Gurudev Goud has over 20 years of experience in digital sales and marketing across various industries and geographies. He has held leadership roles at companies such as SAP, Unizen Technologies, and MindTree. Goud has expertise in areas such as lead generation, social media marketing, paid advertising, user experience design, and data analytics. He has a track record of setting up global sales and marketing operations and launching new products and services.

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Industry Experience 20+ Years
Geography Experience Americas 10+ Years
EMEA, APAC, Japan and Oceania 10+ Years
Professional & Consulting Experience
2017 USA Europe SAP Products Firm (Current)
Growth Hacker SAP Digital Sales &Marketing
2013 Unizen Technologies (Current)
Growth Hacker-Sr. VP Global Sales-Strategy
2013 Sime Darby Sdn. Bhd. Malaysia
Country Manager India
2010 KTwo Technology Solutions
Co-Founder & Sr. VP Global Sales Strategy
2007
2005
2004
2003
2001
MindTree Ltd. (R& D Services)
Global Head Marketing-Technology Alliances
Global Head-Lead Generation & Inside Sales
UK-Regional Director-Head Europe Sales
Associate Director-Head Asia Pacific Sales
2001
1997
Siemens Nixdorf Information Systems Ltd.
Sr. Account-Manager-Direct Product Sales
Sr. Account-Manager-Channel Sales
Academics (Post Graduation)
1997
1996
1995
ICFAI Business School (IBS Bangalore)
Post Graduate Diploma in Business
Administration
Kennametal (6 Months Summer Training)
Chartered Financial Analyst
UK-London-Chartered Institute of Marketing
Professional Experience (Graduation)
1995
1992
Thomson Reuters Ltd.
Senior Marketing Engineer Mumbai
Wipro Infotech Customer Support Engineer
Academics (Graduation)
1992
1988
University of Mumbai
Graduate Diploma in Computer Technology,
Secured Distinction 71%
First Prize- Inter College Quiz Competition
First Prize-Intel 8085 powered Traffic Control
Gurudev Goud
Leader Digital Global Sales and Marketing
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Vision & Mission
Enable my clients to go, grow & glow global
with my digital sales & marketing skills. My
mission is to prosper along with my clients
Key Skills & Value Preposition
Global Business Development by building a
qualified leads pipeline and growing sales with
the following skills
1. Onlineresearch,listbuilding,competitorreview.
2. LeadGeneration,emailcampaign,track&nurture.
3. SocialMedia,Mobile,Visual,ContentMarketing.
4. Viralmarketing.
5. PaidSocialMediaAdvertising.
6. UXDesign&VideoProduction.
7. Searchengineoptimization.
8. ConsumerBehavior&CRMSkills.
9. DataVisualization,Science&Analytics.
10. HTML,CMS,CSS&relatedCodingLanguages.
11. SalesEngagementonWebEx, SkyPE,TeamViewer

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Details of skills brought to the table
1. Online research,list building,competitor review
 A key activity before we start generating leads and qualify them is to build a good list or buy from a qualified source like Hoovers, Jigsaw or
LinkedIn.Thiswillensure100%delivery. Proper analysisof competition and their strategy iskey beforestartingthecontactcampaign.
2. Lead Generation, Nurturing, & EmailCampaign
 Mastery in generatingleads via email, writing an honest email to decision makers is the best way to generate leads. This is mostly because
improvingUX meansimprovingmetrics, likeconversion and bouncerate,readmoreinUX Design below. Useof analytics- SMTP-Transactional
providerslikeMandrill,SendGrid powersuswithclick,open,read analyticsforus to improviseandconfer.
3. Social Media, mobile, visualand content marketing
 Social Mediaisthebestto wayto reachoutto targetprospects,harness thepower ofsocial media,postarticles, and writeblogsinuser groups.
 Developingcredibility over LinkedIn,Xingfor Germanspeaking regions andViadeo forFrench speaking regions isthekey.
