lower commissions Avg. deal size in € Sales per agent Agent share per sale Total income p.a. 4.5% 36 n.a. €63k €48k Homeday agent Traditional agent … Homeday agents earn more than traditional agents Despite lower commissions and deal sizes … Traditional agent Homeday 7.14% 4.5% 7.14% 8 n.a. Homeday agents are 4x more productive than traditional agents
  9. 9. Confidential.©Homeday(2018) Homeday Preisatlas Innovative products and partnerships allow us to build reach 8 And reduce our marketing cost at the same time * 45% from press-coverage / 15% from partner integrations / 20% direct & organic / 20% own users & marketing Exclusive Partnerships with: Initial traction since Jan 18: ● 2,500,000 Pageviews* ● 370,000 Visitors* +
  10. 10. Revenuesin€000’ We’re on the right track: Our revenues are growing quickly ... 9 2.9x YOY revenue growth from 2016 to 2017
  11. 11. Confidential.©Homeday(2018) … and we are receiving outstanding customer feedback +650 trustpilot reviews speak for themselves: Score of 9.2 rated ‘Excellent’ 10
  12. 12. Confidential.©Homeday(2018) Thank you for your attention!
  13. 13. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 September 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 December 2016 Financial Advisor to Oakley Capital ® Marco Rodzynek Managing Director & Founder marco.rodzynek@noah-advisors.com Jan Brandes Managing Director jan.brandes@noah-advisors.com The NOAH Advisors Core Banking Team Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Financial Advisor to Silver Lake Investment in by August 2017 Financial Advisor to EMK Capital Acquisition of a Majority Stake in by at a valuation of $200m Aleksander Skwarczek Analyst aleksander.skwarczek@noah-advisors.com Nikhil Parmar Director nikhil.parmar@noah-advisors.com

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