Design Happy are a hands on, independent branding & packaging design agency. We deliver unique and impactful brand identities, commercially effective packaging and beautiful branding across the marketing mix. In the world we live in today, startups wish to scale like corporates, corporates want the agility to innovate like startups and everyone is an entrepreneur. Design Happy bring agility and a fresh perspective to existing in-house design teams and realise the vision of exciting and innovative startups, most importantly we have a proven track record of getting brands noticed and listed. Whatever the scale of your business, our philosophy is the same… leave no stone unturned in the pursuit of beautiful, effective and consistent brand stories across every channel. Happiness by design.

1. BRANDING & PACKAGING

2. A LITTLE ABOUT US...
> Branding, packaging and 360 design
> Based in Kingston upon Thames
> Led by 3 ex erienced Design Partners
> Clients range from startups to multinationals
> Independent, established and profitable
> Driven by creative excellence
> Proven credentials in gaining listings
> We come highly recommended by our clients, visit:
www recommendedagencies com design ha y testimonials
HAPPINESS BY DESIGN

4. MEET OUR CORE TEAM!
We are a close, hard working who created Design Happy after leaving big
entrepreneurial path...
Richard Bray
Creative Partner
Rich is our resident
millennial hipster, some
might say an oracle of ‘cool’.
Rich has worked for Design
Bridge, Bulletproof, P&W,
Coley Porter Bell and Dew
Gibbons. Previous work
includes; Proctor & Gamble,
Morrisons, Davidoff, Dove,
Lindt and Boots.
Wi Jones
Creative Partner
Will is a tad camera shy
but has graced the National
Portrait Gallery Awards with
his likeness. Before launching
Design Happy Will worked for
Bulletproof, Blue Marlin,
Brand Opus and Dragon
Rouge. Previous work includes;
Coca-Cola, Sainsburys,
Nickelodeon and Kraft.
Adrian Turnham
Creative Partner
Adrian has enviable style
and epic comedy timing, he
is the most liked obviously.
Prior to joining the team
Adrian held the position of
Associate Creative Director
at Blue Marlin and worked
with Guinness, EA Sports
Diageo, Cadburys, Kraft
and Marico.
Krissy Dooley
Client Partner
Krissy loves to make friends
and can’t resist a good
spreadsheet. Krissy joined the
reviously
worked
McCann Erickson
with GWR,
BFI, Lurpack, Diesel and
Aldi.
HAPPINESS BY DESIGN

5. OUR SERVICES...
HAPPINESS BY DESIGN

6. BACK UP YOUR THINKING...
It’s important that both you and your design partner have a common understanding of the landscape to
inform visual styling and provide rational to investors and buyers. Design Happy discuss competitor
sets and positioning during briefing and conduct a category audit as part of any concept phase. More
in-depth analysis and deliverables can be provided according to requirements and budget.

7. DELIVER INSPIRATIONAL PACKAGING CONCEPTS...
Packaging design is the truest embodiment of your brand and your shop window. create
stand-out concepts that we present
alongside your key category competitors to aid decision making.

8. MAKE YOUR
DREAM A REALITY...
We can lift your product off the
page with striking photo-realistic
renders. The high resolution means
that people can appreciate your
product in stunning detail, from
presentations to outdoor posters,
acting as the perfect early prototype
for your brand.
HAPPINESS BY DESIGN

10. C E E

12. THE NAKED MARSHMALLOW
COMPANY REBRAND
Toasting success!
T H E B R I E F
Naked are a unique and exciting new brand of naturally
handmade marshmallows. We were approached by Naked to
design the brand and structural look and feel which encompassed
their light hearted take on a campfire classic. After establishing
the Naked brand we then moved on to include their brave new
range extension, introducing real marshmallow infused Gin
and Vodka to their portfolio.
..................................................
O U R A P P R O A C H
Taking campfire marshmallow toasting as our inspiration we
amplified Naked’s handmade proposition with an understated
brand mark working in tandem with an iconic crossed sticks
marshmallow graphic. We created a bespoke pillow box with a
tent inspired diecut. Bright & punchy colours added shelf appeal.
To extend the design to the spirit range it was important to pivot
the brand in a more serious direction. The textured kraft paper
and foiled belly band evoked premium credentials with the wax
seal representing the gooey marshmallow, the perfect
finishing touch!

