12 stats to
get your emails opened
Email marketing has an ROI of 4,300%
that’s $44.25 for every $1 spent!
Which makes it fast
and effective; unlike
Huell and Patrick.
Choose to target your audience
with advanced segmentation,
try out new offers with
split-testing or tap into core
purchasing motivators with
dynamic content.
62% spend 2 or more
hours on design and
content on an email
campaign.
18% spend more
than 8 hours a day on
each campaign.
Rob is upset because his mouse scurried away.
First things first, get your emails
opened with a great subject line.
Here’s 12 stats to write email
subject lines that get opened
Always judge a book by its cover,
especially books with bad covers.
The word "you" decreases opens
by 5% than those without.
Source: Get Sidekick
Look, it’s a bird, no.. a plane. No, it’s someone
who needs help with their digital marketing.
Using "fw:" decreases opens
by 17% than those without.
Source: Get Sidekick
Dean was not a Moving Target.
Including "Free" increases opens
by 10% than those without
Source: Get Sidekick
10% of men in scarves
don’t get hugs.
18.7% decrease in opens when
the word "newsletter" is used
Source: Adestra
That is actually the preferred
location for the Daily Express.
61.8% increase in opens
when using the word "alert"
Source: Adestra
39.2% of people won’t notice
the glass is already broken
Using "daily" or "weekly" in
subject lines boost open rates
…whereas "monthly" hurts them.
Source: Adestra
Don’t dog your
customers with bland
emails. Sorry, I’ll just let
myself out.
22% increase in opens when personalized
Source: Adestra
“All of my emails are to
people, not people” –
Kanye West
3 or four words subject lines are
opened 40% less than average
Source: Contact Monkey
This lego man’s
hair is above
average.
6 to 10 word subject lines generate the highest open rate
Source: Retention Science
Open signs
increase front
door open rate
by 100%
22% increase in open rate when a sense
of urgency and exclusivity is created
Source: Email Institute
Little Johnny Wheatley riding Not-Your-Mothers-Email-Marketing
took first place at the Acme Derby this year.
Capitalizing The First Letter Of Each Word
Will Give A Small But Significant Lift
Source: Madison Logic
capitalinG thE lasT letteR wilL noT…
16% to 26% increase in opens with the recent
trend of using song lyrics and movie titles.
Source: ADMmarketing
Boombox Subjects – it’s what’s for dinner.
All phones on location are in-fact
soup cans, you will need to speak up.
12 stats to get your emails opened

12 stats to get your emails opened

  • 1.
    12 stats to getyour emails opened
  • 2.
    Email marketing hasan ROI of 4,300% that’s $44.25 for every $1 spent! Which makes it fast and effective; unlike Huell and Patrick.
  • 3.
    Choose to targetyour audience with advanced segmentation, try out new offers with split-testing or tap into core purchasing motivators with dynamic content.
  • 4.
    62% spend 2or more hours on design and content on an email campaign. 18% spend more than 8 hours a day on each campaign. Rob is upset because his mouse scurried away.
  • 5.
    First things first,get your emails opened with a great subject line. Here’s 12 stats to write email subject lines that get opened Always judge a book by its cover, especially books with bad covers.
  • 6.
    The word "you"decreases opens by 5% than those without. Source: Get Sidekick Look, it’s a bird, no.. a plane. No, it’s someone who needs help with their digital marketing.
  • 7.
    Using "fw:" decreasesopens by 17% than those without. Source: Get Sidekick Dean was not a Moving Target.
  • 8.
    Including "Free" increasesopens by 10% than those without Source: Get Sidekick 10% of men in scarves don’t get hugs.
  • 9.
    18.7% decrease inopens when the word "newsletter" is used Source: Adestra That is actually the preferred location for the Daily Express.
  • 10.
    61.8% increase inopens when using the word "alert" Source: Adestra 39.2% of people won’t notice the glass is already broken
  • 11.
    Using "daily" or"weekly" in subject lines boost open rates …whereas "monthly" hurts them. Source: Adestra Don’t dog your customers with bland emails. Sorry, I’ll just let myself out.
  • 12.
    22% increase inopens when personalized Source: Adestra “All of my emails are to people, not people” – Kanye West
  • 13.
    3 or fourwords subject lines are opened 40% less than average Source: Contact Monkey This lego man’s hair is above average.
  • 14.
    6 to 10word subject lines generate the highest open rate Source: Retention Science Open signs increase front door open rate by 100%
  • 15.
    22% increase inopen rate when a sense of urgency and exclusivity is created Source: Email Institute Little Johnny Wheatley riding Not-Your-Mothers-Email-Marketing took first place at the Acme Derby this year.
  • 16.
    Capitalizing The FirstLetter Of Each Word Will Give A Small But Significant Lift Source: Madison Logic capitalinG thE lasT letteR wilL noT…
  • 17.
    16% to 26%increase in opens with the recent trend of using song lyrics and movie titles. Source: ADMmarketing Boombox Subjects – it’s what’s for dinner.
  • 18.
    All phones onlocation are in-fact soup cans, you will need to speak up.