EFU Pakistan - Marketing

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EFU Pakistan - Marketing

  1. 1. MARKETTING PROJECT REPORT EFU GENERAL INSURANCE Ltd. . GROUP MEMBERS: Ume Kalsoom Abid Usman Ashraf Saad Munir © Copy rights. All rights reserved for templates and data included. FAST – National University of Computer and Emerging Sciences
  2. 2. <ul><li>Company Back ground </li></ul><ul><li>Target market </li></ul><ul><li>Positioning </li></ul>INTRODUCTION
  3. 3. 5 C’s Analysis
  4. 4. Marketing Mix Product Place Promotion Insurance Service Comprehensive Insurance Third party Motor vehicle Insurance Act only Liability Insurance Internet Agents Brokers Location Insurance Association of Pakistan [IAP] Fixed Price Price Fluctuations due to competition Advertisements Personal Selling Sponsor Ship Direct Mail Website advertisement Pull Strategy Integrating Marketing Strategy Distribution Channels Promotion Means/Strategy 4 P’s Analysis EFU AUTO INSURANCE Pricing
  5. 5. S W O T Analysis
  6. 6. <ul><li>How EFU Creates its value </li></ul><ul><ul><li>First insurance company </li></ul></ul><ul><ul><li>Pioneer General Insurance </li></ul></ul><ul><ul><li>Law for capital criteria </li></ul></ul><ul><li>How EFU SUSTAINS its value </li></ul><ul><ul><li>Comparison with the competitors </li></ul></ul><ul><ul><li>Showing Highest annual growth </li></ul></ul>Sustaining Value
  7. 7. <ul><li>Advertisements </li></ul><ul><li>Incentives </li></ul><ul><li>Start providing Tracking Devices </li></ul><ul><li>Awareness of Insurance & its benefits </li></ul>RECOMENDATIONS

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