Jackie Schwartz has over 15 years of experience in marketing and communications roles. She has a proven track record of developing strategic marketing plans, managing multiple projects simultaneously, and completing projects on time and on budget. Her experience spans various industries, including healthcare, environmental services, and consulting. Currently, she is a Marketing Communications Manager at Baxter Healthcare, where she has strengthened brand messaging and implemented new marketing initiatives.

1. JACKIE SCHWARTZ
222 S Racine; Chicago,IL 60607
Cell phone 262-792-9120 email Jacqueline.Schwartz@me.com LinkedIn linkedin.com/in/jackieschwartz
High energy marketing professional with experience developing targeted messaging and strategic marketing plans that leverage
key market and customer insights. Has the skill to manage multiple projects simultaneously and to complete those projects on-
time and on-budget.
Work History
Marketing CommunicationsManager,BaxterHealthcare (Jan.2013 – present)
Responsiblefordeveloping communication plansand strategicinitiativesto supportmultiplehospital productbrands.
 Clarifiedandstrengthenedbrand messagingforinternal andexternalaudiences.Revisedelementsincluded: value
statement,elevatorpitch,logo, collateral pieces,reporttemplates, presentationsandwebpresence.
 Implementedanewtradeshowstrategy. Leveragedindustrykeyopinionleaders,customerusergroups,sales
pipelines,andcreatedpre- andpost-shownurturingcampaigns. Surpassedpastpast-show participate ratesand
established best-demonstratedpractice forthe division.
 Supportednewsoftware solutionsformarketingteams. Developedanddeliveredinitialtrainingformarketingon
the Zinc collaborationtool.PartneredwithITonthe pilotingPardotmarketingautomationtool.
 Managed andupdated franchise website asitrelatedtocontentandinformational updatestoall employeesusing
Teamsite - a contentmanagementsoftware tool.
 Modernizedsalescollateral. Migratedfromprintedmaterials todigital formats,including:interactivePDFs,iPad
applications,videos,webinarsandmicrosites. Integratedmaterialsintoapproved socialmediachannels.
 Innovatedwithdripemail campaigns.Developeddigital communications piecesforkeyaudiences,bothbroadand
hyper-targeted.
 Simplified andstandardizedreporting workflow forteamof clinical fieldconsultants.Helpedtodocumentstandard
operatingproceduresandwrite template forclinical assessmentreportsthatdeliveredaconsistentlyhighquality
documentthatwas actionable forourcustomersandsalesteams.
 As projectmanagerforthe ad prom reviewprocess,establishedpriorities,coordinatedkeytasksandactionplans
while buildingpartnershipswithkeystakeholders,consistingof the managementteam, regulatory,medical affairs,
legal, quality, marketingandsales training.
Corporate MarketingManager, VeoliaEnvironmental Services
(March 2011 – Dec. 2012 when US Solid Waste division wassold)
Reported directly to Vice President of Sales and Marketing and responsiblefor thedevelopmentand execution of brand
strategy forsolid wastedivision.
 Restructured the role of marketingtoalignwithbusinessgoalsand build leadgenerationwithin CRM.
 Lead memberof integrated Website anddigitalmediadevelopmentteam
o Unifiedthree differentbusinessunitsintoone site withone voice.Alsoleddevelopmentof “DumpsterSelector”
applicationforthe company’sfirstweb-basedleadgenerationinitiative.Applicationremainsthe secondhighest
rankedpage and grewutilizationof websiteby 130%.
 Developed andimplemented customerexperienceimprovements.Utilizednetpromoterscore system(NPS) to
engage fieldteamaroundbestpractices, drive accountabilityandimprove the customerexperience.Increased
overall companyscore by 18% infirstyearof implementation.
 Utilize consumerinsightandcompetitive researchtobestpositionbrandanddevelopsupportive marketing
programsthat incorporate the voice of the consumer.
o Spearheaded corporate sustainabilityandresponsibility marketingprogramsand communication.
o Transformedinconsistentoff-message marketingmessages intocomprehensive campaigns(both
traditional andsocial media).
o Enhancedand devisedsalestoolsthatsupportsalesteam’seffortstocommunicate value-based
solutions:RecyclingBenefitCalculator,Waste ReductionEvaluation,directmail applicationwithinour
CRM.
 Improvedinternal communicationbetweencorporate andthe field. Establishedregularcommunicationupdates
that focusedontransparencyandcelebrating success.

2. JACKIESCHWARTZ
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Marketing and CommunicationConsultant,freelance(2004 – 2011)
 Providedclientswithexpertknowledge of theiroverall businessincludinganalysisof competition,channel
opportunitiesandinnovation,consumers/marketsandemergingtrends.
 Accountable forflawlessexecutionof all Agencyworkagainstclientestablishedscope andobjectiveswhile
maintainingfinancial responsibilityagainstoverall budgetparameters.
 Developedandimplemented standardoperatingprocedures andtrainingprogramthatreducedemployeeattrition
rate by20%.
Spa Director, FourSeasons(2005 – 2006)
 Returnedspaoperationspositive profitability aftertwoprioryearsof negative growth
Director ClientServices,GMRMarketing (1995 – 2004)
 Agencyleadfortier1 accounts[Miller,PhilipMorris,M&M/Mars, AT&T]; budgetresponsibilitiesfor
$30MM; developedprogramcontent;negotiatedvendorcontracts; oversaw logistics; programsincluded
experiential,training/seminars,PRandentertainmentevents.
 Managed as directreports 10 internal teammembersand4regional fieldmanagers.Responsiblefor
programinginover100 marketsnationwide.
 Managed multipleprojectssimultaneouslyandcomplete thoseprojectsontime andonbudget.
Awards, Affiliations & Volunteer Activities:
 Formallyrecognized ashighperforming teamplayerby co-workersthroughBaxter’sPowerUp recognition program
 Studentmentorandvolunteerof the year forFuture Founders,alocal non-profitteachingentrepreneurial skillsto
underservedhighschoolstudentsinChicago.Alsoserve asaCommunityAdvisoryBoardMemberandthe Baxter
corporate liaison.
 BaxterWomenLeadersprojectleadforjointspeakereventwithHealthcare Businesswomen’sAssociation
 BaxterWorldEnvironmental WeekChampionforcorporate campuslocation.ThisisBaxter’ssignatureinitiative for
engagingandeducatingemployeesonenvironmental sustainability.
 Taproot Foundation:MarketingManagerandBrand StrategistforWebsite development, collateral development
and brandidentityprojectsforlocal not-for-profits
 Telly Award winnerasProducerof Starburst"Chew the Clue"trainingvideo
Education
MarquetteUniversity;Milwaukee,WI
 MBA in BusinessAdministration2000
 BA inJournalism& Communication1991
Northwestern University;Corporate Sustainability& Responsibility(CSR) certificateclasses
The Center forConflictResolution;ConflictResolutionMediation Certificate2010