1. TETTEH-KWEI AFFROH
P. O.Box 46, Aburi-Akuapem
Telephone:0548121279
Email:ttkaffroh@hotmail.com
PROFILE
A SalesandMarketingprofessionalwith8yearsworkingexperience inselling,buildingandmanagingof
salesteams,corporate presentation,brandpromotionand clientrelationmanagement.
EDUCATIONAL BACKGROUND
Bsc Marketing
Universityof professionalStudies(UPS) Legon(2008)
Professional qualificationsfromCharteredInstituteof Marketing (CIM) UK
Senior HighSchool CertificateExams
Ghana SeniorHighSchool, Koforidua(2003)
Basic EducationCertificate Exams
DemonstrationJuniorHighSchool,Aburi (2000)
WORK EXPERIENCE
Business DevelopmentOfficer (Sales)
Hysen Data Systems, July, 2013 – February, 2015
Selling of ATMs (Wincor Nixdorf), Document Management software (Kofax), OKI Printers &
Fujitsu Document Scanners.
I was the official Country sales contact for Fujitsu as far as their document scanners were
concerned.
2. I sold document Scanners to Barclays, Standard chartered Banks.
I built on the relationship established with above mentioned Banks to sell OKI Printers to
Barclays and 6 ATMs worth USD 30, 000.00 per unit at the time to Stanchart.
I collected leads for us to later generate them into sales.
I sold 25 ATMs to the then First National Bank now GN Bank. Unit cost for these ATMs was USD
25,000.00.
I was responsible for social media marketing; there I generated many leads for the business.
AreaSales Manager (Ashanti Region)
PEG GHANA LTD. (March, 2015 till date).
The Leader in renewable (home solar devices) energy in West Africa.
I am responsible for the Ashanti Regional Market.
I scouted the region and chose locations that will be suitable for our kind of business and set up
sales outlets.
I put together a sales teamwith little support from HR.
I was responsible for branding of our sales outlets across the region aside my sales
responsibility.
From start till date, we have averaged 70 % of our regional sales target month on month.
I manage a team of 35 sales personnel and 4 Partner shops.
I manage a monthly budget of GHS 20,000.00.
I am responsible for drawing a media plan for my region which has so far helped in massive
awareness creation.
In just about a year my team and I have contributed immensely in building a business from
scratch to become the leader in renewable energy in West Africa.
Key Accounts Manager (Sales)
3. CliqenectGhanaLtd(July,2011-June,2013)
Sellingof Cliqenectproductsi.e.AssetManager,CCTV’s,Webdesigningetc.
Accountmanagement/post-salessupport.
Up-soldtoexistingcustomersandcreatingaprospectlistforpurposesof conversiontocustomers.
I prepareditinerariesforcustomer/prospectvisit.
I gatheredmarketintelligence.
I preparedweeklyandmonthlyreports.
Proposedactionsaimedatretainingcustomersandcreatingbarrierstocompetitors.
I wrote proposalstosuite customerrequirements.
I gave product/service presentationsusing presentationtoolssuchaspowerpointtocorporate clients.
Head of Corporate Sales, NorthernRegion
Rlg Communications(January,2010-May,2011)
Coordinatedthe activitiesof mySalesteam
Made accountson stock receivedonbehalf of the team
Lead the teamfor presentationsincorporate bodiestointroduce ourproducts
Preparedproposals andsubsequentlylobbiedforbusinessrelationshipswithothercorporate bodies
Closed80% of salesdealsopenedwithinthe territory
I preparedmonthlyreportsonthe performance of the salesteamforManagement.
Marketing Assistant (Contract)
Sunridge CompanyLimited(October,2009-December,2009)
Producersof SafinaMineral Water
Was responsibleforRetail DevelopmentandBrandPromotionthrough,
- SponsoredeventssuchasTV3 Mentorand many more.
- Negotiatedtopartnera Brandsuch as Guinnesstostage events.
- IdentifiedTelevisionandRadioprogramstoassociate ourBrand withand subsequentlyagreeing
on termsof contract. Notable is,reachinganagreementwithCiti FMto have whatwe called
Safinatime ontheirairwavesduringtheirmid-daynewsforunusuallysmallamountof money.
4. - Evaluatedtosee whethertargetssetpriorto sponsoringaneventordoingproductsproduct
placementsonTV are reachedat the endof the day.
- Prospectedthe Marketand canvassedforSales.Asa result,Iwasable to strike dealswithclients
such as Foodiesfine dining,Yoko’s,Spikes,Semis,AfricantRegentHotel,Universityof Ghana
BusinessSchool,HolyTrinitySpaetc.
Depot Manager (National Service)
ZainCommunications(October,2008-September,2009)
Supervised10DirectSalesAgents
Accountedfor10, 000 Dollars’worthof stockson daily
EnhancedefficiencybyupgradingandmotivatingDirectSalesAgentwithinmyterritory
Handledcustomerenquiriesandcomplaints.
Joint Venture
KODIPromotions(January,2005- April,2008)
SoledretailedCitilinkAirticketsonUniversityof ProfessionalStudies(UPS) andUniversityof Ghana
Campuses(UG)
Made reservationsUPSandUG students
NegotiatedsubsidiaryfaresforstudentstravelersbetweenKumasiandAccra
OrganizedEntertainmentEvents
PROFESSIONAL DEVELOPMENT
Balancing the Act (June 2011)
HephzibahChristianCentre,Aburi-Peduase
Corporate SalesTraining (January2010)
Rlg Communications,OsuPresbyterianConferenceHall.
LeadershipTraining (September2009)
HephzibahCentre,Aburi-Peduase.
LEADERSHIP EXPERIENCE/VOLUNTEER EXPERIENCE
5. MembershipDirector - Young People’sCompass,Aburi-Akuapem(NGO)
-Seminar,Discussions,IT,SchoolsVisitations,ReadersClub,
CreatingawarenessonEducation,SanitationandHealth.
President - Total-Youth(A paradigmshiftingyouthgroup)
Special ProjectsOfficer - Childrenof the LightMinistry,Aburi –Akuapem(NGO)
Sponsorship&PublicityHead - Face of UPS BeautyPageant – 2007
SRC PRO Ghana High School- 2002 -2003
BoysPrefect - DemonstrationJuniorHighSchool –2002
SPECIAL SKILLS
Good sense of humour
Confident
Good Communicationskills
ResultOriented
IT PROFICIENCY
Computer– Ms Office suite,internetLiteracy
LEISURE ACTIVITIES/INTEREST
Reading
Diving
Scrabbles
Football
Social networking
REFEREES
I will make themavailable uponrequest.