PR is important for crowdfunding campaigns as it can help generate publicity and momentum. The document provides tips for incorporating PR at different stages of a crowdfunding campaign, including planning PR early, creating high-quality content like photos and videos, strategically launching at optimal times, targeting relevant media contacts, and following up before and after launch to maximize coverage. The key is to integrate PR throughout the entire campaign process.
Webinar Wednesday: Launching & Managing A Successful Kickstarter/Indiegogo Pr...Vegan Mainstream
Over the last year over 38 vegan individuals and business have flocked to sites like Kickstarter and Indiegogo as a way to get their fans, followers and passionate donors to show their support their professional aspirations with a financial donation. These funds have launched successful movies, TV series, product lines and food trucks. So, what’s the secret? Well you have to join the webinar to find out! We are interviewing the people behind some of the most successful business funding raising projects and sharing their secrets with you.
Slide presentation for class I presented on May 7, 2015 for the Nonprofit Center at La Salle University. It was aimed at nonprofit professionals and part of their social media certificate program.
Class was called, "Social Media Suite – YouTube"
Class description:
Every day, one out of five people visits YouTube and you need to be reaching this vast audience with visually compelling messages. Don’t be intimidated by the idea of video production because we can show you how anyone can create engaging videos that actively tell your nonprofit’s story, while recognizing the limits of the nonprofit budget. Find out how you, in 90 seconds or less, you can increase your fundraising, awareness levels, event attendance and more. An in-person 2-hour workshop, including lots of video viewing, will culminate the Social Media Series
How to Design Original, Impactful D&I ProgrammingLever Inc.
Everyone's talking about D&I initiatives these days, but the programs that start and stop with employee resource groups tend to fall short of their true goals. One of Lever's earliest employees shares how Lever built a D&I-centered culture, resulting in creative programs and philosophies that continue to anchor Lever to this day.
In these slides you'll learn:
- why podcasts are the new frontier of content
- why blogging no longer suffices to establish thought leadership
- how to launch a podcast, step-by-step
- product / marketing expertise applied to podcasting
- opportunities for you to develop thought leadership in your domain
~ Andre Piazza
@apiazza
MoSCoW is a prioritization framework that can be used to get team alignment efficiently for products or projects already shaped up.
- Key principle of the MoSCoW method (Must Have, Should Have, Could Have, Won’t have)
- How to run a MoSCoW prioritization session
- Why MoSCoW is a great tool to get alignment within the team
- Example of using MoSCoW
Resources:
1) Blog: https://medium.com/swlh/how-to-run-a-prioritization-session-using-the-moscow-framework-c73a7e517db5
2) Video: https://www.youtube.com/watch?v=NPt3nvXBpsM
If you are inspired during practical and hands-on sessions during the three days at Devoxx UK 2015, have you thought about how you might pass on this knowledge and experience to others? If so, then we have just the right solution for you! Running a Hackday, either at your workplace or within your local community, can be very rewarding. Come along to this session and learn all about the art of running hack session from Richard Warburton, author of Java 8 Lambda and regular organiser of hackdays in the London Java Community.
You will be able to answer your own questions like: Why you should run a hackday ? What’s involved in running one ? Examples of successful hackdays Tips for being successful
Webinar Wednesday: Launching & Managing A Successful Kickstarter/Indiegogo Pr...Vegan Mainstream
Over the last year over 38 vegan individuals and business have flocked to sites like Kickstarter and Indiegogo as a way to get their fans, followers and passionate donors to show their support their professional aspirations with a financial donation. These funds have launched successful movies, TV series, product lines and food trucks. So, what’s the secret? Well you have to join the webinar to find out! We are interviewing the people behind some of the most successful business funding raising projects and sharing their secrets with you.
Slide presentation for class I presented on May 7, 2015 for the Nonprofit Center at La Salle University. It was aimed at nonprofit professionals and part of their social media certificate program.
Class was called, "Social Media Suite – YouTube"
Class description:
Every day, one out of five people visits YouTube and you need to be reaching this vast audience with visually compelling messages. Don’t be intimidated by the idea of video production because we can show you how anyone can create engaging videos that actively tell your nonprofit’s story, while recognizing the limits of the nonprofit budget. Find out how you, in 90 seconds or less, you can increase your fundraising, awareness levels, event attendance and more. An in-person 2-hour workshop, including lots of video viewing, will culminate the Social Media Series
How to Design Original, Impactful D&I ProgrammingLever Inc.
