3. Advocacy is a problem solving approach to protect;
rights
personal,
legal,
and to insure a dignified existence
Well practiced advocacy skills, increase chances of getting
what you want; when you want.
Effective advocacy is built on a broad based
Analytical approach to problem solving.
4. 1. self-advocacy, involves
advocating for oneself.
2. individual advocacy
involves advocating for
another.
3. system advocacy, is
useful for changing the
system.
4. legal advocacy is what
lawyers are paid to do.
5. legislative advocacy is
designed to change laws
5. Advocacy Cycle
Advocacy takes time and effort.
Developing a clear and specific definition of
the problem
Make a plan, take action
5
7. Advocacy Approaches
DIRECT APPROACHES
PERSONAL MEETING
LETTERS, FAXES, PETITIONS, E-MAIL AND PHONE
CALLS
PUBLIC HEARINGS
INDIRECT APPROACHES
MEDIA ADVOCACY
SOCIAL MEDIA/INTERNET
RALLIES
CIVIL DISOBEDIENCE/DEMONSTRATIONS
8. BEFORE you think about which advocacy
approach(es) to use, you should:
Have a clear Mission statement.
Determine your goals/objectives to accomplish your mission.
Identify the organization—government or private that’s
responsible
Identify the decision-maker(s) you are trying to influence.
Assess your group’s strengths and limitations including your
prior advocacy efforts.
Complete your homework about the problem and solution as
well as what groups may support you and what groups may
oppose you.
9. Factors to be considered for each approach:
Who are the policy makers your group is trying to
influence?
Is your message clear for the particular policy makers?
Are there other groups with which to work in
coalition?
When is the best timing?
Does your group have the capacity to carry out the
approach within the desired time frame?
What will be your follow-up plan?
Is your group comfortable with the approach?
10.
11. Media advocacy is a tactic for
community groups to communicate
their own story in their own words
to promote social changes.
12. Media advocacy combines community
advocacy approaches with strategic and
innovative use of the media to pressure
decision makers to change policy.
13. Media advocacy is about targeting the two or three
per hundred who’ll get involved and make a
difference.
It’s about starting a chain reaction and reaching a
critical mass
14. ‘’Never doubt that a small group of
thoughtful committed citizens can
change the world; indeed, it’s the only
thing that ever does. ‘’
15. The primary task of media
advocacy is to focus the
spotlight on an issue and
hold it there until the public
acknowledges it and
takes action!
16. Media Advocacy
provides a framework for moving the
public health discussion from a primary
focus on the health behavior of the
individuals to the behavior of policy
makers and corporate executives.
17. Who can be advocate:
• Physicians
• Teachers
• Volunteers
• Politicians who still care
• An alert and expressive 10-year-old
• Angry parents
• Pregnant mothers
•Any body
18. What is Media?
Daily papers
Weekly papers
Radio
Major TV networks
Cable TV
Public access TV
20. • Provide information to educate the community
• Put a "face" on an issue
• Help frame the issue
• Create sympathy and support for a issue
• Build the "files" for future reference
• Use as a mailing piece to other community
groups
Example of Objectives in advocacy
21. • Press Release
• Paid ads
• Public Service Announcement
• Press Conference
• Photo
• Fact Sheet
• Appearance on Talk shows
• Opinion Piece/Editorial
• Letters to the Editor
• Stage Event
Other Examples of Media Advocacy
22. • Know your objective
• Look for a local angle
• Find an authentic voice
• Timing is everything
Things to Remember
23. • Don’t be discouraged
• Small stories matter
• Prepare your contact person
• Respect deadlines
• You can’t control the media
• Never give incorrect information
• Consider the medium – its important!
Things to Remember
24. • Hopefully, achieve the change you identified as your
goal
• build leadership
• build a sense of team spirit
• expand membership
• build a sense of community
• create a sense of power
Advocacy Outcomes:
25. Remember that your most effective tools are
PATIENCE and PERSISTENCE.
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