business plan ...

1. ENTERPRENEURSHIP
BUSINESS PLAN
SUBMITTED TO:-SIR.mazharhayat
SUBMITTED BY:- MUNTAHA MAQBOOL (0001)
Noor-e-amina (0082)
Muhammad Nabeel
Muhammad usman (111)
Sana razaq (0130)
Department :- business studies
Section :-bba 3a

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Table of Contents
1.0 Executive Summary.................................................................................................................. 4
1.1 Business Objectives 5
1.2 Mission Statement................................................................................................................. 5
1.3 Guiding Principles................................................................................................................. 5
1.4 Keys to Success..................................................................................................................... 5
2.0 Company Description ............................................................................................................... 6
2.1 Start-Up Summary................................................................................................................. 6
2.2 Location and Facilities .......................................................................................................... 6
3.0 Products..................................................................................................................................... 6
3.1 Products/Services Descriptions............................................................................................. 6
3.2 Competitive Comparison....................................................................................................... 7
3.3 Future Products/Services....................................................................................................... 7
4.0 Market Analysis ........................................................................................................................ 7
4.1 Industry Analysis................................................................................................................... 7
4.1.1 Market Size..................................................................................................................... 8
4.1.2 Industry Participants ....................................................................................................... 8
4.1.3 Main Competitors ........................................................................................................... 8
4.3 Target Market Segment Strategy........................................................................................... 8
4.3.1 Market Needs.................................................................Error! Bookmark not defined.
4.3.2 Market Trends................................................................Error! Bookmark not defined.
4.3.3 Market Growth................................................................................................................ 8
4.4 Positioning............................................................................Error! Bookmark not defined.
5.0 Marketing Strategy and Implementation .................................................................................. 9
(5.1 SWOT Analysis).................................................................................................................. 9
5.1.1 Strengths ........................................................................Error! Bookmark not defined.
5.1.2 Weaknesses....................................................................Error! Bookmark not defined.
5.1.3 Opportunities .................................................................Error! Bookmark not defined.
5.1.4 Threats ...........................................................................Error! Bookmark not defined.
5.2 Strategy Pyramid..................................................................Error! Bookmark not defined.

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5.3 Unique Selling Proposition (USP) ...................................................................................... 10
5.4 Competitive Edge.................................................................Error! Bookmark not defined.
5.5 Marketing Strategy and Positioning.....................................Error! Bookmark not defined.
5.5.1 Positioning Statement ....................................................Error! Bookmark not defined.
5.5.2 Pricing Strategy ............................................................................................................ 10
5.5.3 Promotion and Advertising Strategy ............................................................................ 10
5.5.4 Website ......................................................................................................................... 10
5.5.5 Marketing Programs ..................................................................................................... 11
5.6 Sales Strategy...................................................................................................................... 11
5.6.1 Sales Forecast ............................................................................................................... 11
5.6.2 Sales Programs.............................................................................................................. 11
5.7 Legal.................................................................................................................................... 12
5.8 Exit Strategy........................................................................................................................ 12
5.9 7Ps, Product & Service........................................................................................................ 12
5.9.1 Product.......................................................................................................................... 12
5.9.2 Price .............................................................................................................................. 12
5.9.3 Place or positioning ...................................................................................................... 12
5.9.4 Promotion ..................................................................................................................... 12
5.9.5 People ........................................................................................................................... 13
5.9.6 Physical evidence.......................................................................................................... 13
5.9.7 Process .......................................................................................................................... 13
6.0 Organization and Management ............................................................................................... 14
6.1 Organizational Structure ..................................................................................................... 14
6.2 Management Team.............................................................................................................. 15
6.3 Management Team Gaps..................................................................................................... 15
7.0 Financial Plan.......................................................................................................................... 15
7.1 Important Assumptions ....................................................................................................... 15

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RENT MAN
1.0 Executive Summary
Rent Man. is a newly formedcompany owned by Noor-e-Amina, MuntahaMaqbool,Muhammad
Nabeel and Usman Sheikh for the purposes of renting and earning income through various items
covering almost all walks of life. The tag line of our company is “Chalo rent karain”.Rent man
is the ideafor rental market by providing clean, well-cared, affordable, countless items for rental
thingsfrom well qualified tenants and renter. Neither the tenants nor the renter are chosen on a
hasty basis, but rather on purposeful, planned and methodical basis.
Webelieve the key to successful management is to be committed for the long term in both the
giving best item to your customer and taking their feedback about the product seriously.
The owners of Rent Man are residents of the Faisalabad. Butgradually we will provide different
products in all over Pakistan than around the globe by choosing our business partners in different
areas and regions.The required product will be managed within specified time by ensuring pre-
requisites determined formalities in order to avoid any ill situation later on. The customer can

