business ethics

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PROJECT
INCHARGE
PROF.IRAM
BASHIR

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GROUPGROUP MEMBERSMEMBERS
MUNTAHA MAQBOOL (0001)MUNTAHA MAQBOOL (0001)
NOOR-E-AMINA (0082)NOOR-E-AMINA (0082)
AQSA KHALID (0085)AQSA KHALID (0085)
SHAHIRA SHAHZAD (0083)SHAHIRA SHAHZAD (0083)

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ACKNOWLEDGEMENT
TTHE PROJECT IS COMPLETED THROUGH AHE PROJECT IS COMPLETED THROUGH A
LOT OF EFFORTS AND HARD-WORK. WE ARELOT OF EFFORTS AND HARD-WORK. WE ARE
THANKFUL TO ALLAH TO GAvE USTHANKFUL TO ALLAH TO GAvE US
STRENGTH AND ABILITy TO COMPLETE THISSTRENGTH AND ABILITy TO COMPLETE THIS
PROJECT AND WE WOULD LIKE TO THANKPROJECT AND WE WOULD LIKE TO THANK
“UCP” AND OUR PROJECT IN CHARGE“UCP” AND OUR PROJECT IN CHARGE
“PROF.IRAM BASHIR”. LAST BUT NOT LEAST,“PROF.IRAM BASHIR”. LAST BUT NOT LEAST,
WE WOULD LIKE TO THANK OUR PARENTSWE WOULD LIKE TO THANK OUR PARENTS
FOR THEIR UNCONDITIONAL SUPPORT, BOTHFOR THEIR UNCONDITIONAL SUPPORT, BOTH
FINANCIALLy AND EMOTIONALLyFINANCIALLy AND EMOTIONALLy
THROUGHOUT OUR SEMESTER.THROUGHOUT OUR SEMESTER.

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TABLE OF CONTENTSTABLE OF CONTENTS
 INTRODUCTIONINTRODUCTION
 NATURE OF BUSINESSNATURE OF BUSINESS
 HIERARCHy OF ORGANIZATIONHIERARCHy OF ORGANIZATION
 BRAND POSITIONINGBRAND POSITIONING
 MARKET vALUE OF UFONEMARKET vALUE OF UFONE
 UNETHICAL BEHAvIORSUNETHICAL BEHAvIORS
 POLICIES TO AvOID UNETHICAL ACTIvITIESPOLICIES TO AvOID UNETHICAL ACTIvITIES
 ETHICAL CODE OF CONDUCTETHICAL CODE OF CONDUCT
 SUGGESTIONSSUGGESTIONS

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INTRODUCTIONINTRODUCTION OUR CHOSEN BUSINESS IS OF
PAK TELECOM MOBILE
LIMITED OR UFONE IS A
PAKISTANI GSM CELLULAR S
ERvICE PROvIDER.
 IT WAS THE THIRD MOBILE
OPERATOR TO ENTER
PAKISTANI MARKET.
 ITS HEADQUARTER IS IN
BLUE AREA, ISLAMABAD,
PAKISTAN.
 MR. RAINER RATHGEBRIS
THE CEO OF THE COMPANy

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FOUNDERSFOUNDERS
 UFONE StaRtED thE cOmpaNy
UNDER thE bRaND NamE OF
UFONE FROm ISlamabaD ON
JaNUaRy 29, 2001.
 UFONE waS FOUNDED by thE
pakIStaN
tElEcOmmUNIcatION
cOmpaNy lImItED

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hIStORyhIStORy
 DURINg thE yEaR 2006,
ptml aS a whOlly
OwNED SUbSIDIaRy
OF pakIStaN
tElEcOmmUNIcatION
cOmpaNy lImItED
FOllOwINg ptcl'S
pRIvatIzatION, UFONE
bEcamE a paRt OF
thE EStISalat IN 2006.

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HISTORY....HISTORY....
UFONE haS thE NEtwORk
cOvERagE whIch SERvE
mORE thaN 2,333 cItIES OF
thE cOUNtRy, all
NatIONal hIghwayS, all
mOtORwayS.

