1. Mpumelelo Madonsela
D ig ital Mar k etin g P r o f essio nal
Degree B.Com(Marketing) Midrand Graduate Institute (MGI),B.ComHonours(Wits)
JobTitle Performance MarketingSpecialist
Nationality SouthAfrican
Date of Birth 10/03/1990
Gender Male
Address 28 IllovoMansions
5 Corlette Drive,Sandton
Telephone 072 597 4774
E-mail MZ.madonsela@gmail.com
LinkedInProfile https://za.linkedin.com/pub/mpumelelo-madonsela/43/941/b78
ProfessionalSummary
I am a self-motivatedindividual lookingtoadvance mycareer throughexposure toaflexible anddynamic
companywithroom forgrowthand development.Ipossessa combinationof academictraining andin
fieldonthe jobtraining. Iam eagerto learnand developmyskillsandknowledgewhile atthe same time
addingvalue toyour organization.
I startedout as a part time administrationclerkforSteinerhygieneandthiswas duringmyfirstyear varsity
holidays in2008 withthe objective of gaininganunderstandingof whatmarketingactuallyis. Iworkedin
the marketingdepartment forSteiner,taskedwithconductingmarketresearchbydoingtelephone
questionnairesforSteinerbrandssuchasExecu-flora,SteinerHygiene, Pureau,SteinerEnvironmental
SolutionsandSteinmed.
I thenfocusedonmy studies completingaBachelorof commerce inMarketingManagementat MGI and
thenBachelorof commerce with Honors in MarketingManagementatWits.
I got the opportunitytobe a researchinternat AnsweredInsight,whichis amarketingresearchinsights
agencythat usedto fall underthe Habari Group, thenlaterthe Machine Group and ultimately itsown
entity. Duringmytime at Answered, while workinginthe same space asmediaentitiessuchasHabari and
Machine, I startedto learnmore aboutdigital mediaindustry,whichledtoadeeperunderstandingand
passionfordigital media.
Shortlyaftermytime at Answeredhadended, Ijoined Atmosphere Orange asaPerformance Marketing
Specialist,where Iworkedon, Programmaticmarketingplatforms, avarietyof Social Mediaplatforms and
Googles(SEO) SearchEngine Optimization.
I wishto combine,media,tech, research,digital strategyand analytical thinkingintoaneffective skill-set,
deliveringbusinessvalue of the highestquality.
2. E X P E R I E N C E
Atmosphere Orange
References
Chanel Mckay
Managing Director (CPT)
Email: chanel@atmosphereorange.co.za
Cell:072 119 7215
Ricardo Lopes
Head of Business development (JHB)
Email: Ricardo@atmosphereorange.co.za
Cell:084 244 4462
P e r f o r m a nc e M a r k e t i n g S p e c i a l i s t
( 2 0 1 4 - P r e s e nt )
DetailedDescription
Atmosphere Orange offersstrategicandtailoredprocesses
for all digital needs,resultinginefficientreachandstrong
returnon mediainvestment. Throughthe powerof its
digital mediaanddatamanagementplatforms,
complimentedbyprofessional expertise,we create
tailoredsolutionsforclients.
Responsibilities
Implementing,monitoringandassistingin
campaignplansand strategiesinconjunctionwith
Ops
Assisting inmanagingthe efficientandeffective
day-to-dayoperationof the businessesmarketing,
operationsoutput,partnermanagement,
campaignreporting,CRMimplementationand
managementof industryresearch
I workon a numberof differentcampaignsrunning
on Facebook,MediaMath SizmekandGoogle
AdWordsfor variousbrands,whichIcreate,draft
and analyze reportsforclientsusinggoogle
Adwords.
Managing the strategy,planning,implementation
and evaluationof the business'sservicesto clients,
ensuringthattimelinesare implemented,metand
that keyoperational outputtoclientsismet
The creationof presentations,case studies and
mediastrategiesbasedonclientsbriefs
OptimisingRTBcampaignsusingMediamath and
alsofor Google search/displaycampaign’susing
Adwords
Ensuringthat campaignsspendbudgeteffectively
and pacingtheirspendtomeetsetKPItargets
Reportingtothe Managementon efficacyof all PR
and marketing
Reportingtothe Managementon efficacyof all
campaigns
Workedwithtopbrands suchas:
- AVBOB
- PSG
- Game
- OldMutual
- V&A Waterfront
- The Pro Shop
- Oryx Gas
- KWV
3. AnsweredInsight
References
Jaqui Greef
Managing Director
Jacqui.Greef@answeredinsight.co.za
Cell:082 560 2406
R e s e a r c h I n t e r n ( 2 0 1 3 - 2 0 1 4 )
DetailedDescription
Born out of the Habari Group, Answeredinsightisadigital
research& insightsspecialists,pairingunique technology
platformswithpre-profiledpanelsof SA consumers.
Responsibilities
The Loadingof surveysusingfluiddynamics, where
I setthe routing, structure andflow of the survey
questions
Data analysisusingSPSSstatistical software and
Microsoftexcel
Managing ouronline panel of respondents,
answeringqueries,andhandling of basicwebsite
adminduties
Creatinganddraftingof researchreports using
MicrosoftExcel and the creationof presentations
to presentresearchfindingsusingMicrosoft
PowerPoint
Workedon reportsfornumberof well-known
brandssuch
- Tigerbrands
- Nampak
- Joe public
- Publics’ Machine
- Jack Daniels
- Novartis
- Absa
Steiner Hygene
References
TshepisoHlapi
Former Marketing Director
Cell:082 509 5666
A d m i n C l e r k ( 2 0 0 8 )
DetailedDescription
Provide arange of healthandhygiene servicesfrom
washroomaccessoryrentalstodeepcleaning,dust
control,pestcontrol as well ashygiene, cleaningandoffice
consumables.
Responsibilities
Constructionof survey questionnaires usedbythe
companiesthatfall underthe Steinergroup:
o ExecuFlora,
o SES Environmental solutions,
o Pureauwater
o SteinMed
Conductingtelephonesurveystoassessthe overall
marketshare of Seinergroup
ConductingGapanalysis researchviatelephone
surveysforSteiner’s, brandsinordertotap into
explore new marketsandmaintaincurrentmarket
share
Filingandorganizingcompanydocuments
4. E D U C A T I O N
University of the
Witwatersrand (Wits)
B a c h e l o r o f C o m m e r c e H o n o r s ( 1 y e a r )
Midrand Graduate Institute
(MGI)
B a c h e l o r o f C o m m e r c e ( B c o m ) ( 4 y e a r s )
Alberton High School M a t r i c
S K I L L S
Languages
Personal
Research
Digital Marketing
Programsand
Systems
Applications
English, Zulu,Xhosa,Sesotho
Communication,presentationskills, self-motivated,analyticsandcritical thinking
Market Research,CompetitiveAnalysis,Statistical Analysis
StrategicPlanning,AccountManagement,MediaPlanning,Social Media
Management
MicrosoftCRM, Google AdWords (Google Certified), MagneticCRM, Trello, Excel,
SASenterprise guide,Microsoftword,PowerPoint,FluidDynamics,MediaMath
RTB, SizmekMDX,FacebookAdsManager.
*Certificatessuppliedonrequest