Everyone's talking about D&I initiatives these days, but the programs that start and stop with employee resource groups tend to fall short of their true goals. One of Lever's earliest employees shares how Lever built a D&I-centered culture, resulting in creative programs and philosophies that continue to anchor Lever to this day.
In these slides you'll learn:
- why podcasts are the new frontier of content
- why blogging no longer suffices to establish thought leadership
- how to launch a podcast, step-by-step
- product / marketing expertise applied to podcasting
- opportunities for you to develop thought leadership in your domain
~ Andre Piazza
@apiazza
MoSCoW is a prioritization framework that can be used to get team alignment efficiently for products or projects already shaped up.
- Key principle of the MoSCoW method (Must Have, Should Have, Could Have, Won’t have)
- How to run a MoSCoW prioritization session
- Why MoSCoW is a great tool to get alignment within the team
- Example of using MoSCoW
Resources:
1) Blog: https://medium.com/swlh/how-to-run-a-prioritization-session-using-the-moscow-framework-c73a7e517db5
2) Video: https://www.youtube.com/watch?v=NPt3nvXBpsM
If you are inspired during practical and hands-on sessions during the three days at Devoxx UK 2015, have you thought about how you might pass on this knowledge and experience to others? If so, then we have just the right solution for you! Running a Hackday, either at your workplace or within your local community, can be very rewarding. Come along to this session and learn all about the art of running hack session from Richard Warburton, author of Java 8 Lambda and regular organiser of hackdays in the London Java Community.
You will be able to answer your own questions like: Why you should run a hackday ? What’s involved in running one ? Examples of successful hackdays Tips for being successful
Discover how to leverage Facebook Live for your business, covering the importance of this new Facebook feature, suggested themes, live event logistics, successful examples and live question and answer session.
Event logistics: Tips to keep your speakers happy webinarHubb
Watch the webinar here: https://blog.hubb.me/event-logistics-tips-to-keep-your-speakers-happy-webinar
In our May webinar Allie Magyar, CEO of Hubb, and Andrea Buck, Content Manager at Dynamic Events, break down the most important event logistics considerations to keep your speakers happy.
Topics will include:
What to include in your speaker agreement to set proper expectations
How to create an awesome speaker management work-back schedule (plus attendees will get a free template!)
Important details to include in your “know before you go” speaker email
Which communications will keep your speakers engaged from the start to the end of the event
In an age where newsrooms are watching every penny, how do you make video work? Is it really possible to have a video strategy that doesn't break the bank? We'll run through some money-guzzling project examples and how we learned from those experiences to make video work better for us. We'll also share best video practices from our newsroom, and explain our workflow, from idea to shooting to editing and publishing/promoting.
Here you will find my presentation about Startup Communication. The purpose of the presentation is to show opportunities companies with a low budget have to communicate efficiently.
Ever Thought about a Webinar as a Way to Fill Your Sales Funnel?DOYO Live
Webinars are a way of generating high quality cost effective leads that can fill your sales funnel for not only a quarter but an entire year. In this presentation we will provide an overview on how to: Find a compelling topic, presentation tips and tricks and most important coordinating follow up. We will have a webinar coming soon on this topic that you can participate live!
Video Marketing 101: Tactics to go from vendor to marketing partnerIan Servin
Tactics for building better creative relationships with your clients and providing value beyond the deliverable. Video marketing is about so much more than just making videos, it's about making an impact to your client's business.
Presented at WistiaFest 2017.
“Using Video to enhance the Project Communication Processes”Steve Fowler
Video is an extremely effective communication media and when properly crafted, projects to the intended audience a clear and concise message much more efficiently than via words or descriptions. Creating an effective video is a project requiring detailed planning, requirements collection, scheduling, team communications, storyboards, quality controls and much more familiar to the PM. Learn how you as a PM can use video to better communicate with your stakeholders and increase the project’s acceptance by end users.
*Note this SlideShare contains links to sample video clips hosted on a private video hosting site.
Are You ‘LPC’ on Twitter? How to Make Your Brand Live, Public and ConversationalKatie Safrey
Using Twitter to achieve #greatness for your business and brand. This deck was presented at PR News Social Media Summit in July 2014 and covers top tips and tools for creating an engaging Twitter presence.
Discover how to leverage Facebook Live for your business, covering the importance of this new Facebook feature, suggested themes, live event logistics, successful examples and live question and answer session.
