#AI #digitalmarketing #relationship #typesofAI #ImplemetationsofAI

1. Artificial Intelligence
Digital
Marketing
And
Artificial
Intelligence

2. Artificial Intelligence
Presented To: Dr.Anum
Presented By: Muntaha
Maqbool
Reg# 2023-M-BE-011
Course: MGT-751
TUF

3. Artificial Intelligence
Artificial
Intelligence
Ability of machines or computer programs
to perform tasks that would normally
require human intelligence, such as
recognizing speech, making decisions,
and learning from experience.

4. Artificial Intelligence
Relationship between AI
and
Digital Marketing

5. Artificial Intelligence
Artificial
Intelligence
Types
 Narrow AI
 Hybrid AI
 General AI

6. Artificial Intelligence
Objectives of
Digital Marketing
with AI
 Increase brand awareness and reach
 Generate leads and sales
 Improve customer engagement and satisfaction
 Reduce costs and improve efficiency

7. Artificial Intelligence
Questions raise on
Digital Marketing
with AI
 What are the costs and risks associated with using
AI in digital marketing?
 How can marketers ensure that their AI-powered
marketing tools are fair and unbiased?
 How can marketers protect the privacy of their
customers when using AI?

8. Artificial Intelligence
 How can marketers keep up with the latest advances in AI
and machine learning?
 How can AI be used to measure and analyze the results of
marketing campaigns?
 How can marketers ensure that their use of AI is aligned
with their overall marketing strategy?

9. Artificial Intelligence
 How can marketers measure the return on
investment (ROI) of their AI-powered marketing
initiatives?
 How can marketers ensure that their AI-powered
marketing tools are not used to manipulate or
deceive customers?
 How can marketers use AI to automate marketing
tasks without sacrificing the creativity and human
judgment that are essential for effective
marketing?
 How can marketers ensure that their AI-powered
marketing campaigns are accessible to people with
disabilities?

10. Artificial Intelligence
Implementations
of
Artificial Intelligence
 Precise sales forecast
 Personalized customer care
 Enables digital sales training
 Potential lead generation
 Better customer categorization
 Enables targeted marketing
 Chat bots
 AL-powered website builders
 AI for CRM

11. Artificial Intelligence
 AI is a rapidly evolving technology with
the potential to revolutionize many
aspects of our life .
 It can automate tasks, personalize
experiences and solve complex problems.
 However, it raises ethical concerns
around privacy , security , bias and
transparency.
 As we continue to develop and use AI ,
it will be important to balance its
potential benefits with its potential
risks and challenges.
Conclusion

12. Thank You!