Product design must meet customer expectations identified during analysis. It considers functionality, aesthetics, available technology, quality, economy, safety, and saleability. A good design is customer-driven, addressing performance gaps customers identify in existing products. To enhance creativity, designers create initial sketches based on interviews with stakeholders, customers, developers, and manufacturers.

1. MODULE 2
CREATING PRODUCT/
PROJECT DESIGN
Daniel Sta.Maria MTE

2. What is
product/project
design?
In its simplest definition,
design is the pattern of
something that is to be
produced.

3. What is
product/project
design?
This design or pattern
must be anchored on the
customers’ expectations
identified during SWOT
analysis.

4. • Some of the major
considerations or criteria in
product designing include the
following factors:

5. FUNCTIONALITY
•Usefulness of the design
in terms of utilitarian
significance.

6. AESTHETICS
•Color, form, structure
and style of the design
with regards to visual
appeal.

7. TECHNOLOGY
•Technological knowledge
and skills and available
of tools, equipment and
machines.

8. QUALITY
•Standards of
performance that fulfill
the customers’
expectations.

9. ECONOMY
•Minimal cost in
fabrication, packaging
and assembly.

10. SAFETY
•Absence of toxic
elements, sharp edges
or harmful compounds
and hazardous
components.

11. SALEABILITY
•Based on the market
preference and taste,
trendy concept, general
choice of target
customers.

12. •A good number of
surveys claim that most
successful products are
customer-driven.

13. •It is because the
customers are very good
at identifying
performance gaps of the
products or machines
that they are currently
using.

14. • In order to enhance the
creativity of the product
designer, it is therefore
necessary to make initial
sketches out of the results of
interviews conducted from
different stakeholders,
customers, developers and
manufacturers.

15. PowerPoint chart object