Pitch Letter PR Writing Class 2010

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The pitch letter introduces the Excelsior 007 computer created by MicroChip Computers, Inc. It claims the computer easily accesses the internet from any location and seamlessly tracks users' favorite websites. Key features highlighted are that Computer World Magazine rated it highly, its unique oval shape makes it lightweight and portable, it has the fastest operating chip allowing for multitasking, and it can run two types of software/operating systems unlike other computers. The letter offers an exclusive trial of the new computer and conversation with the CEO to the recipient.

Business Education

SAMPLE PITCH LETTER from PR Writing Class, Fall 2010<br />December 9, 2010<br />Mr. Chester Abriau<br />The New York Times<br />620 Eighth Avenue<br />New York, NY 10018<br />Dear Mr. Abriau:<br />People rely on the Internet. Shouldn’t their computers make accessing and using the Internet simple, whether they are at home or on the go? MicroChip Computers, Inc. announces the Excelsior 007, the computer that is Internet friendly.<br />The Excelsior 007 accesses the Internet with ease from any location; it also works seamlessly with NetLog Information Warehouse to keep track of the user’s favorite and most-visited websites.<br />Enclosed are supplemental materials about the Excelsior 007. A few of its defining features are:<br />,[object Object]

Designed with the busy consumer in mind, the Excelsior 007 has a unique oval shape that is light weight in order to make transport more efficient

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