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have the product on rent for as long as he wants to have on same renting charges but the damages
will be charged in that caseseparately.
1.1 Business Objectives
 To introduce new business idea for all segments in order to fulfill their needs.
 To become business leader in this nature of business.
 To invest less and earn more.
 To keep in mind and manipulate the reduction in buying power of the masses by giving
the Rent Man idea to manage their product needs on affordable prices.
1.2 MissionStatement
Rent Man’s goal is to provide quality products and services. At Rent Man the owners are
extremely devoted to their business and their commitment to the long term can be seen in their
extreme dedication to both their products and their good customer’s services
 selection of this idea
There isno businesslikethisavailable inPakistan.We have the monopolyknow
1.3 Guiding Principles
Rent Man holds the following as its Guiding Principles:
1) Treat the secure investment as a business first and foremost
2) Best Selection in tenantand renter process.
3) Provide exemplary service to both tenants and renter.
1.4 Keys to Success
Rent Manis fully committed to make its rental product business a long term success with future
plans for expansion. It is this dedication and drive which will set them apart from their local
peers. The following are what Rent Man believes are its keys to success:

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 Products management - The Owners ofRent Man. will personally manage the rental
products and not rely on an outside management team. This way, all repairs can be
addressed immediately.
 Best Services – To provide best and on time services by keeping good interaction
between tenant and renter.
2.0 Company Description
(“RENT MAN”), is a newly formed company for purposes of managing the underlying products
for renting all over Pakistan at the start than to cover globally. Rent Manis jointly owned by
Noor Amina, MuntahaMaqbool, Muhammad Nabeel and Usman Sheikh.
2.1 Start-Up Summary
The owners of Rent Man have been interested in finding a means to supplement their income.
When the class professor has provided a project of starting up your own business they have
basically got an opportunity to generate means of income and they started it as a class project.
Together they attended several continuing education classes at their local community institutions
and decided upon the subject so that they could learn more about managing a business.
The owners plan to subcontract the project and have built-out and completion within 30 days.
2.2 Location and Facilities
Rent Man is extensively researched the local market and found it met their key criterion. The
headquarters of Rent manis in susan road because it is a commercial area and it easily accessible
for its customers to approach and to get information regarding rental products.
3.0 Products
3.1 Products/Services Descriptions
Rent Man. provides clean, quality products in growing markets to needy tenants and renter.
The primary source of revenue is rental income. Supplemental income will include:
 Forfeited Deposits or Amount of guarantee.

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 Late charges.
 Damage Charges.
3.2 Competitive Comparison
That is completely a new business idea and we believe if we treated professionally we can
become the business leader. In this way we can enjoy the potential of this business. Now it is up
to us how we perform professionally.
3.3 Future plan of Rent Man Projects
Rent Man has near term plans to expand from national level to international level by choosing a
devoted team of professional in different areas and regions around the globe. As it is impossible
to handle it individually for the big project like this we have to prepare ourselves according to
the demand because our focus is to expand globally.
4.0 MarketAnalysis
As we are service based business but we establish our offices in almost every big city in Pakistan
and then gradually around the globe to cater the needs of our customers. In future we do hope to
create handsome volume of employment in service sector.
 target market
We focuson all the segmentsaccordingto salaries,butWe mainlyfocusfromuppermiddle classto
lower-lowerclass
4.1 Industry Analysis
The selling and purchasing of products has remained true to the old means of business but. How
your local market is faring today – and if it makes more sense to buy or rent, to sell now or to
hold off if possible – is largely determined by unique, local factors and fundamentals.

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4.1.1 MarketSize
According to a recent survey it is revealed there are currently very nominalpopulations in
Pakistan who usually rely on renting things. So there is a big scope of its success especially in
poor countries where the buying power is less.Rent Man’s can catch a big portion of the market.
4.1.2 Industry Participants
The primary participants in the rental market are all segments of people from lower class to
upper class. Because due to this concept each and every individual can avail the opportunity to
get the products their own interest.
4.1.3 Main Competitors
At the moment we have no competition but in coming days we are expecting tough competition
as it is a new market idea. So keeping in view the expected competition in near future we have to
be very professional in approach and also select a professional teams in different areas and
regions with well-equipped for healthy competition.
4.2 Market Tests
Prior to selecting the rental products, Rent Man placed an advertisement for rent with the online
classifieds. The response was overwhelming! Chalorentkarain. We made test on different
peoples including individuals and familiesand found 100% result as each and every body want to
get the product of his own interest on minimum cost.
4.3 Target Market Segment Strategy
Rent Man. is targeting families with children – single family households or dual income
households, student even all ages of people.
4.3.3 Market Growth
There is a huge potential of growth as all segment of people are the targeted customers. As from
sample test we evaluate its possible growth in coming near future.

