marketing management

1. K.Muthu Kumar
BBA-B
Ayya Nadar Janaki Ammal
College

2. New Product Development
New product development(NPD) process is
essential for the creation of production that satisfy needs of
industrial customers and differentiate among competition.
The NPD process that has specified character in case of
industrial sector taking into accounts

3. Key stages
● Consumer requirements
● Developing product concept
● Generating a detailed design
● Testing
● Product commercialization

4. NPD process in companies
● New product process in the studied company is analyzed for electric motors.
● Distinguish its objectives implemented procedures functions and responsibilities
divisions.
● Realization of new product starts with creation of business case study documents.
● Documents should be filled in by regional sales manager it is responsible for
identification of needs existing clients and searching a potential customer.

5. Reject project New project
Assign resources and
project Lider
Feasibility study
Project plan Project risk analysis Investigation customer
needs
Draft of possible solutions and
price

6.  Approving prepared ROAD MAP created by responsible engineer at the beginning of
project.
 Defining goals and time to achieve them.
 Keeping a project road map.
 Tracking and managing the project according to the project plan and description.
 Distributing task for the GTS members.

7.  Coordinating communications of the team with other department.
 Supervise the project expenses and the working time of all project team members.
 Coordinating goals and schedules with other projects as necessary .
 Managing the project communication between the team members .
 Tracking and managing the project according to the members.

8. Conclusion
 Today electric motors producers must in addition to creating new technologically
advanced and innovative solutions in the short time and at attractive price.