ITC introduction, business stratergies, brand analysis, FMCG, Excellance, hotels, IT, AGRI, REASONS FOR BRAND POSITIONS, AWARDS.

1. CORPORATE COMMUNICATION
BRAND ANALYSIS
BY
S. EVANGELENE KEZIAH

2. ORIGIN - HISTORY
AUGUST 24th ,1910 – Imperial Tobacco Company (ITC) emerged
1925 – Cigarette Business
1974 – Indian Tobacco Company (NAME CHANGED)
1975 – Hotel Business
1979 – Paperboards Business
1990 – Export of Agri-Commodities
2000 – Life Style Retailing Business & Info Tech Ltd
2001 – Many food business
2002 – Safety Matches (match box)
2003 – Agarbattis
CHAIRMAN: Yogesh Chander Deveshwar
BOARD OF DIRECTORS
PROVIDED FEATURES
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3. VISION- Sustain ITC’s position as 1 of India's most
valuable corporations through World Class Performance,
crating growing value of Indian economy.
MISSION- To enhance the wealth generating capacity
of the enterprise in a globalizing environment ,
delivering superior & sustainable stakeholder value.
CORE VALUES- Aimed at developing a customer
focused, high performance organization which creates
vale for its stakeholders.

5. We will SEE in BRIEF
FMCG- Fast Moving Consumer Goods

6.  The brand Name itself is FOUND in this (Imperial Tobacco Company)
 Their start of business had a Strong Foundation in Cigar only
 Major distribution is done
 Market Leader in India
 Highly Portfolio (financial investment) of brand includes this only
 Direct servicing – 85K markets & 2 million retailers
 71% of TURN OVER is obtained
CIGARETTE BUSINESS

8.  Foods business is 1 of the fastest growing foods businesses in India
 7 popular brands – Aashirvaad, Sunfeast, Bingo!, Kitchens of India, Mint-O, Candyman and Yippee!
 Represent in 4 categories in the market – Staples, Snack Foods, Ready To Eat Foods & Confectionery.
AGRI-BUSINESS:
 India's 2nd Largest Exporter of Agro Commodities
 Items exported – wheat, wheat flour, barley, pulses, maize, soyabean
EXPORT BUSINESS:
 Fishes & Prawn
FOOD PRODUCTS

9. EXPORTED ITEMS
AGRI-BUSINESS
FOOD ITEMS

10. LIFESTYLE PRODUCTS:
ITC’s Lifestyle Retailing Business Division has established a nationwide famous brands retailing
presence through Wills Lifestyle & John Players.
PERSONAL CARE:
 ITC’s personal care portfolio brings world-class products with clearly differentiated benefits to
quality-seeking consumers.
 Products available- ‘Essenza Di Wills’, ‘Fiama Di Wills’, ‘Vivel’, ‘Engage’ and ‘Superia’ brands has
received encouraging consumer response
 Is being progressively extended nationally.

11. LIFESTYLE PRODUCTS
PERSONAL CARE PRODUCTS

12. EDUCATION AND STATIONARY:
 ITC is the manufacturer of India’s first Ozone treated environment friendly
 Elemental Chlorine Free (ECF) pulp, paper and paperboard
 They entered in education business with Papercraft and Classmate brands
 Classmate is one of the largest notebook brand in India
AGGARBATTIS & SAFETY MATCHES:
 They started making safety matches brands like AIM, i-Kno and
 They produce- incense sticks of Mangaldeep
ITC – INFOTECH:
 Established in 2000
 Headquarteres – Bangalore
 Has IT service, IT consulting service
 Provides outsourced IT solutions & services to leading global customers

13. EDUCATION AND STATIONARY
AGGARBATTIS & SAFETY
MATCHES
INFOTECH

14. PAPERBOARDS AND SPECIALTY PAPERS
• ITC’s Paperboards & Papers Division is India’s largest, technologically advanced & most eco-friendly,
paper and paperboards business
• The business caters to a wide spectrum of packaging, graphic communication, writing, printing and specialty paper
requirements through its four world-class manufacturing units,
• 7 sales offices
• More than 50 dealers in India
UNIT BHADRACHALAM
•7 machines with production capacity of 493,000 TPA of Paperboard
•ISO 9001, ISO 14001 and ISO 45001 accredited
•Forest Stewardship Council - Chain of Custody certified
•BRC Global Standard certified for food grade boards
UNIT KOVAI
 103,000 TPA of Recycled boards
 Increased flexibility and lower lead time

16. ITC – HOTELS:
 Have 70 Hotels across the country
 Consist 5 Star Hotels & Resorts, heritage palaces
 They hold 50 Best Restaurants in the world
E- CHOUPAL:
 This initiative enabled Indian Agriculture to enhance by empowering INDIAN FARMERS
 The programme installs computers with internet access in rural areas, to offer farmers upto data marketing &
agricultural info
 Serving customers in 50 countries across more than 70 destinations
 They empowered 10 States in which 4000 Villages have 6500 E-Choupals connects 4 Millon Farmers
 It created employment for 60,000 rural poor people
 They provide Vocational Training for 11,000 Rural Women's
 Proudly supports 76,000 children's by improving school – building, book, electricity in rural region
 These reveal Corporate Social Responsibility towards people & state

19. CURRENT SCENARIO
 ITC Indian public company- Pvt Ltd
 India's premier private sector companies with a turnover of US 7 Billion
 Which has predominant Market capitalization
 India's Market Leader in Cigar-Production
 No.1 in FMCG by IMRB Business World Survey
 Their employees are found to be all across in 60+ locations with 4,86,000 share holders
 Had reached 100th YEAR + more
 India's 2nd Largest EXPORTER of Agricultural Products.
 Asia’s ‘Fab 50’ and the World’s Most Reputable Companies by Forbes magazine
 Provides Job of 5 Millions+ Employees (beneficial for Families)
 Website- www.itcportal.com

20. REVENUE ANALYSIS

21. AWARDS & ACHIEVEMENTS

22. EXCELLANCE-BRAND POSITION
 QUALITY & STANDARED
 CUSTOMER SATISFACTION
 HEALTY & HYGENIC PRODUCTS - FMGC
 DIVERSIFIED BUSINESS – MULTI-BUSINESS
 CLASSIC HOTEL SERVICES
 RECYCLING METHOD – PAPERS & PAPERBOARD
 CHOICE OF BUSINES INVESTMENT
 BUSINESS STRATRGIES
 CORPORATE SOCIAL RESPONSIBILITY- Agri & FARMERS
 NO NEGATIVE REMARK
 AWARDS – in all
 REPUTATION

23. SWOT – ANALYSIS OF ITC