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NatURE OF bUSINESS
 ‘‘tO bE thE lEaDINg
tElEcOmmUNIcatION SERvIcE
pROvIDER IN pakIStaN’’
 pRImaRy FOcUS IS ON ‘‘U’’, valUED
cUStOmERS bRINg StRENgth tO
thEIR cOmpaNy..bEcaUSE It’S
all abOUt U..

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ORgaNIzatIONalORgaNIzatIONal
hIERaRchyhIERaRchy
CEOCEO
Project DirectorProject Director
Marketing
&
Sales
Marketing
&
Sales
Customer
Care
Customer
Care
Information
System
Information
System FinanceFinance EngineeringEngineering
HR
&
Admin
HR
&
Admin
Business
Unit
Khr/Lhr/Fsd
Business
Unit
Khr/Lhr/Fsd
Quality
Assurance
Quality
Assurance
Board of DirectorsBoard of Directors

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bRaNDbRaND pOSItIONINgpOSItIONINg
 UFONE DEvElOpED ImagE aS a lUxaRy
aFFORDablE by thE ElItE tO a cOmmON
maN
 UFONE haS pOSItIONED ItS bRaND FOR
“maSSES” ON thE baSIS OF SERvIcES It IS
pROvIDINg aND ItS lOwESt call RatES.
 It FOcUSES ON U attItUDE tO makE thEm
bElIEvE that thEy SatISFy thE NEED
OF ItS cUStOmER

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bRaND pOSItIONINg…
UFONE’S FORmER pOSItIONINg StatEmENt:
“EvERybODy lOvES tO UFONE pREpay “
“UFONE tUm hI tOh hO.
“It’S all abOUt U”

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BRAND POSITIONING…
VALUE:-
SOLID COmmITmENT TO GROwTh
SECURITy
RELIABILITy
FOR ALL ITS CUSTOmERS, EmPLOyEES,
STAkEhOLDERS, SUPPLIERS & SOCIETy AS
A whOLE

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mARkET VALUE OF UFONEmARkET VALUE OF UFONE
 NOmINATED BEST BRAND AwARD By
wORLD COmmUNICATION AwARD IN 2010
 UFONE IS AmONG ThE LARGEST GSm
mOBILE SERVICE PROVIDER.
 FOURTh LARGEST mOBILE SERVICE IN
TERmS OF SUBSCRIBER BASE OF OVER 24
mILLION.
 IT hAS A mARkET ShARE OF 18% AmONG
mOBILE OPERATORS.

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mARkET VALUE OF UFONE …
 UFONE IS ThAT IT DOESN’T hAVE ANy
TARGETED BRAND FOR ANy SEGmENT OF
ThE mARkET. mOBILINk hAS “JAzz”,
TELENOR hAS “DJUICE” AND
“TALkShAwk”, “zONG” hAS “CIRCLE” AND
“FLUTTER”, EVEN wARID hAS “GLOw”.
 UFONE DID mANAGE TO GET TwO PAS
AwARDS FOR ITS mARkETING CAmPAIGN
BUT hAS BEEN INEFFECTIVE IN
ATTRACTING POTENTIAL CUSTOmERS.

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UNEThICAL BEhAVIORS OF
UFONE
 RIPPING OFF CONSUmERS, ThROUGh
UNEThICAL PRACTICES
 UFONE BRINGS COLA wAR IN ThE TELECOm
SECTOR
 mEDIA wAR
 UFONE PANALIzED FOR SELLING SImS
wIThOUT FOLLOwING SOP
 RACIST PAkISTANI TELEPhONE ADVERT
mOCkING PAShTUNS:-

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UNEThICAL BEhAVIORS OF
EmPLOyEES
 UNCLEARITy OF POILICIES
 VOILATES COmPANy INTERNET POLICIES
 INAPPROPRIATE COmPUTER USE

