2. A
AGENCY EST. 1986
BRANDING
PACKAGING DESIGN
PRINT DESIGN
DIGITAL DESIGN
VIDEO & ANIMATION
ABOVE & BELOW THE LINE
ADVERTISING & COMMS
TRADE SUPPORT
EMPLOYEE
ENGAGEMENT COMMS
We are a design agency specialising
in branding and packaging design.
Our role with clients varies with
every brief but it often develops
from early strategic involvement,
from brand research, concepts
and packaging through to trade
and consumer communications
such as digital, trade advertising
and sales support.
5. QED CREATIVE
www.qed-creative.com
MILKTEDS
Created branding, packaging, website design and
sales collateral for a unique proposition.
Milkteds compression wear is made from milk protein
yarn which has unique compression properties and is
a natural antibacterial fibre.
• Branding
• Packaging
• Sales brochure
• Website
6. QED | CAMPAIGNQED CREATIVE
www.qed-creative.com
Strategic consumer campaign for the specialist
gym channel for Multipower Sports foods,
Europe’s largest sports food supplier.
• Posters
• POS
• Online banners
• Press adverts
• Social media exposure
• Consumer competition
MULTIPOWER SPORTS FOOD –
TACTICAL TRADE SUPPORT
7. QED CREATIVE
www.qed-creative.com
MULTIPOWER SPORTS FOOD –
INTERNATIONAL SALES AND
MARKETING SUPPORT MATERIAL
• Product and information brochure devised
for the international distributors, local trade
and consumers
• Designed to provide all nutritional and product
information in an accessible and engaging format
• Used as a training tool for the various international
sales forces, to ensure consistency of message and
product benefits
• Supported by a range of leaflets which
reflected the key consumer needs within
the fitness market
• Translated into eight European languages
8. QED CREATIVE
www.qed-creative.com
AB NEO – WEBSITE DESIGN
AB Neo is a specialist division of AB Agri. A new highly
technical feed range for specialist farmers.
• Content strategy
• Copywriting, tone of voice and key messaging
• Website design and build
• www.ab-neo.com
9. QED CREATIVE
www.qed-creative.com
A series of disruptive trade advertisements for
farming press, getting away from traditional
images of fields and tractors.
BASF – PRESS ADVERTS
10. QED CREATIVE
www.qed-creative.com
BLISS
whitetobrown Christmas self tanning gift sets.
We were asked to re-design the existing Christmas
gift sets to create a more premium feel with added
‘pop’ on the shelf. The result was a highly desirable
and novel range of Christmas gift sets which flew
off the shelves at record speed and increased
demand for whitetobrown products for new and
existing retailers.
• Structural packaging design for
three different gift sets
• Design of the packaging look
• Trade marketing material support
11. QED CREATIVE
www.qed-creative.com
• To generate dual feature, on
and off fixture
• Build relationships with
existing trade partners
• Cost effective POS, including
header card, posters, aisle flags
and tent cards
WHITE TO BROWN –
CONSUMER CAMPAIGN
12. QED CREATIVE
www.qed-creative.com
BEFORE
ROBINSONS UNICORN
Working with Robinson’s, we undertook a full market
and brand review to gain an insight into the size of the
opportunity, the trends and competitor analysis.
Based on this insight, the agency worked with
Robinson’s to revive and re-position existing brands
such as Unicorn and Old Tom, and to identify new
product opportunities.
• Market research and analysis
• Full grocery strategic range review
• Product concepts
• Packaging design
13. QED CREATIVE
www.qed-creative.com
Concept names and visuals
ROBERTS BAKERY
We were commissioned by Roberts Bakery to
develop the branding, name and packaging design
for a new range of gluten free products.
• Strategy
• Naming
• Branding
• Packaging design
14. QED CREATIVE
www.qed-creative.com
BEFORE
FENWICKS
A packaging re-design was required as the old
design was suffering from poor visual impact on
shelf and confusing range navigation as the range
had grown organically over time.
The range required clearer product descriptors
and on-pack claims, a defined pack hierarchy and
product use imagery.
• Development research of USP claims
• Creation of pack design evolution retaining
majority of range colours
• Creation of artwork
• Range extension – development of new
product formats packaging designs
15. QED CREATIVE
www.qed-creative.com
WEIGHTWATCHERS
A new look was required to recover falling market share
in a congested market.
The problem was that the old design did not have sufficient
shelf presence.
The new design was developed to ‘shout’ within a very loud
sector, but that also complied to the very tight ‘Weight
Watchers’ brand guidelines.
• Block branding concept used to increase shelf stand-out
• Pack designs for jars in three varieties
• Three individual trial sachets
16. QED CREATIVE
www.qed-creative.com
ZEP COMMERCIAL
Packaging re-design and UK launch material.
Zep Commercial is USA’s number 1 professional
and DIY maintenance brand.
QED was commissioned by Zep Commercial to
create a UK range of Zep Commercial packaging
designs based on the US brand guidelines.
• Packaging design and artwork for
a range of 30 lines
• Trade launch material
• In-store POS design
• Website design
17. QED CREATIVE
www.qed-creative.com
AQUARIAN
The UK’s number one flaked fishfood brand was
suffering from poor shelf presence and poor
brand communication.
QED undertook a brand renovation and
packaging design project which involved the
creation of a new, unique USP, ‘Advanced
Nutrition’ – and the clear communication of the
claim on-pack and supporting re-launch material.
• Exploring a range of packaging designs
and brand positionings
• Market research
• Creation of technical artwork
• Trade POS and sales material
• Consumer advertising
and literature
18. QED CREATIVE
www.qed-creative.com
Brand development project for Premier
Nutrition – a manufacturer of nutritional
pre-mixes for farm animals.
• Branding
• Advertising templates for Europe
• Exhibition design
• Print for Europe
• Website
PREMIER NUTRITION
19. QED Creative
15 Manchester Road
Wilmslow
Cheshire
SK9 1BQ
info@qed-creative.com
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