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5.0 Marketing Strategyand Implementation
Rent Man. will own, operate, and lease clean, well maintained products to needy tenants and
renter. We will follow the below mentioned parameters;
- To adopt advertising measures.
- To offer descriptive product line.
- To ensure the reliability to return rented product after specific period of time.
- To ensure damage claim if arises.
- To ensure we reasonable price levels.
- To ensure speedy arrangement of product.
(5.1 SWOT Analysis)
SWOT stands for strengths, weaknesses, opportunities and threats. A SWOT analysis is a
method for strategic planning that evaluates these four elements as they relate to Rent Man’s
business objectives.
5.1.1 Strengths
 Rentman isa cost-effectivecompany.
 We have wide range of productsto give onrent or forsale.
 We provide aninnovativeideawhichnoothercompanyisprovidingatthismoment.
 We are eggerto provide the bestproduct.
 We have a strong distribution chain can provide things like books, and fashion related items
withinanhour.
 We wantto buildstrongcustomerloyaltywithexistingandpotentialcustomers
5.1.2 Weaknesses
 New entrants into rental management, Rent Man has limited experience owning and managing
investmentincome properties.
 We are newand unique buthave verylow presence online.
 Work inefficienciescanalsodamage ourimage

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5.1.3 Opportunities
 Rentman isthe onlycompanywhichwill provide rental thingsonline.
 There is no one company that can exert enough influence to move the industry in a particular
direction.
 The ideais unique whichmeansthere isalotof room for expansionforus.
 It is a new market in Pakistan and in Faisalabad that means we have monopoly at this
movementinthe market.
5.1.4 Threats
 Investment in this field is economically tied changes in unemployment, rent spikes and changes
inthe economycouldadverselyimpactdemandforrental units.
 Declinationinthe local neighborhoodcouldimpactattractivenessof rents.
 Cost overrunsinthe constructionbudget.
 The market isnot muchmature whichis hurtingourbusiness.
 The entryin thismarketisveryeasywhichcan alsoaffectus.
5.3 Unique Selling Proposition(USP)
The owners of Rent Man love what they do! And it shows in from the quality of products they
invest. They thoroughly review the products and analyze the market.Rent Man will continually
monitor and evaluate the local market trends. They are in this for the long term!
 The unique point of Rent Man is online business and it does’t exist in the market.
5.5.2 Pricing Strategy
Rent Man utilizes Competition Based Pricing method linked with price penetration – in which
prices are based on the market. The company’s thorough due diligence process assures that they
never buy the highest priced property or the lowest priced for that matter.
5.5.3 Promotion and Advertising Strategy
Rent Manwill primarily rely on advertising in the Online Classified Ads and Word of Mouth
advertising.
5.5.4 Website
Rent Man website features products and properties available to rent, the business phone number
to contact for information regarding renting or who to contact for repairs. Additionally, the

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website will have links to complete an online application and links to key articles for tenants
such as the importance of obtaining sufficient renters insurance
5.5.5 Marketing Programs
Rent Man is uniquely sized to both personally own and manage its investment. Through their
extensive contacts in the Faisalabad area, Rent Man. hopes to rely on Word of Mouth advertising
and not be forced to allocate a large portion of their budget to advertising costs.
5.6 Sales Strategy
Rent Man. will meet with prospects right on site. The prospects will be greeted and treated with
the utmost professionalism in a relaxed and respectful environment. The first meeting is an
opportunity for the owners of Rent Man. to decide on leasing to the prospective tenant. If the
prospect seems disagreeable, unpleasant or makes unrealistic requests,Rent Man. will not lease
the product. If, however the prospect is professional, and has reasonable requests, then this
meeting will be considered along with the credit report and background check in making a
decision to lease.
5.6.1 Sales Forecast
The following table represents the estimated sales from the rental unit the initial three years of
operations. The analysis assumes 100% leased and no escalations in rent the initial two years.
5.6.2 Sales Programs
The owners of Rent Man personally lease their products and do not need to pay incentives to
sales agents. However, just like sales agents, the owners of Rent Man. are motivated to lease
properties and products quickly- after all vacant properties Although the owners of rent man. are
motivated to get tenants in quickly they will not ‘rush’ at the expense of sacrificing quality. If
Rent man. is unable to find a perspective tenant in a reasonable amount of time (approximately
30 days) then the cost of doing business are the advertising costs associated with placing
classified ads with the local newspaper