13. Since the Naked have gained listings in of the UK’s premium
department stores.
W E H E L P E D T H E M W I T H :
PBrand Positioning PPackaging Redesign
PRange Extension PPoint of Sale

15. BEFORE & AFTER
What does our client think?...
“Design Happy have totally transformed our brand.
We now send samples & pitch our product, feeling
immensely confident & proud of what we have &
that is owing to the exceptional design skills and
talent of the DH team. We’ve not only gained new
listings, but have also seen a strong rise in sales.
We really can not recommend them enough!”
................................................
Ollie Rendall
Director & Co-founder of The
Naked Marshmallow Co
HAPPINESS BY DESIGN

17. JIMJAMS REDESIGN
Saving the nation’s smile one tooth at a time!
T H E B R I E F
JimJams wanted to convey through their packaging their
authentic family focused offering of a healthier alternative
to high sugar spreads more successfully. Their previous pack
design lacked brand and messaging stand out which resulted
in less impact both to consumers and buyers.
..................................................
O U R A P P R O A C H
We crafted a bold and bespoke packaging design with equities
that married perfectly with the family focused brand story.
The result was a bolder, more appealing pack with great
shelf presence, to consumers and buyers alike.
HAPPINESS BY DESIGN

18. Following their successful redesign JimJams have had multiple
listings in some of the nations largest supermarket chains.
W E H E L P E D T H E M W I T H :
PBrand Positioning PPackaging Redesign
PRetail Presentation PWebsite & Social Media
PCorporate Stationery PTrade Show Design

19. JIMJAMS WEBSITE
www.jimjams-spreads.co.uk
HAPPINESS BY DESIGN

20. BEFORE & AFTER
What does our client think?...
“Design Happy took our original branding &
totally transformed it into a fun, fresh & eye-catching
brand that has helped us achieve momentous success &
awards. I would recommend Design Happy to anyone
looking for a top quality & competitively priced design
agency that will bend over backwards to help you
accomplish your ambitions.”
................................................
Kevin Bath
Founder of JimJams Spreads Ltd
HAPPINESS BY DESIGN

22. HAWKINS & BRIMBLE
BRAND CREATION
Vintage rituals for the modern man
A N E W M E N S G R O O M I N G B R A N D
Design Happy created a mens grooming range from the
ground up, our only limitations were that it had to be rooted
in the UK and to appeal to an ever increasing & premium
male grooming market.
..................................................
O U R A P P R O A C H
It was important to find a positioning that was not only on
trend but stood out from all competitors in an iconic way.
We were aware of the many barber and beard ranges that
were flourishingly on trend but felt there was still room in
the market for a more modern beard defining brand. We
wanted the brand to be cut from a different cloth and avoid
the typical clichés of beards, tattoos and lumberjack shirts, so
we opted for a different angle. Our approach was to appeal
to a more premium market with the focus being on modern
effortless grooming, using inspiration from simpler days to
formulate the basis for the naming, ingredients and brand
style.
HAPPINESS BY DESIGN

23. In less than 12 months since Hawkins & Brimble launched we have secured listings in
E
.......................
W E H E L P E D T H E M W I T H :
PBrand Naming PBrand Creation
PRetail Presentation PWebsite & Social Media
PCorporate Stationery PTrade Show Design

24. GIFT SET PACKAGING
Hawkins & Brimble
HAPPINESS BY DESIGN

25. EXHIBITION STANDS
Hawkins & Brimble
HAPPINESS BY DESIGN

26. MAXIMISING REACH
Where to next?...
................................................
Founder of Hawkins Brimble
HAPPINESS BY DESIGN

27. O

44. THANK YOU
FOR YOUR
TIME!
020 3816 0245