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POLICIES TO AVOID UNEThICALPOLICIES TO AVOID UNEThICAL
ACTIVITIESACTIVITIES
 RIPPING OFF CUSTOmER ACTIVITIES CAN BE STOP IF ThE
CUSTOmERS DEmAND ABOUT ThEIR DATA AND SERVCE
USAGE BILL FROm ThE COmPANy
 IT IS AN ORGANIzATIONS RESPONSIBILITy TO GIVE A
mESSAGE TO ThEIR VIEwERS ThAT IS EThICAL AND
mORALLy hELPFUL ,whICh GIVE ThEm AwARENESS
ABOUT NEGATIVE AND POSITIVE
 TO AVOID mEDIA wAR ACTIVITIES FROm OUR SOCIETy, wE
ShOULD APPEAL GOVERNmENT ThEN COmPANIES wILL
NOT INTERFAR INTO OThERS BUSINESS AND wILL NOT
DAmAGE OThERS BUSINESS REPUTATION

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POLICIES TO AVOID UNEThICALPOLICIES TO AVOID UNEThICAL
ACTIVITIESACTIVITIES
 UFONE wAS SELLING SImS AND NUmBERS wIThOUT REAL
REGISTRATION OF ThE USER BUT AFTER ThE DECISION OF
PTA ThIS UNEThICAL ACTIVITy hAVE OVERCOmE AND
NEGATIVE USAGE OF NUmBERS hAVE REDUCED hIGhLy.
 UFONE wAS ALSO mAkING mANy ADVERTISmENTS By
DISCRImINATING ON CASTES BUT AFTER GETTING ITS
NEGETIVE AND UNLIkELy RESPONSE OF CUSTOmERS ITS
hAVE ChANGED ThERE PATTERN OF ADVERTISmENTS
BECAUSE ITS wAS COmPLETELy UNEThICAL

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CORE VALUE OF UFONECORE VALUE OF UFONE
 PROFEssiONAL iNtEgRity
 tEAmwORk
 CUstOmER sAtisFACtiON
 LOyALty tO thE COmPANy

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EthiCAL CODE OF CONDUCtEthiCAL CODE OF CONDUCt
 tREAtiNg CUstOmER AND EmPLOyEEs
with REsPECt & PREVENtiNg
hARAssmENt
 COmPLiANCE tO mERit, tRANsPARENCy
VALUEs, LEgAL AND REgULAtORy LAws
 CONFiDENtiAL AND PROPRiEtARy
iNFORmAtiON:
 PhysiCAL AssEts
 CONFLiCt OF iNtEREst
 PROhibitiON OF CORRUPt PRACtiCEs

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UFONE whistLEbLOwiNgUFONE whistLEbLOwiNg
POLiCyPOLiCy
whistLE bLOwER CAN RAisE CONCERN :-
misUsE OF UFONE PROPERty
misUsE OF UFONE AUthORity
misUsE OF UFONE systEms OR shARiNg OF
PAsswORDs
DisCRimiNAtiON tOwARDs ANy stAFF mEmbER
CUstOmERs OR ANy stAkEhOLDERs ON thE
gROUNDs OF sEx, RACE OR NAtiONALity
ENgAgiNg iN iLLEgAL OR UNLAwFUL ACts

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UFONE whistLEbLOwiNg
POLiCy…
 FORgERy OF COmPANy DOCUmENts AND
FiNANCiAL iNstRUmENts LikE ChEqUEs
AND sECURitiEs;
 thEFt OR misAPPROPRiAtiON OF
COmPANy’s FUNDs AND PROPERty
 CONFLiCts OF iNtEREst AND AbUsE OF
OFFiCE

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sUggEstiONs
 shOULD LOOk iNtO thE mAttER OF POOR
sigNAL DROPiNg/DistORtiON CORE issUE
 shOULD FOLLOw UP ON thE wRONg
DEDUCtiON OF ChARgEs AgAiNst
iNtERNEt mbs
 PREVENt UNNECEssARy ChARgEs ON
iNtERNEt.
 UFONE ChARgE CRAzy RAtEs ALL OF A
sUDDEN AND wE FiND OUt thAt thE CARD
thAt U hAD jUst LOADED is FiNishED DUE
tO NO APPARENt REAsON.

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