 Mobiledeviceiseffectivepervasivemediumto reach targetprospects;research hasproven thatmostdecisionsaretaken in placeslikeairport
lobbies,restrooms and beachfronts.Imagineour messagereaching thedecision makers in thoseplaces.
 Visual marketingiskey to therightmessagingandobjectswhich areused to pull attention of ourtargetprospects to whatweareselling
 Contentmarketingwith therightand relevantcontentin messagehelpsusto gettheattention and winthetrustof theprospect.
4. Viral marketing
 Nothingismorepowerful than a prospectforwardingour mail,message,blogor info to theirnetwork
5. Paid Social Media Advertising
 GoogleAdWords, Facebook Ads, LinkedIn Ads areall powerful paid advertisingthatwill generatebusiness
6. UX Design & VideoProduction
 Onlinereaderscomeacrossan article,videosthey scroll up–down-forward,howlongitwill takethemto read-viewit.If itistoo longand looks
uninteresting,they will either justscan itor leavethepage.UX designplaysan importantroleindesigningsuch areader friendly andinteresting
design. Continuously improving UX means improvingmetrics,likeconversion and bouncerate,whichareimportantfor abusiness.
7. Search engine optimization.
 Why somebusinessesaremoresuccessful with theirwebsitethan othersare? Isthereasecret? SEOisnowarequirementfor any sized business
to advertisewith a websiteand besuccessful it!
 I havea greatlookingwebsite,isthatenough? Wheredo Istart? Thesecretin SEO usingtherightthird party toolsanduseiteffectively to drive
customer’s attention to yourwebsiteandbusiness
8. Consumer Behavior and CRM Skills CRM Skills
 Credibility of Informal,Impersonal,Neutral Sources
 Key Opinion Leaders Management
 Credibility of Marketer-Related Sources
 Credibility of Spokespersonsand Endorsers
 Sleeper Effect
 Effective use of SalesForce, Hubspot, SugarCRM, Microsoft
CRM and Zoho to manage,tuneand report
 Effectively run Analytics on the report to increase the
effectivenessof thedigital marketingcampaign
9. Data Visualization, Science& Analytics. Data Science & DataAnalytics
Why is data visualization important?
 Becauseof theway the human brainprocessesinformation,usingcharts
or graphsto visualizelargeamountsof complex data iseasierthan poring
over spreadsheets orreports.
 Data visualization is a quick, easy way to convey concepts in a universal
manner – and you can experiment with different scenarios by making
slightadjustments.
Data visualization can also:
 Identify areasthatneed attention or improvement.
 Clarify whichfactorsinfluencecustomer behavior.
 Predictsales volumes and products placement
 I use my data and analytical ability to find and interpret rich
data sources;managelargeamountsofdatadespitehardware,
software, and bandwidth constraints; merge data sources;
ensure consistency of datasets; create visualizations to aid in
understanding data; build mathematical models using the
data;and presentandcommunicatethedatainsights/findings.
 Produce answers in days rather than months, work by
exploratory analysisand rapid iteration
 Produce and present results with dashboards (displays of
currentvalues)rather than papers/reports.
 Useof GoogleAnalytics,LinkedIn Analyticsand Facebook
10. Familiarity ofHTML, CMS ,CSS & related Coding Languages
 HTML, CSS and a bitof PHP and JavaScriptwecan makeyour own themes to offer a fully customized site.Thisletsyou build somethingthat
looks and behavesexactlytheway you havedesigned itwhilestill takingadvantageof thefunctionality builtinto theCMS.