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5.7 Legal
The title search and tax record search must confirm this prior to Rent Man.
All maintenance and repairs will be performed
5.8 Exit Strategy
In the event the rental unit remains vacant for an extended period of time or in the event that
extreme repairs and depletes all cash reserves, the secondary recourse will be to the owners.
After the owners have depleted their personal reserves.
5.9 7Ps, Product & Service
5.9.1 Product
We represent unlimited kinds of products beyond the political, religious and cultural boundaries
.furthermore our core theme of business is specifically in products nearly a business.
 On growth stage
 50% goods and 50% services
5.9.2 Price
Keeping in view the devaluation in buying power around the globe we created this idea to break
the price barriers. In this way even all segments of the society can easily access the products of
their interests in very nominal and affordable prices .
 Price penetration is used to evaluate buying of products as we have no direct competitor .
 Competition based is used to support price penetration
5.9.3 Place or positioning
We are starting from Pakistan specifically from Faisalabad and onwards to different cities but
ultimately our focus is around the globe.
 We mainly deal in with website
5.9.4 Promotion
Our main focus is to advertise our business through “digital marketing” Billboards

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 Social media
 T.V
 Commercials
 Banner ads
 Special events
 different other means using IT.
5.9.5 People
Sales term which we use for the promotion of our business including trained and untrained,
skilled and unskilled and IT workforce.
 We focus on all the segments according to salaries but We mainly focus from upper
middle class to lower-lower class
5.9.6 Physical evidence
Standardization in each process and flow of business in order to ensure the smooth running with
minimum input.
 We have 3 offices and we are registered under the Govt. Of Pakistan.
5.9.7 Process
Process refers different processes involved in delivering our products and services to the customers.
Since we don’t have physical presence, so the customer will interact online with us on our
website.
 Management team
 Feedback system
 Account departments
 Customer service

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delivery channels of your business
 Our deliverysystemisverysimple we trytodeliverbooks,fashionrelatedandservicesproduct
withinanhour andotherproducts like electronicandfurniture within24 hour.Otherthingslike
bike,car andpropertyfor rentwithin3 days
6.0 Organization and Management
The following section highlights ownership and future staffing expectations of Rent Man
6.1 Organizational Structure
Muntaha
CEo
CEO
Usman
Director
Nabeel
Manager
Sana
Subordinate
Noor
Subordinate
Muntaha
CEo
CEO

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6.2 Management Team
All partners will oversee the day to day maintenance of the rental unit. On a monthly basis he
will replace air filters, inspect the grounds, and make notations of the overall physical condition
of the property. The tenant will be put on notice for example if the yard needs to be mowed or
weeds appear to be an issue. The tenant will have sufficient time to remedy the notice and will be
fined daily until the issue has been resolved.
All tenants will be required to agree to EFT (electronic funds transfer) for monthly payments –
which should minimize the need to collect rents.
6.3 Management Team Gaps
Rent Man does not have an accountant or attorney on its staff. Income tax preparation and
consulting services will be provided by the owner’s long term personal public accountant.
7.0 FinancialPlan
The following financial plan covers the following:
 Required Cost of Start-Up
 Profit and Loss
 Cash Flow
 Balance Sheet
 Financial Ratios
7.1 Important Assumptions
Construction Budget Rent Man. estimates a 1-month completion. Work will be performed by a
contractor that is well known by the owners. The contractor is bonded, licensed and in good
standing with the state.

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Source of Funds The owners of Rent Man. have access to liquidity to fund startup costs and meet
operating shortfalls. However, they plan to invest a portion of these proceeds into additional
rental income properties. Additional source of funds comes from both owners 'day jobs' –
8.0 Product categories
 Electronic and home appliances
Computer and accessories
Kitchen appliances
Games and entertainment
Tv, video, audio
Ac and cooler
 Books
Wimpy kids book
Complete uncheck practical notebook
Business administration books
Urdu novel
English novel
 Furniture and home décor
Sofa and chairs
Office furniture
Bed and wardrobes

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Tables and dinning
 Fashion and beauty
Jewelry
Pret
Watches
Foot ware
Makeup
Bag
 Vehicle
Cars
Bikes
Van
 Services
Driver
Lawn Care
Security Guard
 Bikes
Motor bike
Bicycle
ATV & Quads

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 Property for Rent
Apartments & Flats
Houses
Shops
Vacation Rentals