What is Qualitative and quantitative research? Methods of qualitative research and pros and cons of qualitative research and the characteristics of qualitative research.

1. Qualitative Research
 Murk Razzaque

2. What is Research?
 “Systematic investigation facts to establish facts”.
What is Qualitative Research?
 “A type of educational research in which the researcher
relies on the views of the participants”.

3.  Qualitative Research Methods:
 Focus Group:
 “A focus group includes 5-10 respondents and they aim
to find the why, what and how questions”.
 Ethnographic Research:
 “It is an in-depth observational method that studies
people in their naturally occurring environment”.

4. Qualitative Data:
 “Information about qualities; information that can’t be
measured.”
Differences between Qualitative &
Quantitative Data:
 The color of the sky (qualitative)
 The age of a car (quantitative)

5. Pros and Cons:
Qualitative research analysis
 Advantages
 Provides depth & detail
 Creates openness
 Attempts to avoid pre-
judgements
 Dis-advantages
 Usually fewer people studied
 Less easy to generalise

6. Characteristics of Qualitative research
methods:
 It usually collects data at the sight, it is a primary source
of data.
 It usually gather forms of data from different source,
such as interviews, documents a valid source.
 Complex issues are resolved, as the result of the data is
authentic.

7. Qualitative V. Quantitative research
Quantitative
 Considered to be objective
 Data can be limited
 The sample population is large
Qualitative
 Considered to be subjective
 Data can be unlimited
 The sample population is small