Pitch to the media like a boss.

1. Media Pitching
Like a Boss

2. Craft a Strong Message
• What’s your product? (elevator pitch)
• What are your key features?
• What are your key differentiators?
Iterate until you get it right

3. Create Great Content
• Hire a photographer and videographer
• Take beautiful photos of your product
• Shoot a quality video (2 min)
• Edit a few 5-10 second teaser clips
Use this content for everything

4. Understand the Media
• Overworked, underpaid
• Receive several dozen pitches a day
• Looking for new, cool, and unique products
• Prefer products that will be shipping soon
• Juggling many other more important things
• Reviews, events, breaking news

5. Timing is Everything
• Be mindful of conflicts with other news
• Be aware of conferences
• Pitch around 2AM PT Mon-Wed
• Setup an embargo
• Don’t pitch between Black Friday and CES
• July can be challenging too

6. Pitching dos
• Keep your pitch short, sweet, and to the point
• Email the media
• Personalize your pitch
• Include images and (short) videos
• Setup an embargo

7. Pitching don’ts
• Use long and formal pitches
• Call the media (*)
• Waste the media’s time
• Pitch stale / irrelevant news
• Pitch too often / harass

8. Pitch types
• Announcements / news
• Launches
• Briefings (in person, remotely)
• Demos / hands-on
• Reviews
• Events / press conferences

9. Speaking with the Media
• Be prepared, know your message
• Practice your briefing / demo
• Relax and take your time (*)
• Be conversational and inclusive
• Ask to speak off the record if necessary
• The media don’t want to trick you

10. Example 1

11. Example 1

12. Example 1

13. Example 2

14. Example 2

15. Example 2

16. Example 2

17. Questions?
Myriam Joire
tnkgrl@gmail.com