11. Remote Sales engagement WebEx, SkyPE,TeamViewer
 Sales is highly effectivewhen I engagewith aprospectwho is10,000milesawayandintently listening to you on WebEx,TeamViewer orSkype

3. Gurudev Goud Page 3 of 3 Feb-17
Success Stories-Case Studies
Roles/Titles URL/Company Domain/Success Story
1. Global SAP Digital Sales& Marketing Under NDA SAP ProductGRC/LicenseSaver,ProcessControl
2. Sr.VP Global Sales& Digital Marketing http://www.unizentechnologies.com Embedded Software/ AutomotiveProductengineering
3. Director GlobalSales& Digital Marketing http://www.aissel.com Key Opinion Leader Management/Glaxo GSK
4. IndiaCountry Sales& MarketingManager http://www.teamcollab.dk SaaS producton MicrosoftSharePoint/Denmark
5. Global Head of Sales& Marketing http://www.designgroup.in Energy & Clean Tech/Saudi Aramco
6. Global Head of Sales& Marketing, http://www.simedarby.com Energy, Oil & Gas /ONGC –Punj-Lloyd
7. IndiaHead of Sales& Marketing http://www.kavinengg.com Industrial Automation,Energy, Oil & Gas/ONGC
8. IndiaHead of Sales Strategy & Marketing http://www.acesoftlabs.com Staffing/CISCO OffshoreDevelopmentCenter
Mentionable Achievements URL/Company Location Year
1. Settingup of USA-Europe-APAC ,SAP Digital Sales& Marketing SAP GRC, License-Saver USA, Singapore,MENA 2017
2. Settingup of India-APAC-MENAOperations www.teamcollab.dk Denmark,India,APAC 2012-2014
3. 60 peopleOffshoreDevelopmentCenter www.cisco.com USA, Bangalore 2011-2012
4. 132 peopleCenter of Excellence-Oil & GasDesignEngineering www.simedarby.com Bangalore 2009-2011
5. Co-Founder,ProductManager,global sales strategy www.ktwo.co.in USA, Malaysia,India 2007-2009
6. Major Europeanaccounts, Alcatel,Thales,Nortel,Nokia www.mindtree.com Belgium,USA,Finland 2001-2007
7. Co-FoundingteamIndian ElectronicSemiconductor Association www.iesaonline.org Taiwan,Bangalore 2006
8. BestSellersAwardSiemensNixdorf InformationTechnologies www.siemens.com Bangalore,Germany 1997-2001
9. Computer Trainerfor KarnatakaCMHon.Mr.S.MKrishna www.siemens.com Bangalore 1999
10.Commissioning SiliconValley Portal forKarnatakaGovernment www.bengaluruite.biz Bangalore 1998
Professional Interests
 Networking with people
 TRIZ(TRIZincludesa practicalmethodology,tool sets,a knowledgebase,and model-based technology forgeneratinginnovativesolutionsfor
problemsolving.Intended forapplication in problemformulation,systemanalysis,failureanalysis,andpatternsof systemevolution.
 Thereis a general similarity ofpurposesand methodswith thefield ofpattern language,acrossdisciplinepracticefor explicitly describingand
sharingholisticpatternsof design.
Personal Interests and Hobbies
 Actingin MainStream& Social awarenessMovies( Honorary),JazzDancing,Music,Soccer,Yogaandparallel medicine
Professional Training
 Certified Novell NetwareEngineer,ReutersTechnical Training,SiemensTechnical Trainingand Wipro Customer Support
IT Proficiency
 Microsoft,Win10,8.1,MS Office,DOS,Legacy DB& Turbo C
 AppleMac,OS Sierra
 Android
Personal Development
 Vivekananda Kendra Yoga Shibir-1988, The Silva Mind Control Method-1993, The Mind Potential and memory training workshop-Dr. Bharat
Chandra-1995,TheArtof LivingBasiccourse-1997
Co-Founderand Corporate Social Responsibility
 Co-Founder Leadership Position atKTwo Technologies(Divisionacquired by DeccanExpressLogistics)-2010
 NGO, FoundingTrusteeof Action Child AidIndia-Denmark HQ-2015
Languages Known
 English,Hindi,Kannada,Marathi
Personal Details
 Dateof Birth :February4th,1971|Marital Status :Married |Nationality:Bhartiya(Indian)
Passport Details
 G-6473778 with ValidBusinessVisasfor USA,Singapore& Malaysia