This document discusses the importance of soft skills for success in business. It notes that soft skills account for 85% of the factors considered in interviews and 80% of the reasons for employee termination. Good communication skills are key to good business and the document outlines various types of workplace communication, including how to plan messages, choose an appropriate channel and structure messages for different audiences and purposes. It also provides guidance on drafting good and bad news messages as well as tips for effective email marketing communication.

2. ROLE OF SOFT- SKILLS
1st Step of Success: Interview to Promotion
A Major Role in Failure: You’re Fired
Soft
Skills
85%
Domain
Knowledge
15%
Soft
Skills
80%
Domain
Knowledge
20%
Interviews Getting Sacked

3. Good Communication- Good Business

4. Purpose &
Broad Classification Of Business Comm.
• To Inform
• To Persuade
• To Convey Goodwill
• To Establish Credibility

6. Planning Written and Spoken Messages
1 2 3 4 5 6 7
Deter-mine
Envision
Consider
Choose a
the purpose
the
the
channel
and select the
audience
context
and the
channel
medium
Adapt the
message to
audience
needs and
concerns
Organize
the
message
Prepare the
first draft
Determine the Type of Message
• Good news messages
• Neutral messages
• Bad news messages
• Persuasive messages

7. Type of Message
• Good news messages
• Neutral messages
• Bad news messages
• Persuasive messages
Types of Context
•Physical Context
•Social Context
•Chronological Context
•Cultural Context
Types of
Workplace Audiences
• Managerial
• Non-expert
• Expert
• International/multicultural
• Mixed
Channel & Media
•Speed
•Time
•Cost
•Audience

8. Effective Communication
• Outline - Opening – Body- Closing
• Focus of Audience
– “Me” Attitude
– “You” Attitude

10. Drafting Bad News
•Position strategically
•Passive voice
•Positive language
•Imply the refusal
• Counterproposal : (Tangible or intangible): States what you
can do or offer
• “Silver” lining : Provides a thought that turns the discussion
to a positive direction
Drafting Claim News
•Claim > Evidence >> Reasoning >>> Explanation

11. E-MAIL
- Real-time
- Cost effective
- Efficient In Internal and External communication
-But Considered as Legal Proof too

12. Email Focused Marketing

13. MOBILE
Devices
Focused
Email
Marketing

14. Interview
TYPES
• Structured interview
• Unstructured interview
• Stress interview
• Group interviews
• Virtual interview

15. Thank You!