Presentation Content

1. By:
Mudaseera Muhammad
Mariam Amjad
Saira Khan
Kashmala Shehzaad
AbdulRehman Waheed

2. Content:
 Persuasive Messages/ Persuasive Written Messages
 Letters that Persuade
 Letters that Refuse Requests
 Bad News Messages
 Negative Messages

3. Persuasive Messages

4. Persuasive Messages
 What are persuasive messages?
 What are the purposes of persuasive messages?
 Primary Purpose
 Secondary Purpose

5. Persuasive Strategies
 Types of Persuasive Strategies:
 DIRECT REQUEST
 PROBLEM SOLVING

6. Persuasive Strategies
DIRECT REQUESTS:
“is used when audience is willing to accept your
recommendations”
• Saves time
• Effective for people who don’t read complete message.

7. Persuasive Strategies
Organizing your DIRECT message:
• Make your request clear.
• Put topic in SUBJECT line.
• Provide all information they need.
• Ask for required action

8. Persuasive Strategies
PROBLEM SOLVING
• Effective when audience have objections
• Use an INDIRECT approach
• Analyze your audience before using this approach

9. Persuasive Messages
Organizing Problem Solving Messages
• Capture audience by creating COMMON GROUND
• Define problem, convince them for best solution
• Explain each alternative, suggest best one
• Summarize additional benefits, if any
• Use NEUTRAL SUBJECT line.

10. Varieties of Persuasive Messages
PERFORMANCE APPRAISALS
LETTER OF RECOMMENDATION

11. Varieties Persuasive Messages
Performance Appraisals
 Good supervisors give their employees regular feedback
 A supervisor who praises an employee may need to
reward that person and must criticizes a bad performance
may then need to explain his inefficiencies.

12. Varieties Persuasive Messages
Letter of Recommendation
 Recommending someone for an award or job.
 Indicate whether you would be willing to rehire the
person and repeat your overall evaluation.
 Focuses on minor points

13. Analyzing Persuasive Messages
 What do you want people to do?
 What objections, if any, will the audience have?
 How strong is your case?
 What kind of persuasion is best for the situation?
 What kind of persuasion is best for the organization and
the culture?

14. Bad News Messages

15. Bad News Messages
 What are bad news messages?
 What are the components of bad news messages?
 Opening
 Message
 Support
 Alternative

16. Bad News Messages
Examples of BAD NEWS messages:
 Recommendation Refusals
 Requests Refusals
 Adjustment Refusals
 Credit Refusals
 Order Refusals

17. Bad News Messages
 Approaches of BAD NEWS messages
 DIRECT approach
 INDIRECT approach

18. Bad News Messages
DIRECT Approach
• BAD News
• Explanation
• Courteous Ending

19. Bad News Messages
INDIRECT Approach
• Positive Wording
• Respectful Languages
• The YOU attitude

20. Bad News Messages
Problems in BAD news messages:
 Abusive Language
 Careless Language

21. Bad News Messages
Tones in BAD news messages
• Giving bad news to peers and subordinate
• Giving bad news to subordinate

22. Bad News Messages
Giving BAD news to peers and subordinate
 Describe the problem
 Present an alternative
 If possible, ask for input/action

23. Bad News Messages
Giving BAD news to subordinate
 Describe the problem
 How it happened?
 Describe the option to fix it
 Recommend a solution.