Event logistics: Tips to keep your speakers happy webinarHubb
Watch the webinar here: https://blog.hubb.me/event-logistics-tips-to-keep-your-speakers-happy-webinar
In our May webinar Allie Magyar, CEO of Hubb, and Andrea Buck, Content Manager at Dynamic Events, break down the most important event logistics considerations to keep your speakers happy.
Topics will include:
What to include in your speaker agreement to set proper expectations
How to create an awesome speaker management work-back schedule (plus attendees will get a free template!)
Important details to include in your “know before you go” speaker email
Which communications will keep your speakers engaged from the start to the end of the event
In an age where newsrooms are watching every penny, how do you make video work? Is it really possible to have a video strategy that doesn't break the bank? We'll run through some money-guzzling project examples and how we learned from those experiences to make video work better for us. We'll also share best video practices from our newsroom, and explain our workflow, from idea to shooting to editing and publishing/promoting.
Here you will find my presentation about Startup Communication. The purpose of the presentation is to show opportunities companies with a low budget have to communicate efficiently.
Ever Thought about a Webinar as a Way to Fill Your Sales Funnel?DOYO Live
Webinars are a way of generating high quality cost effective leads that can fill your sales funnel for not only a quarter but an entire year. In this presentation we will provide an overview on how to: Find a compelling topic, presentation tips and tricks and most important coordinating follow up. We will have a webinar coming soon on this topic that you can participate live!
Video Marketing 101: Tactics to go from vendor to marketing partnerIan Servin
Tactics for building better creative relationships with your clients and providing value beyond the deliverable. Video marketing is about so much more than just making videos, it's about making an impact to your client's business.
Presented at WistiaFest 2017.
“Using Video to enhance the Project Communication Processes”Steve Fowler
Video is an extremely effective communication media and when properly crafted, projects to the intended audience a clear and concise message much more efficiently than via words or descriptions. Creating an effective video is a project requiring detailed planning, requirements collection, scheduling, team communications, storyboards, quality controls and much more familiar to the PM. Learn how you as a PM can use video to better communicate with your stakeholders and increase the project’s acceptance by end users.
*Note this SlideShare contains links to sample video clips hosted on a private video hosting site.
Are You ‘LPC’ on Twitter? How to Make Your Brand Live, Public and ConversationalKatie Safrey
Using Twitter to achieve #greatness for your business and brand. This deck was presented at PR News Social Media Summit in July 2014 and covers top tips and tools for creating an engaging Twitter presence.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. Why Does PR Matter?
PR is a flash in the pan
But it can ignite a fire
And while it won’t guarantee success
It can give you 15 minutes of fame
And push your campaign forward
3. When and How?
• PR and marketing go hand-in-hand
• Start planning for PR early
• Incorporate PR at every stage
• Allocate time, money, and people to PR
4. Craft a Strong Message
• What’s your product? (elevator pitch)
• What are your key features?
• What are your key differentiators?
Iterate until you get it right
5. Create Great Content
• Hire a photographer and videographer
• Take beautiful photos of your product
• Shoot a quality crowdfunding video (2 min)
• Edit a few 5-10 second teaser clips
Use this content for everything
6. Launch Strategies
• Don’t reveal too much ahead of time
• Have a teaser page (website)
• Reviews are always best (pre-production)
• Demos / briefings (prototype)
• Announcements / news are terrible
This is where planning for PR early pays off
7. Launch Date
• Be mindful of conflicts with other launches
• Be aware of conferences
• Tuesdays at 10AM PT are best
• Setup an embargo
• Don’t launch between Black Friday and CES
8. Launch Targets
Acquire or build a media list:
• Research coverage for similar products
• Identify publications and reporters
• Find contact info (*)
9. 2 Weeks Before Launch
• Message and content must be ready
• HW and SW must be ready
• Campaign and teaser page must be ready
• Reviewer guides and blog must be ready
• Start pitching the media under embargo
• Send review units or setup demos / briefings
10. 1 Week Before Launch
• Continue pitching the media under embargo
• Follow up on review units
• Do briefings / demos
• Make sure the media have all the content
11. 1 Day Before Launch
• Follow up with the media
• Make sure the media have final content
• Answer final questions
12. Launch Day
• Pitch any remaining media
• Start keeping track of media coverage
13. Days After Launch
• Media interest decreases as time passes
• Delayed coverage can be helpful
• Continue keeping track of media coverage
